The Power of Personalized Print Marketing

Personalizing Your Print Marketing

Personalize Printing ServicesEven in an age when digital marketing is the primary focus of many industry professionals, print marketing is still one of the best and most effective methods of connecting with a target audience and create awareness of your brand or business on a large scale. Though there are numerous benefits to digital marketing, it simply cannot replace print marketing in terms of tangibility and potential personalization. By personalizing your print marketing materials, you can further leverage your marketing investment.

Print marketing is an extremely beneficial medium. With print, you have the ability to put something in your target audience’s hands, something that they can share with their friends and family members. You are literally able to give each and every prospect a little piece of your business.

As powerful as print marketing is, you have the ability to make it even more powerful with one simply step: personalization.

Despite the rise in digital marketing, studies have proven that print marketing is still very much alive and well. Even in an era where everyone is carrying smartphones, tablets and laptop computers, people still pay close attention to printed materials.

On average, generic printed marketing materials generate a response rate of about 2%. However, in a recent study of more than 1,000 businesses in ten different industries, personalized materials have an average response rate of about 6% and a 16%+ conversion rate.

Why Personalization Works

Think about it:

Are you more likely to open a letter addressed to “Current Resident” or one addressed to your name? Does “Dear Sir or Madame,” grab your attention, or are you more likely to pay attention if a business takes the time to address you directly?

While it may not seem like a huge difference, personalization instantly creates a much better connection between you and the person who is reading your materials. Simultaneously, this separates your business from others that do not employ personalization techniques.

Seeing your own name rather than a generic greeting makes you feel special. Instead of feeling like you are merely the recipient of the same form letter that everyone in your neighborhood received, you feel like someone took the time to send something to you specifically. The marketing benefit of this is obvious. If someone in your target audience feels that you took the time to reach out to them directly, they are more likely to remember you and consider your services.

You might be thinking, “Why not just send out personalized emails?” The answer is simple:

Personalization is much more impressive in print. Just about everyone has a computer these days, and they know just how quick and easy it is to modify an email so it includes a name. There’s no wow factor.

Something else to consider:

A recent study cited by Pepperdine University’s online School of Management found that 69% of 18 to 24 year olds said they would rather read printed materials than digital.

With printed materials, though, a bit more time and effort is required, and this effort is much more likely to be appreciated by your recipient.

The great news for business owners is that personalized printing really isn’t that complicated. Thanks to variable printing capabilities, printers can easily make modifications to include your recipient’s name or other personalization to each piece. Brochures, postcards, flyers and even door hangers can easily be modified to include some degree of personalization, and variable printing is an affordable option.

Taking it a Step Further

Adding a first name is a great way to boost your response and conversation rates, but why not take it even further? For example, if your mailing list consists of your past customers, why not create home mailers with product or service recommendations based on their past purchases? Online retailers like Amazon.com employ techniques like this all the time in their email marketing campaigns, but many business owners do not realize that they can do the exact same thing used printed materials. Doing so requires some time and effort, but it is definitely a worthwhile investment!

At The Print Connection, we can help you created personalized print marketing materials that work. From something simple like adding customer names to creating fully customized campaigns based on your customers’ purchase history, we can help. Give us a call today at 303-779-1420 to learn more about how to take your print marketing campaign to the next level!

 

How Print Marketing Benefits Your Restaurant

Whether you already have a restaurant that is in need of a bit of a face lift or you are looking to open a brand new dining establishment, enlisting the assistance of a professional printing company is a smart step. At The Print Connection, we offer a full array of professional printing services for restaurants in the Denver area.

While you’re focusing on creating the perfect dishes, you may be wondering:

“How can a professional printer attract diners and boost sales in my restaurant?”

Actually, there are several ways that your restaurant can benefit from taking advantage of professional printing services.

Get the Word Out

Print Marketing for RestaurantsWhether you are re-launching an existing restaurant or you are opening up a new one, something as simple as an eye-catching and well-designed banner can make your establishment really stand out. Posters, signs and window displays are also great ways to get the word out about your restaurant.

Not all signage is created equally, though. When you trust The Print Connection for your large format printing needs, you can rest assured knowing that your products will be created by graphic design and printing professionals, so they will look great, and they will withstand the test of time.

Effective marketing doesn’t have to be huge; sometimes the smallest things can make a big impact. Postcards and home mailers are favorites for reaching out to the people in your area. Door hangers are also an excellent option that allow you to market to a pinpointed audience. Like postcards, door hangers are very eye-catching. They also provide an excellent opportunity to present coupons and special offers to entice potential customers to visit your establishment.

Strengthen Your Brand

As a restaurant owner, you want your dining establishment to be memorable and easy to identify. The only way to do this is by forming and maintaining a strong brand. With the help of a professional printing company, you can strengthen your brand with coordinated marketing materials. If your current restaurant just needs some revamping, graphic design experts can even help you freshen up your logo to use on signs, menus, business cards, letter heads and more.

A strong brand ensures that your customers will remember you and come back time and time again. Whether you are the owner of a chain of restaurants or you just have one local establishment, having a strong brand will make you stand out, and it also enhances the professional image of you and your business.

Increase Sales and Revenue

Once you get customers in the door, there are several potential marketing opportunities, and if you are not working with a professional printing company, you could be missing out. Your menu is, of course, one of the most important pieces of marketing materials. A good menu does a lot more than just list the foods and drinks that are available; a good menu entices your customers to order the things that bring in the most revenue.

At The Print Connection, we can help you carefully design an attractive menu that will make your customers’ mouths water, and we will help you set it up in a way that encourages them to order what you would prefer they order.

A successful restaurant also needs other marketing materials, such as signs and table tents that allow you to advertise your specials and encourage patrons to order add-ons that can drive up the total bill.

Denver Print Services for Restaurants

At The Print Connection, we offer a full variety of print services for restaurants. From menus and signage to business cards, home mailers and door hangers, we do it all. We are also a full-service bookbinding company, so we have the capabilities to print and bind training manuals for your employees.

Whether you’re opening up a brand new restaurant or you’re looking to enhance an existing restaurant in the Denver area, give The Print Connection a call at 303-779-1420.

Is Print Marketing Still Relevant?

Why Print Marketing is Relevant in the Digital Age

Print Marketing in the Digital AgeIn the past decade, printed media has lost a lot of ground as the result of the boom in digital media. Print media faces an ever-growing amount of competition from smartphones, tablets, social media and much more, and as a business owner, you may be concerned that the money you spend on printed marketing materials is not dollars well spent. However:

Printed marketing materials are still extremely relevant in the digital age.

There is no doubt that print has declined in recent years, but there is still a major need for printed materials for advertising and marketing.

So, how can you be sure that you are making the right choice by investing in printed materials? Here is definitive proof that print isn’t dying and it is still relevant in the digital age.

Print Offers Valuable Opportunities for Digital Tie-Ins

Printed marketing materials can allow you to take full advantage of digital marketing materials. While print is extremely effective as a standalone marketing strategy, it can also be combined with other media to create dynamic multimedia marketing campaigns that are extremely effective.

A perfect example of how print and digital can work together in perfect harmony is QR codes. Implementing a QR code that links to your website to your printed advertisements drives traffic to your site quickly and easily.

Consider this:

According to the Direct Marketing Association, marketing campaigns that combine internet advertising with printed direct mailers have a 25% higher response rate than campaigns relying on digital advertising alone.

Print is Tangible

A printed business card or flyer is something that your prospects can hold in their hands. They can feel the texture of high-quality paper and see vibrant colors exactly how you intend. Printed materials can engage a person in ways that advertising on a screen simply can’t. No matter how much time we spend using our electronics, nothing will ever replace the feeling of a “real” piece of marketing materials.

Consider it this way: Will receiving an email ever replace the feeling of opening your mailbox to find a handwritten letter?

It’s Scalable

Printed materials are not limited to the size of the screen on a tablet, smartphone or computer. Print encompasses larger-than-life billboards, miniscule matchbooks and literally all shapes and sizes in between.

Printed Materials Can Be Everywhere

Digital marketing is extremely effective… as long as your intended audience is online to see it. Print marketing is not reliant on technology.

For roofing contractors and real estate agents, for example, yard signs are extremely effective advertising tools that can be viewed hundreds, even thousands, of times daily by passing traffic and pedestrians.

Because print marketing does not rely on technology, it is also portable and easy to share. Business cards can be passed along in an instant and provide all the information a prospect needs to connect with you further.

Print Marketing Provides Opportunities for Direct Connections

Digital marketing is incredibly powerful for reaching large audiences, and in some instances, such as social media marketing, it can be targeted to reach specific demographics.

But what about when you want to only reach a very small area and make direct connections?

With printed materials, you can, for example, place door hangers with a high value coupon for a new restaurant on every door within a 1-mile radius. Or you can mail postcards to every address within a certain zip code or on a specific street. You could even take it a step further and hand deliver materials to certain individuals.

Some Things are Just Better in Print

Training manuals. Brochures. Postcards. Some things are just better, and more effective, in print. It’s hard to duplicate the impressiveness of a beautifully-designed and printed brochure in a digital version, and printed training materials are much easier to flip through for reference than an e-book for many people.

Denver Print Marketing

At The Print Connection, we offer comprehensive Denver print marketing services. We can help you get the most out of your advertising and marketing budget by harnessing the power of print in dynamic marketing campaigns that will get results. From business cards and postcards to large-scale banners, bookbinding and more, we are your source for professional printing in the Denver area. Call 303-779-1420 or visit us online to learn more!

Professional Bookbinding Services

Book Binding Services from The Print Connections

Book Binding ServicesWhen you need to have a book bound, you have several options from which to choose. Whether you are putting together a training manual for your employees, or you are working on finalizing your manuscript, the right binding technique will create a final product that ensures the longevity, functionality and attractiveness of your book.

Types of Bookbinding

Book binders, such as The Print Connection, offer several types of bookbinding services. The binding used typically depends upon the intended purpose of the book and its size. Other factors that may contribute to the type of binding that best suits your project are your budget and how you would like your finished project to look. You may also want to consider how the book will be used. Books like manuals that will be frequently used may benefit from binding that allow them to lay open flat, for example.

The most common types of bookbinding are comb, coil, wire-o and perfect.

Comb Binding

Comb binding is commonly used for legal manuals. It is available in numerous sizes as well as different colors. It allows books to lay open. However, the combs can be more prone to damage than other types of binding, and comb binding is more expensive than some other options.

Coil Binding

Coil binding, also known as spiral binding, is one of the most popular bookbinding methods. This binding process involves the use of plastic coils and wires to hold individual pages together. Coils range from ¼” to 2” in diameter, and they can be used to bind books that are up to 24” tall. Like comb binding, coil binding allows books to lay flat. This option is commonly used for calendars and notebooks.

Wire-O Binding

Wire-o binding, which is also sometimes referred to as double wire binding, creates a professional and tamper resistant bind. Similar to coil binding, wire-o binding is extremely durable and also allows pages to lay flat. In addition to being more durable than coil binding, however, wire-o binding is also more expensive.

Perfect Binding

Perfect binding has many different names, including adhesive binding and unsewn binding. Paperback books are created using this method. Perfect binding is one of the more durable ways to bind a book. Rather than using stitches, perfect binding is done using cement binding. The result is an extremely long-lasting bind. The only downside is that this method does not allow books to lay flat.

Professional Bookbinding in Denver & the Surrounding Areas

When you are in need of professional bookbinding services in Denver, trust the professionals at The Print Connection. Our staff has several years of combined experience in bookbinding, and they can help you choose the option that best suits your project. No matter what type of book you are putting together, there is a binding option that will work for you.

Once your book has been bound, The Print Connection also offers a full array of finishing services. From wrapping your books to shipping them to their final destination, we will help you with every step of the process. To learn more about professional bookbinding in Denver, give us a call today at 303-779-1420.

Large Format Printing Services

Large Format Printing – For When You Need to Make a Big Impression

Large Format PrinterWhen you need to make a big impression, large format printing is the way to go. With large format printing capabilities, the Print Connection is able to produce high-quality banners, posters, signs, window display and more. These large items make huge statements, and they rarely go unnoticed.  Whether you’re using a banner or a sign to promote your business or you’re using it for a personal function such as a birthday or retirement party, the types of materials that can be printed with large format printing are sure to make an impression and be remembered well.

When to Use a Large Format Printing Service

There are plenty of times when large format printing is an excellent choice:

  • Promoting your business or organization at a conference, convention or other large event
  • Advertising a sale or special promotion at your business
  • Birthday parties, military homecomings, reunions and other family events

The opportunities for taking fully advantage of large format printing services are truly limited only by your imagination. For businesses and other organizations, things like banners, posters and large signs are excellent for branding purposes. Large displays get noticed, and they are memorable. Whether you’re using them in a store, restaurant or other business or as a backdrop at an event, they are very powerful tools that you should be taking advantage of.

Large format printed materials are also ideal for many personal applications. What better way to welcome home your favorite soldier than with a huge custom-printed banner? Or, if you are hosting a family reunion, large signs are a much better method of pointing the way to your venue than small, hand drawn signs that are easily missed.

What to Look For in a Printer

When you’re looking for a printer for banners, signs, posters, etc., look for a company that has the capabilities to produce your items in house. This ensures the fastest possible turnaround time, and it is usually more affordable than outsourcing.

Look for a printing company that has years of experience and a trusted reputation. Also, make sure the company you choose provides appropriate options to suit your needs. For example, if you need a banner that will be used outdoors for an extended period of time, make sure the printer you choose will print it on durable vinyl and offers appropriate finishing options, such as reinforced hems and grommets to ensure longevity.

At The Print Connection, we offer a full array of large format printing services in Denver and the surrounding areas. Call 303-779-1420 to learn more or to get started on your large format printing project. Our design professionals are ready and willing to help!

Your Favorite Denver Printer Is Growing!

As a business owner, progress is good yet at the same time scary. The Print Connection is in the process of upgrading all of our digital printing machines to be able to offer better quality, more options and faster service to our clientele. Our new machines will create an image that is beautiful, with precise colors and lines that will impress you. We can create documents that will set your business apart from your competitors.

denver printer is growing business

Your Denver printer is growing!

One of the major challenges that business owners have is how to grow their business. The Print Connection has been in business for over 8 years and we have been through a number of challenges. Most of these challenges we have conquered, however running a business is not always easy (I know, duh!). We have battled a partnership separation, price increases from our vendors, not the best employees, non-paying clients and now we are in the process of yet another challenge. We are changing vendors because we want to provide the highest quality product for our clients. We feel that the new vendor we are partnering with will provide us the ability to produce these high quality products. The only issues here are when you lease equipment from a large company and don’t renew leases, heartache occurs between vendors and clients. As an owner of a company this is a situation where I am taking the emotion out of a relationship and making sure the professionalism is present. To our existing clients, we will have a transition, but the only thing you will see is higher quality and hopefully quicker turnaround.

Once we get the transition completed, we will have another high quality digital printing machine, a color printing machine that is faster. It uses thicker stock and the black & white will rival any Denver printer. Plus, our new machines will provide extra abilities in bindery (i.e. saddle stitching, folding, booklet making and more).

The bottom line with this whole blog: The Print Connection is working hard to grow our company and provide our clientele with the very best marketing materials available today.

If you have any questions about what we are capable of, please contact us. We’re excited to share this transition with you, and look forward to creating some amazing products!

Thank you,
Troy Kinney
The Print Connection

Happy New Year From The Print Connection

As 2015 begins, the excitement of new beginnings emerge. Here at The Print Connection, we are extremely excited about the new year.

We will be adding more digital color printing machines to be able to offer better quality and speed to our clientele. Currently, we are providing terrific quality at a very fair price and our turnaround time is arguably amongst the quickest in the whole metro area. When I was a regional manager for another company many years ago, we were taught to inform our customers that we can offer 2 of the 3 options I listed up above. For example; if you wanted great quality at a great price, we couldn’t guarantee the speed, or if you wanted a great price and quick turnaround, we couldn’t guarantee the quality, if you wanted great quality and a quick turnaround, we couldn’t guarantee the price (get the picture). I am very proud to say at The Print Connection, we have very high quality at a very competitive price. To add to this, the staff here is fantastic, so if it is reasonable to get a project done, we work really hard to get every job done as quick possible.

2015 also opens up opportunities for The Print Connection to grow for bindery. Currently, we can punch & coil bind books, laminate, shrink wrap, drill books, cut to almost any book size, and fold and other bindery options. We will be looking to expand this area of our business to offer the best for our customers and speed the finished products up. We also seek out the best partners in the industry to help make the printing process for our customers.

Finally, Goal Setting…we are in the process of trying to foresee 2015 for The Print Connection. We are setting goals with our customers in mind. We want to add staff, do more reviews and compare ourselves with our competitors to make sure we are offering the best possible product and do it cost effectively.

Hopefully 2015 finds you successful, happy and healthy.

How Proactive Printing Helps Roofing Contractors

How Proactive Printing Helps Roofing Contractors

From business cards that get you noticed to yard signs that show off your completed work and work in progress, printed materials are important for the promotion of those working in the roofing industry. If you are a roofing contractor, you might find yourself so busy keeping up with day-to-day activities that you do not order your printed materials until the last minute. However, there are several benefits to getting started early.

Printing for Roofers

Print Materials for Roofing Contractors

Roofers frequently use a lot of printed materials. If you aren’t, you are missing out on huge branding and promotional opportunities. At The Print Connection, these are just a few of the things we regularly print for our clients in the roofing industry:
• Business cards
• Sales contracts
• Brochures
• Pocket folders
• Door hangers
• Yard signs

All of these products help to establish your company’s brand. Yard signs and door hangers are excellent tools for promotion your company. Displaying a yard sign while you’re working, and asking the homeowner to leave it in the yard for a while following the completion of the job serves as advertising for a job well done, and door hangers placed around the neighborhood will encourage your customer’s neighbors to hire you for their own roofs.

Benefits of Proactive Printing for Roofing Contractors

Waiting until the last minute to have things printed can cost you money. Business cards won’t do you much good if you don’t always have some with you, ready to hand out to potential clients, and a yard sign won’t let passers-by know who is putting on the new roof if you don’t have a sign to put in the yard as soon as you start the job.

As a roofing contractor, you probably don’t have a lot of time to spend ordering marketing and promotional materials. Instead of waiting until the last minute and possibly needing to place multiple orders on a frequent basis, why not go ahead and prepare yourself so you won’t be scrambling to get what you need? When you are proactive about taking care of printing needs, you…
• Can rest assured knowing that you will always have what you need, when you need it.
• Save money by placing one large order instead of placing numerous multiple ones.
• Stay ahead of your competition.
• Avoid missing out on potential advertising and networking opportunities.

Printing for the Roofing Industry from The Print Connection

At The Print Connection, we know exactly what people working in the roofing industry need. From business cards, brochures and forms to yard signs, door hangers and more, we can take care of all your printing needs. No job is too big or too small, and we can help you anticipate your printing needs so you can be prepared and not need to rush. To get started, give us a call today at 303-779-1420.

Tips for Choosing a Commercial Printer in Denver

Denver Commercial Printer

Commercial printing has come a long way since 1450! Check out this replica of the Gutenberg press at the International Printing Museum in Carson, California.

 

Tips for Choosing a Commercial Printer in Denver

We may be living in the digital age, but printed communications still provide a complement to online marketing. Printed pieces connect with readers on an emotional level, which just cannot be replicated on screen. A printed piece can be touched and viewed again and again. In addition, it is a very cost-effective method of marketing.

Selecting a commercial printer in Denver goes beyond just the basics of price, performance, and quality. You want to work with a printing firm that can partner with you. So what kinds of questions should you ask yourself when looking for a commercial printer that can offer more than just a pretty printed piece?

  • Will the printer be responsive to all of my needs?
  • Will the printer return phone calls and emails in a timely manner?
  • Will the printer offer advice and suggestions on things that will improve the quality of my printed piece or even reduce the costs involved?
  • Will my printer be able to meet my turnaround times?
  • Will I be able to communicate easily and directly with the printer’s staff?
  • Will the printer make the processes for transferring files, reviewing proofs, and tracking my project’s progress simple and accessible?
  • Will I be able to handle mailing, warehousing, and fulfillment directly from the printer?

 

Other areas you may want to check is whether or not the commercial printer is environmentally friendly. Find out if they are FSC certified and if they use renewable energy sources. Ultimately, you want to find a printer that offers far more than just ink on paper.

At the Print Connection, we are proud of our printing and of our people. We care about you and your marketing project. Give us a call today! 303-779-1420

Choosing vendors is an important step for any business.

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For us, since we are a Denver printing company, it is vital that we work with a digital printing vendor that best suits our needs.  Our digital printing machines are high quality, high speed machines and are cost effective for us to run and therefore cost effective for clients.  Recently a partner of ours was complaining about his high speed color machine and is considering moving to another vendor.  As him and I were conversing about this, we both spoke of the importance of quality, expense and how good the service is from the techs.  Unfortunately, these are machines and they do break down, so getting them repaired quickly is a must.  Primarily, any company like us relies on service contracts because if we had to pay for service each time something went wrong, we would be out of business or costs to consumers would be outrageous.

This leads me to topic of this blog.  A number of years ago I worked as a sales manager for a major office supply company.  The challenges I faced within my own corporation were so tough that it affected productivity.  Those challenges were from two different departments (Sales & Service) trying to work together.  In sales, we were given tremendous training and materials to do our job and succeed.  As a sales person, if you are successful then you can generally make a good living.  On the service side, they were given almost no training and were paid horribly so there was absolutely no dedication to the job, the clients, the tenure of their employment and important to this topic, the sales staff.  The sales staff would (hopefully) do their job and sell a potential client on doing their business with us and when they would bring the clients in, it was the hope that the service staff would take care of them.  Too many times this fails because of the lack of training and/or pay difference.   This causes a lot of tension between the two departments because a sales person depends on the service person to make their client happy and that doesn’t always happen as typically there isn’t the incentive that sales staffs have. The interesting fact here is that you can relate this problem to almost any business whether it is Doctors vs. Nurses, Auto Sales vs. Auto Repair, Restaurant service staff vs. the kitchen staff, etc.

Here at The Print Connection, we are evaluating this closely because of our business depends on it.  As I mentioned earlier, we have a vendor that provides us service on our machines.  We leased machines from them on a 5 year plan and therefore we are 3 years into the lease.  For the most part, they have been a pretty good vendor but there have been some challenges.  Our sales representative comes in periodically trying to maintain a good relationship because he knows that in 2 years we will be evaluating whether to renew a lease with them or not.  It is clear that the sales staff of this vendor and the service do not see eye to eye.  There have been numerous times that a problem will get passed onto the other department because they just don’t want to deal with it.  Unfortunately, this is a very common challenge and more than likely will be the same issues no matter which vendor we go with.

The Print Connection does great work and we pride ourselves on producing great Denver printing services and treating all of clients well.  In the next couple years, we will be seeking the best vendors to make sure we are doing what it takes to take care of our clients.  As we grow, I hope to always make sure that staff here is happy because that will ultimately give our clients the best service and product.