How to Create an Effective Brochure Design

The age of technology is booming all around us, but simple advertising tools like printed brochures never go out of style. When effective brochure design is implemented and professionally printed, brochures are an excellent way to grab the reader’s attention and clearly share a direct message. Brochures allow you to put messages directly in the hands of your target audience, and they are affordable on even the tightest budgets.

Whether you opt for a simple black and white tri-fold brochure or a glossy, full-color brochure that spans several pages, there are a few things you need to take into consideration to create an effective brochure. Here are a few tips.

Designing an Effective Brochure

While the options are limitless when it comes to creating content for your brochure, there are two general types that are appropriate for most businesses and organizations. A call-to-action brochure is one that is usually meant for the general public and may be presented to a wide audience. Informative brochures are usually targeted to a more specific audience.

Crafting your message is the most important aspect of creating an effective brochure. For a call-to-action brochure, keep your information broad in scope. Include things like a brief history of your business or organization. An informative brochure is a place to get more detailed and provide specific information about your business, organization or a specific product or service.

Keep your copy brief and to the point. Use eye-catching images to grab your audience’s attention and evoke emotion.

Brochure Design Printing in Denver

At The Print Connection, brochures are one of our many specialties. From helping you design the perfect brochure to showcase your business, organization, product or service to printing your finalized design using high-quality materials, we do it all! We’re here to help you create effective brochures on just about any budget.

To learn more about our professional brochure services in the Denver area, please contact us today by calling 303-779-1420

Brochure Design

3 Unique Ways to Engage Customers with Print Marketing

3 Unique Ways to Engage Customers with Print Marketing

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Print Marketing

The Internet, social media and mobile technologies have undoubtedly changed the way people interact with advertisements and marketing materials. Engagement has become more important than ever as consumers seek companies that talk to them rather than at them.

Social media undoubtedly provides a fast and easy way for people to engage with businesses, but print marketing does still play a strong role. Printed materials are a powerful element in engagement marketing because simply touching an advertisement improves a consumer’s perceptions of a brand. The simply exchanging of business cards creates personal engagement that can’t be replicated digitally.

Are you using print marketing to engage with your customers? Here are a few unique ways to engage customers with print marketing.

How to Engage Customers with Print Marketing:

  1. Choose unique paper.

    Using unique paper is an easy way to make your materials stand out. Paper doesn’t have to be boring, so why not get creative? From seed paper to waterproof paper to linen paper that feels just like fabric, new technology is constantly transforming paper and bringing about new options for unique marketing materials.

  2. Incorporate texture.

    Our sense of touch has a strong impact on how we experience the world, and using print marketing techniques that engage your customers’ sense of touch impacts how the experience your business. You can add texture to your materials by using textured paper or textured printing technologies. Give your marketing materials a nice feel, and your customers won’t want to put them down.

  3. Add interactive elements.

    Making your print marketing materials interactive adds a touch of fun and ensures that your print piece stays in your customers’ hands. Pop-up features, QR codes and even augmented reality technology can turn your boring materials into something truly unique.

Despite the rise in digital and social media marketing, print marketing is still a cornerstone of any successful business’ advertising strategy. With a little creativity, you can make your printed materials even more engaging and interactive than digital.

At The Print Connection, we love creative printing projects! Contact us today to get started on yours. Call 303-779-1420.

New Year’s Resolutions for Small Business Owners

The New Year is the perfect time to set goals for improving your health, personal finances and family matters. As a small business owner, it’s also an ideal time to resolve to make improvements that will help your business grow during the next 12 months.

While each business is unique and there are countless possible actions you could take to grow your business this year, here are a few suggestions that apply to most small business owners.

New Year’s Resolutions for Small Business Owners

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Whether you’re just opening the doors of your business for the first time in 2017 or you already have a business that just hasn’t quite reached its full potential, these resolutions will make a big difference!

  1. Resolve to leave graphic design to the professionals. Unless you have a degree or significant experience in the graphic design field, taking a do-it-yourself approach to designing your logo, business cards, letterhead, etc. probably isn’t doing you any favors. And a cousin with a basic grasp of how to use Photoshop isn’t much of an upgrade.Hiring a professional graphic designer is an investment that almost always pays for itself. Professionals know how to make your business do more than just look good on paper or online. A good designer knows how to use various elements to convey your message and evoke certain emotions. Whether you’re building your website or working on creating or revamping your brand, marketing materials, etc., working with a professional graphic designer is definitely the way to go.
  2. Build a stronger brand. Think of your brand as the face of your company. It encompasses so much more than just your logo and company colors. Your products and services, the experience customers have when interacting with you or your employees, your website, your website and even how your company interacts on social media are also components of your brand.

    Your brand makes your business memorable, and it helps draw new customers and keep existing customers coming back time and time again. It’s arguably one of your business’s most valuable assets, yet many small business owners fail to give it the attention it deserves. This year, resolve to take a hard look at your brand and find ways to build it and make it stronger.BONUS: Rebranding in 2017? Check out these tips!
  3. Take advantage of tried and true marketing strategies. With an increasing number of people turning to the Internet when they are searching for products and services, it’s easy to forget about good old fashioned print marketing. While it’s crucial to build a strong online presence, print marketing materials still have their place in the digital age.Printed marketing materials, including business cards, banners, signs, postcards, etc., are tangible items that existing and prospective customers can hold in their hands and keep. Direct mailers allow you to connect with people one-on-one, and they’re a great way to share promotions and special offers. Business cards are still one of the most powerful tools for networking, and no business should send out letters that aren’t emblazoned with a company letterhead.

Building your Business in 2017

If you need help building your business in 2017, contact The Print Connection! We offer a full range of Denver graphic design and printing services, and we have experience working in numerous industries. We can held you build a stronger brand and take your small business to the next level this year. Call 303-779-1420 today to get started!

Grow Your Business With QR Codes

If you’re looking for a new way to grow your business in the coming year, adding QR codes to your print marketing materials may be a great way to go. A QR code is a perfect way to grow your business by merging your print marketing campaigns with your online marketing efforts. How exactly can a simple QR code help build your business? Keep reading to find out!

What Are QR Codes?

A QR code, or quick response code, is a matrix bar code capable of holding thousands of characters of information. Though originally used to track parts in vehicle manufacturing, they’ve proven extremely useful for small businesses.

When scanned with an Android, iPhone or another mobile device, the code can link to online content or activate a number of phone functions, including text messages or phone numbers. Because they possess the unique ability to connect people to multimedia content, they’re extremely useful for businesses.

Practical Places to Use QR Codes

QR codes can be used on virtually any printed material. Here are just a few ideas:

When it comes to what to link your QR code to, there’s virtually no limit. Here are some suggestions:

  • Google maps for directions to your business
  • Your website
  • Your social media profile
  • Special offers and coupons
  • Installation instructions for a product
  • A video related to your business, product or service
  • Your phone number
  • Your email address

Generating a QR code is easy, and once you’ve created on, you can use it on all of your print marketing materials. If you’re thinking about updating your marketing materials with QR codes, let The Print Connection help! From generating your code to implementing it on your printed products, we’ll help you grow your business using QR codes. Contact us today to learn more! Call 303-779-1420.

20 Free Holiday Printables

The holiday season is fast approaching, and with all the shopping, parties and planning, it seems like there’s an endless list of things that need to be done. At this time of year, you might not give much thought to the printer sitting on your desk, but it could ease some of your holiday stress by saving you a few trips to the store.

Whether you’re in need of gift tags, cards or even small gift boxes and decorations, your printer can do the job!

As a special thank you for choosing The Print Connection throughout the year, we’ve put together this handy collection of DIY printable templates for your holiday needs. Simply click the “Source” link below each image to visit the page and download your printable.

Of course, we’re always here for your printing needs, and we can help with virtually any project if you’d rather not take the do-it-yourself approach. For your holiday printing needs, contact The Print Connection today!

Gift Tags

Why pay for boring tags and labels when you can print your own for a more unique touch? Check out these tags from Yellow Bliss Road:

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…Or these beauties from Sarah Titus. Check out her easy DIY gift idea too!

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Or these…denver local print shop

Source

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Boxes and Bags

With a printer and some cardstock, you can print and assemble your own boxes and bags for small gifts. Check out these printable boxes:

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Decorations

Deck the halls with these festive decorations you can print at home!

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For the Kids

The holiday season is a great time for crafts and games for the kids. Check out these templates for wishlists for Santa, fun holiday games, kids’ crafts and more.

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Holiday Planning

Planning the perfect holiday season takes a lot of work! Check out these printables to make the process a bit easier.

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From all of us at The Print Connection, we’d like to wish you a safe and happy holiday season. We hope you enjoy these free printables, and if you’re in need of professional printing services, we encourage you to contact us today!

Offset Printing: The Pros and Cons

When you needed a professional print job in the past, offset printing was the obvious choice. However, as digital printing improves and becomes increasingly popular, the decision has become a bit more difficult, especially since many people don’t even know the difference between these two options.

While digital printing is certainly a great choice for some applications, there are other situations in which offset printing is definitely the best way to go. Should you opt for offset printing? Here are a few pros and cons to help you decide.

Pros and Cons of Offset Printing

Offset printing is the most common method for high-volume commercial printing. The process is similar to the process of creating photographs from negatives. During the offset printing process, the image to be printed is created on a computer then transferred onto plates which are used for printing.

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Pros

Traditional offset printing offers unbeatable quality. Today’s computer-to-plate system delivers incredible accuracy and remarkable quality. With offset printing, you can print on virtually any print material.

When complete control is needed, traditional offset printers offer superior color accuracy using the Pantone Matching System and Pantone inks. The four-color process utilized by digital printers simply can’t compete.

For large projects, offset printing is more cost effective and often faster. Once the initial setup is complete, extra copies can be produced quickly and affordably.

Cons

Offset printing makes personalization more difficult. If you’re working on a project that requires a lot of customization, digital printing is more likely to provide the flexibility you need.

For low-quantity print jobs, offset printing is costly and time-consuming. It takes a considerable amount of time to create a plate and set up an offset printer. If you only need a few copies, the time spent on initial setup wil make offset printing more expensive than digital printing.

Offset Printing in Denver

When deciding on a commercial printing process, consider your needs. For large jobs of the highest-quality, offset printing is your best and most economical choice. For smaller runs, however, digital printing may be the better choice, unless you need the level of quality you can only get from an offset printer.

At The Print Connection, we can help you decide on the printing process that best suits the needs of your unique project. To learn more or get started with your offset printing project in Denver, contact us today! Call 303-779-1420.

Door Hanger Advertising

Denver Printing Company In today’s economy, effective advertising and marketing are a must. The days of customers finding businesses and service providers by simply checking the Yellow Pages are long gone. Today, everyone is bombarded with advertisements for everything from cars to carry out, and if you aren’t spreading your message the right way, you’re likely to get lost in the shuffle.

 

Online marketing has exploded over the last several years. Despite more consumers turning to the Internet to find the products and services they need, there’s still a huge advantage to making print marketing an integral part of your advertising strategy. Depending on your industry, door hanger advertising may be an excellent way to reach out to your target audience directly and set yourself apart from your competitors.

Industries that Benefit from Door Hanger Advertising

Door hangers are great for businesses in several industries, but here are just a few that benefit the most from this under-utilized marketing tools:

  • Door hangers are perfect for landscapers looking to gain customers in a particular area. Showcase the services you offer, and consider adding a coupon or frequent buyer card to encourage homeowners to use your business.
  • Babysitters/Pet Sitters. Whether you take care of kids or furbabies, a door hanger is an excellent way to let your neighbors know you’re available. Custom door hangers are affordable, making them ideal for sitters who often have limited budgets.
  • House Cleaners. If you have a house cleaning service, use door hangers to let homeowners know you’re available to take care of your housework. Mention your rates and services, and consider offering some type of reward program to keep new customers coming back.
  • Use door hangers to showcase specials and top-selling menu items. They’re also a great way to let people know about grand openings and other special events. Include a discount for diners who bring in their door hanger when visiting your restaurant.
  • Whether you’re a roofer, a plumber, an electrician or any other type of contractor, a door hanger is a good way to let your neighbors know about your business and the services you provide.

Benefits of Door Hangers

Few things are more eye-catching than an advertisement on your front door. Door hangers are prominently displayed and hard to miss. They’re also a unique means for delivering marketing messages. Unlike individually addressed home mailers, door hangers capture the attention of the entire household. In a way, they act like a poster or banner but with a more targeted audience.

Compared to other print marketing materials, door hangers are extremely economical. They’re easy to produce, and at The Print Connection, we’re here to help you design and print effective door hangers for your next marketing campaign. Give our design and marketing experts a call today to get started!

Corporate Christmas Cards: Make a BIG Impression

How to Make a Big Impression with Creative Corporate Christmas Cards

The holiday season is fast approaching, and there’s no better time of the year to connect with your customers. With the right holiday card, you can set your business apart from the competition and create an impression that will last the entire year.

While digital cards have become increasingly popular in recent years, there’s still a lot to be said for opening your mailbox and finding a physical card. Instead of sending out a generic card, why not design a unique, personalized Christmas card to send out to your customers?

Here are a few tips for creating unique corporate Christmas cards for your business.

Designing Creative Holiday Cards for Business

Anyone can go to the store, pick up a box of cards, and mail them out to customers, but where’s the personal touch? Sure, adding a handwritten note is great, but if you really want to stand out this holiday season, you need a card that’s uniquely your own. Fortunately, with a little creativity, designing a unique holiday card is easier than you may think.

  • Make it personal. Personal touches are often perceived as the difference between junk mail and real correspondence. At the very least, you need to address your recipient by name and have your business and logo printed on your card. Time permitting, a handwritten note is an excellent addition as well.

    Check out the subtle use of logo in these cards designed by Jen Quinn for audioEngine:

    Denver Card Printing

    Want to make your cards even more personal? Add a photo! Photo cards are popular among families, but they’re also great for adding that personal touch to corporate holiday cards. Whether you opt for a traditional posed holiday photo or something with a bit more personality, photos help customers form stronger connections with businesses.

  • Think about what makes your business unique. The best card is one that relates to your business. If you’re a hair stylist, for example, you may want to design a card around the idea of “trimming” the tree while restaurant owners may want to go with an “Eat, Drink and Be Merry” theme for their Christmas These cards by Eliza Woo featuring tools and construction equipment in the shape of a tree would be perfect for contractors and builders.

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  • Reflect your brand. Do you have a strong brand that makes use of certain colors, logos and/or designs? If so, design your card around those elements. A card featuring your logo or a color scheme that’s uniquely your own is instantly identifiable and makes a strong impression.
  • Make it interactive. Holiday cards don’t have to be limited to a folded piece of cardstock with a message and image on the front and a message inside. Add interactive elements like pop-ups or even a dot-to-dot that needs to be completed to reveal the image. The longer the recipient spends interacting with your card, the more likely they are to remember it! You could even design a card that could be folded up and used as an origami ornament, like these from designer Ying Chang.

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These DIY cards from manolab are another example of an interactive holiday card. This card would be perfect for a craft or knitting store.

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  • Use premium materials. The holiday season isn’t the time to skimp on quality. If you want to make a great impression, have your cards printed on quality stock that looks great and will feel nice in your recipient’s hands.
  • Play with dimension. Why send a flat card like everyone else when you can send a card that folds into a unique three-dimensional decoration? Add your company’s logo to the back, and cards like these 3D Christmas trees by NSG – will serve as a reminder of your business throughout the holiday season!
  • Work with a professional graphic designer. Whether you have no idea where to begin on your Christmas card design or you have a rough idea that needs some help, working with a professional graphic designer is the best way to ensure an amazing finished product. At The Print Connection, our graphic designers are here to help you design the perfect corporate holiday cards for your business.

 

This year, let us help you design business Christmas cards that will make a huge impression. The winter holidays are fast approaching, and time is running out to finalize your holiday marketing plans. Call 303-779-1420 to get started!

The Importance of Branding

The Importance of Branding

Your brand is so much more than just your logo. From your website to the way you answer the phone and how your employees interact with customers, your brand is the way your customer perceives you. Unfortunately, many small businesses neglect to give brand development the attention it deserves.

Strong branding enhances every aspect of your business!

Strong branding enhances every aspect of your business!

Your brand is a crucial component of your marketing strategy, and a strong brand is invaluable. There are just examples of the importance of branding.

Why Branding Is Important

A good brand is easily recognizable, helps form an emotional connection and creates user loyalty. It should impact your business in several positive ways and help you encourage how people perceive your company. A good brand also…

  • Improves recognition. While not the only aspect of your brand, your logo is one of the major components. Your logo is the “face” of your company, and it needs to be simple enough to be memorable but powerful enough to form a strong impression.
  • Supports advertising. Your advertising medium(s) and targeted demographics are all a part of your brand. A strong brand provides focus without preventing you from expanding. It also makes your advertising efforts recognizable as your own.
  • Creates trust. Appearing professional builds trust and credibility among consumers. People are more likely to purchase from or hire a company that seems polished and well managed. A strong brand makes your business appear more legitimate.
  • Generates new customers. Branding makes it possible for your business to earn customers through referrals. When you have a strong, memorable brand, your current customers can share it with potential leads.

Strengthening Your Brand with the Right Marketing Materials

The right marketing materials are a huge part of strengthening and promoting your

brand. From custom stationary, cards and signs to vinyl decals, there are countless ways to brand your business, and if you aren’t taking advantage of them, you’re missing out.

At The Print Connection, we understand the importance of branding, and we’re here to help you strengthen your brand. We offer high-quality print services in Denver and the surrounding areas, and we can help you with the materials you need for your branding, marketing and advertising efforts. To learn more, contact us today by calling 303-779-1420.

Fall Marketing Ideas

The kids are back in school, the days are getting shorter, and the pumpkin spice lattes are flowing. Fall is officially upon us, and for business owners, there are plenty of marketing opportunities. Even if you missed the opportunity to take advantage of back-to-school and end-of-summer advertising, there’s no need to fear! Check out these fall marketing ideas to power up your business this season.

Fall Marketing Ideas to Power Up Your Business

  1. Plan for the major holidays. Halloween and Thanksgiving are the heavy hitters of the fall season, and there are plenty of ways to promote for these For Halloween, consider offering “frightfully good” deals or hosting a “monstrous sale.” Thanksgiving is the perfect time to send out custom postcards or cards showing your gratitude for your customers.
  2. Don’t forget the smaller holidays. Boss’s Day, Grandparents Day, Sweetest Day, Veteran’s Day all take place in the fall, and they’re great for quick, one-day promotions.
  3. Focus on the love of fall. Americans love Take advantage of that by sprucing up your business for the season. Pinterest is a great source of ideas for decorations and other ways to give your business that fall feeling.
  4. Offer great deals. Fall is the time when consumers first turn their thoughts to holiday shopping, and they’ll be keeping their eyes open for great deals – especially after Thanksgiving. Many customers won’t make their move until they spot a good deal. Provide your customers with a bounty of good deals to encourage them to start their shopping with you. Fall is also a great time for businesses in the home services industry to offer great deals. Remind your customers that now is the last time to get work done before winter.

Whether you’re a restaurant planning on offering a special fall-themed menu, a retailer with some great deals lined up for the season or a contractor trying to encourage customers to get work done before winter, The Print Connection can help. From custom postcards to banners, flyers and more, we do it all! Contact us today to get started on your fall marketing campaigns!