Your Favorite Denver Printer Is Growing!

As a business owner, progress is good yet at the same time scary. The Print Connection is in the process of upgrading all of our digital printing machines to be able to offer better quality, more options and faster service to our clientele. Our new machines will create an image that is beautiful, with precise colors and lines that will impress you. We can create documents that will set your business apart from your competitors.

denver printer is growing business

Your Denver printer is growing!

One of the major challenges that business owners have is how to grow their business. The Print Connection has been in business for over 8 years and we have been through a number of challenges. Most of these challenges we have conquered, however running a business is not always easy (I know, duh!). We have battled a partnership separation, price increases from our vendors, not the best employees, non-paying clients and now we are in the process of yet another challenge. We are changing vendors because we want to provide the highest quality product for our clients. We feel that the new vendor we are partnering with will provide us the ability to produce these high quality products. The only issues here are when you lease equipment from a large company and don’t renew leases, heartache occurs between vendors and clients. As an owner of a company this is a situation where I am taking the emotion out of a relationship and making sure the professionalism is present. To our existing clients, we will have a transition, but the only thing you will see is higher quality and hopefully quicker turnaround.

Once we get the transition completed, we will have another high quality digital printing machine, a color printing machine that is faster. It uses thicker stock and the black & white will rival any Denver printer. Plus, our new machines will provide extra abilities in bindery (i.e. saddle stitching, folding, booklet making and more).

The bottom line with this whole blog: The Print Connection is working hard to grow our company and provide our clientele with the very best marketing materials available today.

If you have any questions about what we are capable of, please contact us. We’re excited to share this transition with you, and look forward to creating some amazing products!

Thank you,
Troy Kinney
The Print Connection

Happy New Year From The Print Connection

As 2015 begins, the excitement of new beginnings emerge. Here at The Print Connection, we are extremely excited about the new year.

We will be adding more digital color printing machines to be able to offer better quality and speed to our clientele. Currently, we are providing terrific quality at a very fair price and our turnaround time is arguably amongst the quickest in the whole metro area. When I was a regional manager for another company many years ago, we were taught to inform our customers that we can offer 2 of the 3 options I listed up above. For example; if you wanted great quality at a great price, we couldn’t guarantee the speed, or if you wanted a great price and quick turnaround, we couldn’t guarantee the quality, if you wanted great quality and a quick turnaround, we couldn’t guarantee the price (get the picture). I am very proud to say at The Print Connection, we have very high quality at a very competitive price. To add to this, the staff here is fantastic, so if it is reasonable to get a project done, we work really hard to get every job done as quick possible.

2015 also opens up opportunities for The Print Connection to grow for bindery. Currently, we can punch & coil bind books, laminate, shrink wrap, drill books, cut to almost any book size, and fold and other bindery options. We will be looking to expand this area of our business to offer the best for our customers and speed the finished products up. We also seek out the best partners in the industry to help make the printing process for our customers.

Finally, Goal Setting…we are in the process of trying to foresee 2015 for The Print Connection. We are setting goals with our customers in mind. We want to add staff, do more reviews and compare ourselves with our competitors to make sure we are offering the best possible product and do it cost effectively.

Hopefully 2015 finds you successful, happy and healthy.

How Proactive Printing Helps Roofing Contractors

How Proactive Printing Helps Roofing Contractors

From business cards that get you noticed to yard signs that show off your completed work and work in progress, printed materials are important for the promotion of those working in the roofing industry. If you are a roofing contractor, you might find yourself so busy keeping up with day-to-day activities that you do not order your printed materials until the last minute. However, there are several benefits to getting started early.

Printing for Roofers

Print Materials for Roofing Contractors

Roofers frequently use a lot of printed materials. If you aren’t, you are missing out on huge branding and promotional opportunities. At The Print Connection, these are just a few of the things we regularly print for our clients in the roofing industry:
• Business cards
• Sales contracts
• Brochures
• Pocket folders
• Door hangers
• Yard signs

All of these products help to establish your company’s brand. Yard signs and door hangers are excellent tools for promotion your company. Displaying a yard sign while you’re working, and asking the homeowner to leave it in the yard for a while following the completion of the job serves as advertising for a job well done, and door hangers placed around the neighborhood will encourage your customer’s neighbors to hire you for their own roofs.

Benefits of Proactive Printing for Roofing Contractors

Waiting until the last minute to have things printed can cost you money. Business cards won’t do you much good if you don’t always have some with you, ready to hand out to potential clients, and a yard sign won’t let passers-by know who is putting on the new roof if you don’t have a sign to put in the yard as soon as you start the job.

As a roofing contractor, you probably don’t have a lot of time to spend ordering marketing and promotional materials. Instead of waiting until the last minute and possibly needing to place multiple orders on a frequent basis, why not go ahead and prepare yourself so you won’t be scrambling to get what you need? When you are proactive about taking care of printing needs, you…
• Can rest assured knowing that you will always have what you need, when you need it.
• Save money by placing one large order instead of placing numerous multiple ones.
• Stay ahead of your competition.
• Avoid missing out on potential advertising and networking opportunities.

Printing for the Roofing Industry from The Print Connection

At The Print Connection, we know exactly what people working in the roofing industry need. From business cards, brochures and forms to yard signs, door hangers and more, we can take care of all your printing needs. No job is too big or too small, and we can help you anticipate your printing needs so you can be prepared and not need to rush. To get started, give us a call today at 303-779-1420.

Tips for Choosing a Commercial Printer in Denver

Denver Commercial Printer

Commercial printing has come a long way since 1450! Check out this replica of the Gutenberg press at the International Printing Museum in Carson, California.

 

Tips for Choosing a Commercial Printer in Denver

We may be living in the digital age, but printed communications still provide a complement to online marketing. Printed pieces connect with readers on an emotional level, which just cannot be replicated on screen. A printed piece can be touched and viewed again and again. In addition, it is a very cost-effective method of marketing.

Selecting a commercial printer in Denver goes beyond just the basics of price, performance, and quality. You want to work with a printing firm that can partner with you. So what kinds of questions should you ask yourself when looking for a commercial printer that can offer more than just a pretty printed piece?

  • Will the printer be responsive to all of my needs?
  • Will the printer return phone calls and emails in a timely manner?
  • Will the printer offer advice and suggestions on things that will improve the quality of my printed piece or even reduce the costs involved?
  • Will my printer be able to meet my turnaround times?
  • Will I be able to communicate easily and directly with the printer’s staff?
  • Will the printer make the processes for transferring files, reviewing proofs, and tracking my project’s progress simple and accessible?
  • Will I be able to handle mailing, warehousing, and fulfillment directly from the printer?

 

Other areas you may want to check is whether or not the commercial printer is environmentally friendly. Find out if they are FSC certified and if they use renewable energy sources. Ultimately, you want to find a printer that offers far more than just ink on paper.

At the Print Connection, we are proud of our printing and of our people. We care about you and your marketing project. Give us a call today! 303-779-1420

Choosing vendors is an important step for any business.

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For us, since we are a Denver printing company, it is vital that we work with a digital printing vendor that best suits our needs.  Our digital printing machines are high quality, high speed machines and are cost effective for us to run and therefore cost effective for clients.  Recently a partner of ours was complaining about his high speed color machine and is considering moving to another vendor.  As him and I were conversing about this, we both spoke of the importance of quality, expense and how good the service is from the techs.  Unfortunately, these are machines and they do break down, so getting them repaired quickly is a must.  Primarily, any company like us relies on service contracts because if we had to pay for service each time something went wrong, we would be out of business or costs to consumers would be outrageous.

This leads me to topic of this blog.  A number of years ago I worked as a sales manager for a major office supply company.  The challenges I faced within my own corporation were so tough that it affected productivity.  Those challenges were from two different departments (Sales & Service) trying to work together.  In sales, we were given tremendous training and materials to do our job and succeed.  As a sales person, if you are successful then you can generally make a good living.  On the service side, they were given almost no training and were paid horribly so there was absolutely no dedication to the job, the clients, the tenure of their employment and important to this topic, the sales staff.  The sales staff would (hopefully) do their job and sell a potential client on doing their business with us and when they would bring the clients in, it was the hope that the service staff would take care of them.  Too many times this fails because of the lack of training and/or pay difference.   This causes a lot of tension between the two departments because a sales person depends on the service person to make their client happy and that doesn’t always happen as typically there isn’t the incentive that sales staffs have. The interesting fact here is that you can relate this problem to almost any business whether it is Doctors vs. Nurses, Auto Sales vs. Auto Repair, Restaurant service staff vs. the kitchen staff, etc.

Here at The Print Connection, we are evaluating this closely because of our business depends on it.  As I mentioned earlier, we have a vendor that provides us service on our machines.  We leased machines from them on a 5 year plan and therefore we are 3 years into the lease.  For the most part, they have been a pretty good vendor but there have been some challenges.  Our sales representative comes in periodically trying to maintain a good relationship because he knows that in 2 years we will be evaluating whether to renew a lease with them or not.  It is clear that the sales staff of this vendor and the service do not see eye to eye.  There have been numerous times that a problem will get passed onto the other department because they just don’t want to deal with it.  Unfortunately, this is a very common challenge and more than likely will be the same issues no matter which vendor we go with.

The Print Connection does great work and we pride ourselves on producing great Denver printing services and treating all of clients well.  In the next couple years, we will be seeking the best vendors to make sure we are doing what it takes to take care of our clients.  As we grow, I hope to always make sure that staff here is happy because that will ultimately give our clients the best service and product.

Is Blogging Really Important?

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Is Blogging Really Important?Is blogging important? This is a test blog for The Print Connection.  First of all, I’m asking if you read this blog, please email me so that I can get an idea of how effective blogging is.  troy@printconnectiondenver.com

We have a wonderful company that does our web marketing; the company’s name is Seequs Marketing Technologies.  They are fabulous with their efforts of our website (which they designed) and Search Engine Optimization (SEO) and they have helped us to gather Google Reviews.   The Print Connection is a successful organization and some of that is to be credited to Seequs.  Stephen Christopher and his staff can help any company improve their digital image just like they have with us.

Why is this a commercial for Seequs, you ask?  It isn’t, but this leads to the question I have.  “Is blogging so important in the world of Web Marketing?”  I hear and read that blogging is the new wave of marketing especially since Google is now taking key words out of blogs to establish better SEO for companies.  I also understand that it is good marketing to drive potential clientele to your website.  My contact at Seequs, Josh, who is also fantastic at what he does, is regularly hounding me to write blogs.  Josh is so good at what he does, that he is trying to help The Print Connection’s business and he is very effective.  By stating my questioning of blogging, I am in no way criticizing the work that Seequs does.  So, back to my original question; “Is blogging so important in the world of Web Marketing?”

In my opinion blogs should be informative and somewhat entertaining to read.  I don’t feel that they always have to pertain to the business that is being provided.  For example, a blog on my website doesn’t always have to be about Denver printing.  I recently posted a blog about moving since we relocated our office in January.  That move was quite a battle and I thought there were some interesting thoughts that should be shared with others.  So, are readers of blogs more interested in business or entertainment?

Now I know that I am going to hear from the professionals about the reasons why blogging is so important.  Please don’t get me wrong, I believe blogging is important, I am just doing my own research here on how important it is.  I want to know from average business owners how blogging has helped them, maybe if you are reading this and care to share with me your views, I welcome the email.  Blogging takes time that I don’t always have, so in effort to make this worth your while as a reader and make it worth my time as a writer, I would you’re your feedback.

Troy Kinney
The Print Connection
troy@printconnectiondenver.com

Calling vs. Emailing

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Whether you are dealing with The Print Connection or another company, it is important to evaluate whether to contact an organization via email or to call.  The question really becomes whether it necessary to call.  In this busy world that we live in, every form of contact becomes important for time sake.  For example; if you are in the middle of a time sensitive project and the phone rings, do you have time to answer the call or keep working on the project at hand? Obviously, the right answer is to get to the phone and take the call to help the person on the other line because they are more than likely a customer.  However, this blog is to hopefully open some eyes on the importance of either emailing or calling, but not both.

Here at The Print Connection, we pride ourselves on great customer service, so this is some information to show our side of service.  We are a small Denver printer that is doing a large amount of work for the amount of staff.  Should we have more employees? Yes, however if we hired more people, then we have to raise the cost of printing to support the cost of the extra staff.  We have a saying around the shop, “we don’t let grass grow under our feet.”  If you come into our office on any given day, you will see that we are always on the move to make sure we are taking care of your jobs.  To make this story short, the importance of emailing vs. calling becomes so important.  We love talking to our customers, but every time a call happens, it takes time away from us getting a project closer to completion which can ultimately delay your project from being done on time.  We regularly get calls from clients to ask if we have received the email that they just sent.  Believe me, we understand that you may feel concerned as whether we even received your email or not.  In this new technological age, you can tell if your email has gone through or not.  If it didn’t go through, you will get a message back saying it failed.  However, if you don’t receive an email message like this, there is no reason to call.

To summarize what I am trying to say, we prefer you to either call or email, but not both.  This takes way too much time away from productivity.  To be honest, we prefer you email more than anything, this gives us a chance to respond whenever we have an opportunity.  We do respond as soon as we can, but please remember, we are a Denver printer that has to move around, therefore we are not sitting in front of our computers for 9 hours a day.  If you send an email and we don’t respond immediately, we have hundreds of customers and responding to each one immediately is frankly impossible.

Your satisfaction is our desire, but too much communication can impede the speed and quality of your project.

Troy Kinney
Owner
The Print Connection

The Print Connection Has Moved!

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If you are going to move your business… plan well!

Recently, The Print Connection made a move to a new location. The new location is at 99 Inverness Drive East, Suite 125 Englewood, CO 80112.

There are a number of lessons to be learned from a move. Even though we tried to plan all the challenges of a move, still things happen that are always issues.

In early 2013, the realization that our lease was coming to a conclusion at the end of the year was real. After leasing a space in Centennial, CO for 7 years, the time was right to seek out a location or our own. For every growing company, there are steps that need to be taken to grow the business. Some of these answers are increasing sales, increasing sales staff, increasing productivity, decreasing waste and so much more. This particular year the decision to buy a location to decrease the amount of rent and thus eliminate rent increases every 3 years.

The process began in February of 2013 with communication to a commercial real estate agent. We communicated about the type and size of a potential location. After a very short period of time, a location became interesting. The initial interest was a building of our own, however we found a “commercial condo,” which is a space within a building, not the whole building. We made an offer and that was accepted in the middle of March. Here is where one of 3 nightmares begin: (1) When a commercial building is purchased, the requirement is a 20% down payment. This can be difficult for a business to try and come up with that much money. For example; if you want to buy a building that is valued at $500,000, you need to put a down payment of $100,000. That is a lot of money for small businesses, especially. However, if you can qualify for a Small Business Association (SBA) loan then you are only required to put 10% down. The decision was made to get an SBA loan, to save initial down payment money. The problem: The bank approved the loan within 2 weeks, the SBA took over 2 months. After a ton of paperwork (the SBA wanting to know everything about your past, your present and your future), the loan was finally closed on July 2nd.

So, step 2 or nightmare number 2 began. There was a General Contractor in place to do the buildout, but of course he could not begin until the county (in this case, Arapahoe County, Colorado) gave permits to do the buildouts. As a business owner, I was dependant on the GC to get those “requests for permits” in right away. The GC did and the “waiting game” began. For you business owners, take control of getting the permits…the county officials (in this case) will be more respectful of you than they will of a General Contractor. After months of heartache and stress and us getting involved, the permits were issued finally (December 5th). Thus the buildout began.

Now, nightmare number 3. As buildout begins and the impending move drawing near, the county inspectors (again Arapahoe County, Colorado) come into play again. The inspectors are supposed to be for the good of the owner, but instead they can be ridiculous. Do to the size of the space, they required 2 bathrooms (instead of 1), they required drinking fountains (one being handicap capable), and labeling of exit doors. As a business owner, some of the items required seem ridiculous but were acceptable. At the time of the move we were pressured by time demands. We were obligated by our movers (manufacturer’s machines) to give them a 10 day advance for the move and we were trying to be out of our leased space by the end of the month. The final days were awaiting the final building inspector to give the final sign off while business was closed awaiting these inspectors to act like they are “in control.” It reached a point to where we didn’t really care what the inspector said, just sign off on the space so we can move in and work on the getting the space.

Bottom line, if you own a business and are planning to move…plan for the unexpected. The best laid plans always have a catch.

-Troy Kinney

The Importance of Professional Printing

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When Denver business owners require marketing materials and commercial printing, it is important that you acquire professional printing in Denver.

Regardless of the type of business you operate, print advertisements and other marketing materials can significantly help draw customers. Making all of your print materials appealing is going to make you stand out from your competition and professional printing services are needed to receive quality work.

You might have a printer at home that you think is going to be able to get your printing materials done. However, these types of printers are not able to provide you with the quality work that you would much rather have. At home printers are ideal for small personal documents, but for something that a large number of people are going to see you want to be proud of what has been printed.

Professional Printing Denver

Professional printing in Denver provides you with a wide variety of options. You do not just have regular paper, you can get brochures, business cards, variety sizes of fliers and posters, and much more. This provides you with a variety of items to hand out to customers and show off your business.

There are plenty of benefits to professional printing in Denver which any company can use it to their advantage. The Print Connection offers the professional printing that you desire at an affordable price. For more information on the types of printing that The Print Connection offers, contact us today.

Brand Your Business with Print and Web Presence

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Every business needs a brand – an idea or images of your product or service that consumers can connect with by identifying the name, logo, position statement or design—something that makes the business standout from the competition while displaying your business product or service. Branding is also a way to build a good reputation. Knowing how to market your brand is the key to success. The print industry remains a tangible medium to support a marketing campaign.

 Print Services Drive Customers to your Website

The print industry has evolved over the years. Today it is a viable support mechanism that is used to drive customers to your web with relevant real time content. Many people have grasped the idea of using a website to market their company in much the same way as the yellow page book. Business’ struggle for page position and Search Engine Optimization, when direct mail can drive customers to your website to review products and make purchases.

 A Print Resource Makes Sense

There are simple reasons that print makes sense. Networking your business through business groups requires a business card; a physical presence that a potential customer takes away. It continues to send your message long after your meeting. The same is true for color brochures, posters or a product flyer. It is tangible evidence to take away and share with colleagues in the decision making process and a reminder to check the website. It is still true, a picture says a thousand words and so does color printed products.

Investing in a website, social media and IT marketing is an expensive investment of time and money. However, after you invest in developing your web presence Every Door Direct Mail makes sense. You can cultivate your local market by driving more potential clients to visit your business online or visit your physical address.

Begin by establishing a partnership with a printing service because they can be a valuable resource. You can benefit greatly in the competitive world by having a print resource team and take advantage of a direct mail printing service. Without print, your company may miss your full potential.

About the Author: Thomas Miner is the President of Bartleby Press, an Austin. TX printing service. Bartleby Press provides digital printing, offset printing, graphic design, and so much more.