3 Holiday Marketing Tips to Get Your Business Noticed

Holiday Marketing Tips


Make sure your business gets noticed by sending memorable holiday marketing materials early and often

It may be mid November, but a jaunt to just about any department store will make you well aware that the holidays are just around the corner. While the big box retailers are setting up Christmas displays and many consumers are starting their holiday shopping, what are you doing to ensure your business stands out this year?

Here are a few tips for better holiday marketing that can help make this season your business’s best yet.

1. Start Now

Trust us, now is the time to start your holiday marketing campaigns. Many people assume that the holiday shopping season doesn’t kick off until after Black Friday. While that may have been true in the past, the online shopping revolution has completely changed the way consumers shop.

Online spending begins to increase early in October, and major retail chains are rolling out their holiday promotions earlier and earlier just to keep up. If you’re waiting until after Thanksgiving to begin your holiday marketing, you could be missing out on a lot of money from customers who are ready to spend now.

2. Send Mailers Early and Often

Send out your first holiday mailers now, before the mail stream is full of advertisements from your competitors. If you send out your only home mailer during peak mail season, it’s more likely to end up in the trash can without so much as a glance from the recipient.

Sending mail early isn’t the only key to a successful holiday marketing campaign; you also need to be sending mail often. Mail multiple pieces of correspondence over the next few months to provide your customers with several opportunities to purchase. In addition to increasing the chances of your mailer landing in the right hands at the right time, sending out multiple correspondences strengthens your brand and makes your business or product more memorable.

3. Use Direct Mail to Drive Online Sales

Don’t ever underestimate the power of direct mail, even if your company does business strictly online. Direct mail is a powerful tool for targeting consumers and driving them to your website.

Online and social marketing campaigns are great, but if you’re using them exclusively and ignoring tried-and-true direct mail marketing campaigns like postcards and other home mailers, you’re missing out. An excellent marketing campaign is one that reaches potential customers using a solid combination of both traditional and online marketing communications.

Print Marketing Materials in Denver

At The Print Connection, we are offer a variety of high-quality print marketing materials in Denver. This holiday season, trust us for the home mailers you need, including postcards, brochures and flyers. Our experienced team will work with you to create stunning holiday marketing materials that are sure to get results.

To learn more or to get started on your holiday direct mail marketing campaign, give us a call now at 303-779-1420 or click here to submit an online request.

Is Print Eco-Friendly? The Answer May Surprise You

Is Print Eco-Friendly? The Answer May Surprise You


Paper used for printed materials is a renewable, sustainable resource

If you’re questioning the eco-friendliness of printed marketing materials, you certainly aren’t alone. Print and paper have been used for centuries to share ideas, educate others and promote products and businesses. In the last several years, though, the rise of digital platforms and the “green” movement have led many people to believe that going paperless is the most environmentally-friendly option.

So, does print have a place in an eco-friendly future?

The answer is yes, and for many people, this comes as a bit of a shock.

Digital Isn’t Inherently Better for the Environment than Print

On the surface, digital marketing materials seem more environmentally-friendly than printed materials simply because they are not presented on a natural resource like paper. Dig a little deeper, though, and you will learn that the products and services that replace paper have a harmful impact on the environment.

Consider this: The production of electronic devices, such as cell phones, tablets and computers, requires the use of rare earth elements, or REEs. Extracting REEs requires open pit mining techniques that devastate the environment. In addition to polluting the air, soil and water, REE extraction consumes vast amounts of fossil fuels. These elements are crucial to the functionality of today’s high-tech devices, and since there is no synthetic alternative, REEs are irreplaceable. The average cell phone user obtains a new device roughly every 18 months, and less than 10% of cell phones are recycled in the US. The rest end up in landfills.

Print is Highly Sustainable

While the production of paper has an undeniable environmental cost, it does not require the same kind of devastation as the extraction of rare earth elements, nor does it create so much waste in landfills. The paper your marketing materials are printed on is made from trees, which are natural and renewable, and the US paper industry advocates responsible forestry practices.

Paper is one of the most sustainable products on earth as well as one of the most recycled commodities. It can be recycled up to seven times to create new products, and currently, 65% of recyclable paper is recovered in North America. More than 65% of the energy used to produce paper comes from renewable sources like biomass, and well-managed forests provide a number of environmental, economic and social benefits.

Printed Marketing Material in the Digital Age

If you’re like many business owners and you are considering the environmental impact of your marketing materials, it is important to realize that both digital and printed materials impact the environment in one way or another. When you choose The Print Connection for your Denver printing needs, many of our products can be printed on high-quality recycled materials to reduce your environmental impact. For professional print services in Denver, call The Print Connection at 303-779-1420.

Flyer Marketing Strategies

Are you trying to launch or build your business? If so, you’re probably tempted to focus all

Flyer Marketing Strategies

Flyer Marketing Brings Your Message To Your Prospects!

of your marketing efforts on high-tech means of advertising, such as social media marketing campaigns or Google ads. However, even if the digital age, you should never underestimate the effectiveness of tried and true “low-tech” marketing materials like flyers.

When well-designed and properly distributed, printed flyers will command attention and compel a response. Be careful, though, as poorly-designed flyers can have the opposite effect and actually hurt your business.

Here are a flyer marketing strategies to help you design and distribute winning flyers that will boost your business.

Opt for a Professional Designer

Just because your cousin has an expensive graphics design program on his computer, it does not mean that he can design you a flyer that will get you the results you need. Work with a professional designer to create a document that matches your business and conveys your message in a clear, concise manner.

A designer will work with you to make sure your flyer incorporates your logo and/or company colors to improve your brand recognition. He or she will also take your target audience into consideration and create a design that will be most appealing to your primary demographic.

If working with a professional designer just isn’t in the budget, at least start with a professionally-designed template. Working from that template, make sure you include an eye-catching headline and all of the relevant information: who, what, where, when and why. Also, use attractive images, and try to appeal to your readers’ emotions.

Offer Value to Your Readers

Everyone likes a great deal. When you offer one on your flyer, it’s much less likely to end up in the trash, and people are more likely to come to your business to take advantage of the offer. It’s as simple as that. If you own a restaurant, you may want to mention a discount when dining on certain days or between certain hours. For retail establishments, “buy one get one free flyers” are always popular among consumers.

Distribute Your Flyers Appropriately

Flyer Marketing

Make Sure To Distribute Your Flyer Appropriately

The places where you can potentially distribute your flyers are virtually endless. Hang them up on community bulletin boards, hand the out at networking events, or even pass one to the barista when you’re picking up your morning coffee. You should always have flyers with you and distribute them at every given opportunity.

That being said, there are also places where you shouldn’t put your flyers. Many shopping centers now have rules against soliciting, so you may want to reconsider putting flyers on windshields. Plus, for many people, this marketing technique is extremely annoying. Many flyers end up pulled off of windshields and tossed on the ground rather than thrown away, leading to a huge mess that someone else will have to clean up.

In your marketing efforts, consider the impact that you will have on your audience, and remember that it’s all about making a good impression. Do you really want to be known as the business that plastered a flyer on every car in a parking lot right before a rainstorm?

Flyer Printing in Denver

If you are in need of professional flyer printing in Denver, look no further than The Print Connection. We offer both digital and off-set printing and will help you create the appealing flyers you need to increase your revenue. Our professional graphic designers can help you create the perfect flyer from scratch, or they can look at a design you’ve already created and show you how to perfect it.

At The Print Connection, we’re passionate about providing our customers with the high-quality printed marketing materials they need to succeed in the digital age. To learn more about our services or request an estimate for your next Denver printing project, please give us a call at 303-779-1420.

Banners Make A Big Impact

In our last blog post, we discussed how a small business card can make a huge impact. Banners For AdvertisingThis week, we want to discuss something on the other end of the spectrum:  Banners.

While business cards make a big impression with a tiny footprint, a large banner is a great way to make a huge impression.

If you aren’t using banners for your business or organization, you are missing out on a great way to draw attention on a large scale.

Making a Big Statement with Banners

No matter what you’re trying to say, a banner is the perfect way to make a big statement. Available in a number of sizes and styles, vinyl banners are ideal for a number of professional and personal applications, including:

  • Trade Shows
  • Business Advertisements
  • Events
  • Military Homecomings
  • Holidays, Birthdays, Birth Announcements, Etc.

Anytime you have a message that you want to convey to a large group of people, a banner is a great way to do just that. For business owners or managers of organizations who are setting up booths at trade shows and other events, banners are a great way to grab the attention of guests and draw them to your event or table.

If you own a business, a vinyl banner can be used to promote sales and special offerings. Hanging a tiny sign in your window announcing a current sale simply doesn’t compare to hanging a large banner above your door. Banners grab your attention in a way that few other advertising mediums can.

For personal applications, a banner is a great way to welcome a loved one home from the military, celebrate a birthday or announce a birth. They’re already perfect for graduations and other major life events. Greeting cards are great, but nothing will make your loved ones feel more special than a custom banner that celebrates them, their accomplishments or major milestones in their lives.

Durable Displays

One of the huge benefits of investing in a vinyl banner is durability. Vinyl banners can be made in a variety of thicknesses, and various additional features, such as grommets and reinforced seams, can be added to ensure that your banner last in its intended location.

Whether your banner is intended to be used indoors or out, it is possible to design it to withstand the elements. From fade-resistant ink that stands up to the sun’s rays to reinforcing that ensures your banner will not be destroyed be wind or rain, there are options that are suitable to any banner project.

Getting the Most out of Your Banner Investment

Like any printed marketing material, banners needs to be professionally designed and printed in order to ensure that you are getting the most out of your investment. While it’s true that anyone can make a banner in photo editing software by throwing some information on an image, it’s not the same as relying on a professional.

Anyone can make a banner, but only a professional can design one.

When you trust The Print Connection for your Denver banner design needs, you are counting on a company that you can rely on to really get the job done right. Our staff is made up of individuals with several years of experience in the fields of graphics design and printing, and they are passionate about creating the best printed marketing material in Denver.

A good banner doesn’t just present the message you are trying to convey. Rather, it is designed in such a way that evokes interest and even emotional responses from the people who see it. The colors, layout and images that are used are every bit as important as the words you choose to present, and only a professional designer truly knows how to bring all of the elements together to create a banner that is perfectly suited to your needs and will help you meet your goals.

At The Print Connection, we offer professional design and printing for banners in a number of sizes. Whether you need a small banner for an indoor event or a large banner that can be seen from a great distance outdoors, we can help. All of our banners come with grommets for added durability as well as sewn edges for a clean, professional finish. Our Denver vinyl banners are of the highest quality, and they are made to withstand the test of time. We also offer sturdy banner displays that will allow you to show off your new banner with pride.

To learn more about how banners can make a big statement for your business, organization or even personal event, call The Print Connection today at 303-779-1420..

Business Cards – Big Impact, Small Paper

Business Card Marketing Works

                Small Price, Big Impression

A business card is an essential part of any marketing campaign. When designed well, it can create an impression that will stick with your prospects until they are ready to invest in your products and services. On the flip side, a poorly-designed business card could make a negative impression or no impression at all and simply end up tossed in the trash can.

Business cards may be printed on small pieces of paper, but they have the potential to make a huge impact. Think of your business card as a miniature billboard that you hand out to everyone you meet. Unlike a normal billboard, though, business cards are affordable no matter how tight your marketing budget may be. And, in many cases, handing out your business card provides you with a chance to start a one-on-one conversation with prospective clients.

Still not sure just how important business cards are? Keep reading.

Huge Impact, Tiny Price. What’s Not to Love?

Each day, more than 27 million business cards are produced. Why are so many made every single day? Because business owners know they work. For every 2,000 business cards distributed, a company’s sales will increase by, on average, 2.5%. The typical business card costs less than 0.10 to print, and customized business card is generally pretty affordable as well. Plus, once you’ve settled on the design, you can use the same one for limitless production runs, meaning that after the first batch, you’ll only be paying for printing and shipping services.

Making the Biggest Possible Impact with Your Business Cards

Colored Business Card Paper

It should go without saying that having your business cards professionally designed is the first step toward ensuring maximum positive impact. Graphic design is an art; it’s about so much more than just making some text and images look good on paper. A good graphic designer can evoke strong feelings in your business card recipients, and that is a great way to be remembered.

When working out the details of your design, one simple change will make your prospects hold on to your card ten times longer before tossing it – Designing your cards in color. Full color cards have a lot more impact, and they are less likely to be overlooked. Plus, certain colors have been proven to have various impacts on viewers.

There are several common mistakes that people make when designing their own business cards or even when working with a professional designer if they are set on their cards looking a certain way. The number one mistake is designing a boring or unclear card. Your business card needs to be creative, but it also needs to clearly convey your message.

Another common mistake is not making your contact information easy to find. Prospects don’t want to sift through tons of text on a small business card to find your phone number; make it easy to find and they will be much more likely to call. A well designed card just

A big problem with designing and printing your own business cards is quality. Printable business cards that you run through your home inkjet printer just don’t have the same look and feel as professionally printed ones. The paper quality isn’t as nice. Plus, your ink quality probably isn’t as good as that of a professional printer.

With real estate being at a minimum on a business card, you might think that designing a larger-than-standard business card is a great idea, right? Wrong. Oversized business cards tend to find their way into the trash much faster than standard ones simply because they do not fit properly in wallets or business card organizers.

Denver Business Card Design and Printing

At The Print Connection, we love designing and printing awesome, eye-catching business cards for our clients. From normal business cards to cards with unique features, we can create something that perfectly reflects you and your business.

The best business cards start with the right materials, and we have exactly what you need. From high-quality cardstock in varying weights and colors to various finishes, coatings and options like raised ink, we can create your perfect, professional quality business card.

When you really want to make your cards pop, we offer a number of other options. Rounded edges, foil and die cuts are just a few of the things we can do to make your cards “you.” If you have an idea for a unique business card, don’t hesitate to give us a shout! We love working with creative people, and if we can turn your idea into a reality, we will.

Your business card is a fast and affordable way to make a huge impact on everyone you meet. To fully harness the potential of this powerful marketing tool, contact The Print Connection for professional Denver business card design and printing. You can reach us at 303-779-1420.

Top 5 Reasons To Use Professional Graphic Design

“Why bother working with a professional graphic designer when I can make my own logo (business cards, letterhead, etc.) on my computer for free?”

If you own a business, especially one with a limited marketing and advertising budget, Professional Graphic Designyou’ve probably asked yourself this question a time or two. Maybe you’ve even decided to go ahead and design and print your own marketing materials because you can’t see how hiring a pro is worth the investment. Or maybe you just aren’t quite sure what you want to do yet and you’re still weighing the pros and cons of hiring a professional designer.

No matter where you are in this process, listen:

You need professional graphic design.

Why? Well, for starters, creating the perfect logo and marketing materials is an art form. Sure, anyone can sit down at their computer, pull up some image editing software and create a logo. Whether that logo is something that will reflect positively on your business, though, is another story.

Graphic design is about more than just sharing your company information and looking pretty. Here are just a few of the reasons why getting the job done right requires the help of a professional graphic designer.

1. Brand Development and Recognition

First and foremost, your logo develops your company’s brand and makes it recognizable. A good business logo is one that creates a strong impression and sticks in viewers’ brains. Think about the Golden Arches. You can see them from a mile away and know exactly what they stand for and maybe even start craving some fries long before you pull in the parking lot. A strong logo does just that. It creates a memorable impression and causes viewers to associate it with your brand and the products or services you answer. A poor logo, on the other hand, simply doesn’t create nearly the same level of awareness and recognition.

2. Consumer Confidence

We try not to judge a book by its cover, but in reality, we all do it. Looks make a difference in many areas of our lives, including business. A logo that makes your business appear competent, confident and professional can attract considerably more customers than one that is sloppy or unprofessional. Your logo and marketing materials reflect on your business, so if confidence is not invoked in your potential customers by these things, they are unlikely to perceive your business in a positive light.

3. Higher Perceived Value

Also in the line of judging a book by its cover, nicer logos and marketing materials carry a higher perceived value. In other words, if your business appears to be high quality based on these things, customers are generally willing to pay more for your products or services. A business card hastily printed on your inkjet printer simply doesn’t carry the same perceived value as a business card professionally designed and printed on high-quality cardstock. Investing in professional design and business card printing allows you to charge more, sometimes negating the cost of your investment.

4. Pride

Hiring a graphic designer to create your logo and marketing materials ensures that you will be proud of the outcome. And when you’re proud of your business cards, mailers, flyers, etc., you’re more likely to share them. With professionally designed and printed materials, you won’t hesitate to show off. Your customers are also more likely to share with their friends and family when your materials make you look like a business that they can be proud of supporting.

5. Decreased Frustration

Frustrated Business Owner Need Professional Graphic DesignAs a business owner, you likely don’t have a lot of spare time. Using that time to try to create a new logo or other promotional materials when you aren’t really sure what you’re doing is a good way to end up feeling frustrated at the end of the day. If you do design something and send it to the printer, and it comes out looking terrible or completely different from the way you anticipated, the frustration will build even more. You’ll be stuck facing the cost of reprinting until you get it right or eventually asking for professional assistance. In either case, you can save yourself a lot of frustration, time and money by working with a professional in the first place.

Professional Graphic Design From The Print Connection

At The Print Connection, we offer Denver graphic design services for businesses of all sizes. Our graphic designers are highly trained and have years of experiencing creating high-quality logos and marketing materials, including business cards, postcards, flyers, door hangers and much more. We will work with you to create the perfect design, and when it’s ready, we offer top-quality digital and offset printing services.

If you have a business, you need a professional graphic designer. Contact the professional Denver graphic designers at The Print Connection now by calling 303-779-1420.

The Power of Personalized Print Marketing

Personalizing Your Print Marketing

Personalize Printing ServicesEven in an age when digital marketing is the primary focus of many industry professionals, print marketing is still one of the best and most effective methods of connecting with a target audience and create awareness of your brand or business on a large scale. Though there are numerous benefits to digital marketing, it simply cannot replace print marketing in terms of tangibility and potential personalization. By personalizing your print marketing materials, you can further leverage your marketing investment.

Print marketing is an extremely beneficial medium. With print, you have the ability to put something in your target audience’s hands, something that they can share with their friends and family members. You are literally able to give each and every prospect a little piece of your business.

As powerful as print marketing is, you have the ability to make it even more powerful with one simply step: personalization.

Despite the rise in digital marketing, studies have proven that print marketing is still very much alive and well. Even in an era where everyone is carrying smartphones, tablets and laptop computers, people still pay close attention to printed materials.

On average, generic printed marketing materials generate a response rate of about 2%. However, in a recent study of more than 1,000 businesses in ten different industries, personalized materials have an average response rate of about 6% and a 16%+ conversion rate.

Why Personalization Works

Think about it:

Are you more likely to open a letter addressed to “Current Resident” or one addressed to your name? Does “Dear Sir or Madame,” grab your attention, or are you more likely to pay attention if a business takes the time to address you directly?

While it may not seem like a huge difference, personalization instantly creates a much better connection between you and the person who is reading your materials. Simultaneously, this separates your business from others that do not employ personalization techniques.

Seeing your own name rather than a generic greeting makes you feel special. Instead of feeling like you are merely the recipient of the same form letter that everyone in your neighborhood received, you feel like someone took the time to send something to you specifically. The marketing benefit of this is obvious. If someone in your target audience feels that you took the time to reach out to them directly, they are more likely to remember you and consider your services.

You might be thinking, “Why not just send out personalized emails?” The answer is simple:

Personalization is much more impressive in print. Just about everyone has a computer these days, and they know just how quick and easy it is to modify an email so it includes a name. There’s no wow factor.

Something else to consider:

A recent study cited by Pepperdine University’s online School of Management found that 69% of 18 to 24 year olds said they would rather read printed materials than digital.

With printed materials, though, a bit more time and effort is required, and this effort is much more likely to be appreciated by your recipient.

The great news for business owners is that personalized printing really isn’t that complicated. Thanks to variable printing capabilities, printers can easily make modifications to include your recipient’s name or other personalization to each piece. Brochures, postcards, flyers and even door hangers can easily be modified to include some degree of personalization, and variable printing is an affordable option.

Taking it a Step Further

Adding a first name is a great way to boost your response and conversation rates, but why not take it even further? For example, if your mailing list consists of your past customers, why not create home mailers with product or service recommendations based on their past purchases? Online retailers like Amazon.com employ techniques like this all the time in their email marketing campaigns, but many business owners do not realize that they can do the exact same thing used printed materials. Doing so requires some time and effort, but it is definitely a worthwhile investment!

At The Print Connection, we can help you created personalized print marketing materials that work. From something simple like adding customer names to creating fully customized campaigns based on your customers’ purchase history, we can help. Give us a call today at 303-779-1420 to learn more about how to take your print marketing campaign to the next level!


How Print Marketing Benefits Your Restaurant

Whether you already have a restaurant that is in need of a bit of a face lift or you are looking to open a brand new dining establishment, enlisting the assistance of a professional printing company is a smart step. At The Print Connection, we offer a full array of professional printing services for restaurants in the Denver area.

While you’re focusing on creating the perfect dishes, you may be wondering:

“How can a professional printer attract diners and boost sales in my restaurant?”

Actually, there are several ways that your restaurant can benefit from taking advantage of professional printing services.

Get the Word Out

Print Marketing for RestaurantsWhether you are re-launching an existing restaurant or you are opening up a new one, something as simple as an eye-catching and well-designed banner can make your establishment really stand out. Posters, signs and window displays are also great ways to get the word out about your restaurant.

Not all signage is created equally, though. When you trust The Print Connection for your large format printing needs, you can rest assured knowing that your products will be created by graphic design and printing professionals, so they will look great, and they will withstand the test of time.

Effective marketing doesn’t have to be huge; sometimes the smallest things can make a big impact. Postcards and home mailers are favorites for reaching out to the people in your area. Door hangers are also an excellent option that allow you to market to a pinpointed audience. Like postcards, door hangers are very eye-catching. They also provide an excellent opportunity to present coupons and special offers to entice potential customers to visit your establishment.

Strengthen Your Brand

As a restaurant owner, you want your dining establishment to be memorable and easy to identify. The only way to do this is by forming and maintaining a strong brand. With the help of a professional printing company, you can strengthen your brand with coordinated marketing materials. If your current restaurant just needs some revamping, graphic design experts can even help you freshen up your logo to use on signs, menus, business cards, letter heads and more.

A strong brand ensures that your customers will remember you and come back time and time again. Whether you are the owner of a chain of restaurants or you just have one local establishment, having a strong brand will make you stand out, and it also enhances the professional image of you and your business.

Increase Sales and Revenue

Once you get customers in the door, there are several potential marketing opportunities, and if you are not working with a professional printing company, you could be missing out. Your menu is, of course, one of the most important pieces of marketing materials. A good menu does a lot more than just list the foods and drinks that are available; a good menu entices your customers to order the things that bring in the most revenue.

At The Print Connection, we can help you carefully design an attractive menu that will make your customers’ mouths water, and we will help you set it up in a way that encourages them to order what you would prefer they order.

A successful restaurant also needs other marketing materials, such as signs and table tents that allow you to advertise your specials and encourage patrons to order add-ons that can drive up the total bill.

Denver Print Services for Restaurants

At The Print Connection, we offer a full variety of print services for restaurants. From menus and signage to business cards, home mailers and door hangers, we do it all. We are also a full-service bookbinding company, so we have the capabilities to print and bind training manuals for your employees.

Whether you’re opening up a brand new restaurant or you’re looking to enhance an existing restaurant in the Denver area, give The Print Connection a call at 303-779-1420.

Is Print Marketing Still Relevant?

Why Print Marketing is Relevant in the Digital Age

Print Marketing in the Digital AgeIn the past decade, printed media has lost a lot of ground as the result of the boom in digital media. Print media faces an ever-growing amount of competition from smartphones, tablets, social media and much more, and as a business owner, you may be concerned that the money you spend on printed marketing materials is not dollars well spent. However:

Printed marketing materials are still extremely relevant in the digital age.

There is no doubt that print has declined in recent years, but there is still a major need for printed materials for advertising and marketing.

So, how can you be sure that you are making the right choice by investing in printed materials? Here is definitive proof that print isn’t dying and it is still relevant in the digital age.

Print Offers Valuable Opportunities for Digital Tie-Ins

Printed marketing materials can allow you to take full advantage of digital marketing materials. While print is extremely effective as a standalone marketing strategy, it can also be combined with other media to create dynamic multimedia marketing campaigns that are extremely effective.

A perfect example of how print and digital can work together in perfect harmony is QR codes. Implementing a QR code that links to your website to your printed advertisements drives traffic to your site quickly and easily.

Consider this:

According to the Direct Marketing Association, marketing campaigns that combine internet advertising with printed direct mailers have a 25% higher response rate than campaigns relying on digital advertising alone.

Print is Tangible

A printed business card or flyer is something that your prospects can hold in their hands. They can feel the texture of high-quality paper and see vibrant colors exactly how you intend. Printed materials can engage a person in ways that advertising on a screen simply can’t. No matter how much time we spend using our electronics, nothing will ever replace the feeling of a “real” piece of marketing materials.

Consider it this way: Will receiving an email ever replace the feeling of opening your mailbox to find a handwritten letter?

It’s Scalable

Printed materials are not limited to the size of the screen on a tablet, smartphone or computer. Print encompasses larger-than-life billboards, miniscule matchbooks and literally all shapes and sizes in between.

Printed Materials Can Be Everywhere

Digital marketing is extremely effective… as long as your intended audience is online to see it. Print marketing is not reliant on technology.

For roofing contractors and real estate agents, for example, yard signs are extremely effective advertising tools that can be viewed hundreds, even thousands, of times daily by passing traffic and pedestrians.

Because print marketing does not rely on technology, it is also portable and easy to share. Business cards can be passed along in an instant and provide all the information a prospect needs to connect with you further.

Print Marketing Provides Opportunities for Direct Connections

Digital marketing is incredibly powerful for reaching large audiences, and in some instances, such as social media marketing, it can be targeted to reach specific demographics.

But what about when you want to only reach a very small area and make direct connections?

With printed materials, you can, for example, place door hangers with a high value coupon for a new restaurant on every door within a 1-mile radius. Or you can mail postcards to every address within a certain zip code or on a specific street. You could even take it a step further and hand deliver materials to certain individuals.

Some Things are Just Better in Print

Training manuals. Brochures. Postcards. Some things are just better, and more effective, in print. It’s hard to duplicate the impressiveness of a beautifully-designed and printed brochure in a digital version, and printed training materials are much easier to flip through for reference than an e-book for many people.

Denver Print Marketing

At The Print Connection, we offer comprehensive Denver print marketing services. We can help you get the most out of your advertising and marketing budget by harnessing the power of print in dynamic marketing campaigns that will get results. From business cards and postcards to large-scale banners, bookbinding and more, we are your source for professional printing in the Denver area. Call 303-779-1420 or visit us online to learn more!

Professional Bookbinding Services

Book Binding Services from The Print Connections

Book Binding ServicesWhen you need to have a book bound, you have several options from which to choose. Whether you are putting together a training manual for your employees, or you are working on finalizing your manuscript, the right binding technique will create a final product that ensures the longevity, functionality and attractiveness of your book.

Types of Bookbinding

Book binders, such as The Print Connection, offer several types of bookbinding services. The binding used typically depends upon the intended purpose of the book and its size. Other factors that may contribute to the type of binding that best suits your project are your budget and how you would like your finished project to look. You may also want to consider how the book will be used. Books like manuals that will be frequently used may benefit from binding that allow them to lay open flat, for example.

The most common types of bookbinding are comb, coil, wire-o and perfect.

Comb Binding

Comb binding is commonly used for legal manuals. It is available in numerous sizes as well as different colors. It allows books to lay open. However, the combs can be more prone to damage than other types of binding, and comb binding is more expensive than some other options.

Coil Binding

Coil binding, also known as spiral binding, is one of the most popular bookbinding methods. This binding process involves the use of plastic coils and wires to hold individual pages together. Coils range from ¼” to 2” in diameter, and they can be used to bind books that are up to 24” tall. Like comb binding, coil binding allows books to lay flat. This option is commonly used for calendars and notebooks.

Wire-O Binding

Wire-o binding, which is also sometimes referred to as double wire binding, creates a professional and tamper resistant bind. Similar to coil binding, wire-o binding is extremely durable and also allows pages to lay flat. In addition to being more durable than coil binding, however, wire-o binding is also more expensive.

Perfect Binding

Perfect binding has many different names, including adhesive binding and unsewn binding. Paperback books are created using this method. Perfect binding is one of the more durable ways to bind a book. Rather than using stitches, perfect binding is done using cement binding. The result is an extremely long-lasting bind. The only downside is that this method does not allow books to lay flat.

Professional Bookbinding in Denver & the Surrounding Areas

When you are in need of professional bookbinding services in Denver, trust the professionals at The Print Connection. Our staff has several years of combined experience in bookbinding, and they can help you choose the option that best suits your project. No matter what type of book you are putting together, there is a binding option that will work for you.

Once your book has been bound, The Print Connection also offers a full array of finishing services. From wrapping your books to shipping them to their final destination, we will help you with every step of the process. To learn more about professional bookbinding in Denver, give us a call today at 303-779-1420.