The Importance of Branding

The Importance of Branding

Your brand is so much more than just your logo. From your website to the way you answer the phone and how your employees interact with customers, your brand is the way your customer perceives you. Unfortunately, many small businesses neglect to give brand development the attention it deserves.

Strong branding enhances every aspect of your business!

Strong branding enhances every aspect of your business!

Your brand is a crucial component of your marketing strategy, and a strong brand is invaluable. There are just examples of the importance of branding.

Why Branding Is Important

A good brand is easily recognizable, helps form an emotional connection and creates user loyalty. It should impact your business in several positive ways and help you encourage how people perceive your company. A good brand also…

  • Improves recognition. While not the only aspect of your brand, your logo is one of the major components. Your logo is the “face” of your company, and it needs to be simple enough to be memorable but powerful enough to form a strong impression.
  • Supports advertising. Your advertising medium(s) and targeted demographics are all a part of your brand. A strong brand provides focus without preventing you from expanding. It also makes your advertising efforts recognizable as your own.
  • Creates trust. Appearing professional builds trust and credibility among consumers. People are more likely to purchase from or hire a company that seems polished and well managed. A strong brand makes your business appear more legitimate.
  • Generates new customers. Branding makes it possible for your business to earn customers through referrals. When you have a strong, memorable brand, your current customers can share it with potential leads.

Strengthening Your Brand with the Right Marketing Materials

The right marketing materials are a huge part of strengthening and promoting your

brand. From custom stationary, cards and signs to vinyl decals, there are countless ways to brand your business, and if you aren’t taking advantage of them, you’re missing out.

At The Print Connection, we understand the importance of branding, and we’re here to help you strengthen your brand. We offer high-quality print services in Denver and the surrounding areas, and we can help you with the materials you need for your branding, marketing and advertising efforts. To learn more, contact us today by calling 303-779-1420.

Fall Marketing Ideas

The kids are back in school, the days are getting shorter, and the pumpkin spice lattes are flowing. Fall is officially upon us, and for business owners, there are plenty of marketing opportunities. Even if you missed the opportunity to take advantage of back-to-school and end-of-summer advertising, there’s no need to fear! Check out these fall marketing ideas to power up your business this season.

Fall Marketing Ideas to Power Up Your Business

  1. Plan for the major holidays. Halloween and Thanksgiving are the heavy hitters of the fall season, and there are plenty of ways to promote for these For Halloween, consider offering “frightfully good” deals or hosting a “monstrous sale.” Thanksgiving is the perfect time to send out custom postcards or cards showing your gratitude for your customers.
  2. Don’t forget the smaller holidays. Boss’s Day, Grandparents Day, Sweetest Day, Veteran’s Day all take place in the fall, and they’re great for quick, one-day promotions.
  3. Focus on the love of fall. Americans love Take advantage of that by sprucing up your business for the season. Pinterest is a great source of ideas for decorations and other ways to give your business that fall feeling.
  4. Offer great deals. Fall is the time when consumers first turn their thoughts to holiday shopping, and they’ll be keeping their eyes open for great deals – especially after Thanksgiving. Many customers won’t make their move until they spot a good deal. Provide your customers with a bounty of good deals to encourage them to start their shopping with you. Fall is also a great time for businesses in the home services industry to offer great deals. Remind your customers that now is the last time to get work done before winter.

Whether you’re a restaurant planning on offering a special fall-themed menu, a retailer with some great deals lined up for the season or a contractor trying to encourage customers to get work done before winter, The Print Connection can help. From custom postcards to banners, flyers and more, we do it all! Contact us today to get started on your fall marketing campaigns!

Holiday Marketing – How Soon is Too Soon?

holiday marketing tips Summer may not have even officially ended yet, but many stores are already starting to put out their holiday merchandise. As a business owner, you want to take full advantage of the holiday season, and you might already be thinking about your marketing plans.

According to Experian, 69% of marketers begin planning their holiday marketing campaigns by August. Many even start in June!

As visions of sugar plums and Black Friday sales and other holiday promotions dance in your head, you’re probably wondering: “How early is too early to kick off a holiday marketing campaign?”

When to Start Your Holiday Marketing

The winter holidays are the number one consumer spending season and account for hundreds of billions in sales each year. The competition for holiday business is fierce, and though some consumers are put off by Christmas marketing while they’re still enjoying their pumpkin spice lattes, it’s really never too early to at least be thinking about the holidays.

More than 40% of Americans plan to start their holiday shopping before Halloween, so if you’re waiting until Thanksgiving to get your marketing materials out there, you’re missing out.

Getting a Jump Start on Holiday Marketing

Early marketing for the holiday season doesn’t have to be over the top. Subtle home mailers are a great way to remind your customers that the winter holidays are just around the corner. It’s also never too early to start offering pre-holiday sales and deals to entice your customers to start their shopping early.

In the home service business? The holiday season isn’t the best time of year for you. Start your holiday marketing as early as possible to encourage your customers to hire you now to tackle projects before the hustle and bustle of the season is in full swing.

Whether you need some custom mailers, holiday banners or any other materials to showcase your holiday promotions, we can help! To make the most out of the most wonderful time of the year with professionally printed holiday marketing materials, contact The Print Connection today!

5 Reasons To Support Small Business

denver printersWith the Internet, there’s virtually no limit to the choices you have when you need printed materials. There are countless online businesses offering print services, and the convenience may make you wonder why anyone would even consider taking a trip to a local brick and mortar store to order the products they need.

Supporting a local business in your community has a lot more benefits than you may realize. Keep reading to find out more!

Benefits of Purchasing Printed Materials from a Local Small Business

  1. Keeping Money in the Local Economy. When you choose to shop at a local small business rather than going online or ordering from a big box store, more of your money will stay in the local economy.
  2. Local Character. We live in an increasingly homogenized world. By purchasing from a small business, you have an opportunity to buy products that are actually unique and stand out from the crowd.
  3. Professional Assistance. When you order print marketing materials and other printed goods from an online retailer, you likely aren’t getting any personal touches. Working with a local printer, on the other hand, means having a professional by your side throughout the entire process.
  4. The Best Quality. Online retailers often lure customers in with promises of deep discounts and even “free” products. What they don’t mention is how greatly the quality suffers. When you visit your local print shop, you’ll actually have an opportunity to see and feel a sample of the product you’re purchasing, and you can choose the quality that is best suited to your business and needs.
  5. Supporting Fellow Entrepreneurs. If you’re a business owner in need of print marketing materials, shopping from a local printer rather than going online means supporting a fellow entrepreneur.

Print Shop in Englewood

The Print Connection is a locally owned print shop in Englewood offering a full range of digital and offset print services. Contact us today to learn more about us or to get started on your next project!

Start Direct Mail Marketing with Your Local Print Shop!

It might be time to get in touch with your local print shop in Denver! Sending an email may be fast and free (unless you’re using a paid newsletter service), but doing so lacks many of the perks of going with tried-and-tried direct mail marketing. Whether you’re trying to reach new customers or let existing companies know about a new product, promotion or special event, direct mail should be a major part of your marketing strategy – yes, even in the digital age!

5 Reasons to Use Direct Mail Marketing

  1. Increased Web Traffic. Yep, you read that right. Direct mail marketing increases your web traffic. It may be hard to believe, but a recent study found that more than 60% of recipients of direct mail marketing materials were influenced to visit the company’s website.
  2. More Online Sales. More people visiting your website means more sales. A study conducted by the US Postal Service found that people who received home mailers purchased 28% more items and spent 28% more money than those who are not direct mail recipients. Websites backed by direct mail marketing also show an increased revenue of, on average, 163%.
  3. Direct Mail Forms a Connection. Direct home mailers are interactive, and when consumers handle a piece of physical mail, they’re more likely to connect with the brand. Sending out home mailers is also an excellent opportunity to make an amazing impression.
  4. Direct Mail Sticks Around Longer. If you’re like many people, you probably have a stack of mail items somewhere in your home or office. Physical mail hangs around on coffee tables, counters and desks for days – sometimes even week. Emails, however, quickly end up deleted or buried in the inbox.
  5. There’s Less Competition. As more and more businesses turn their focus to online marketing and digital offers, your direct mail is less likely to get lost in the shuffle.

Get Your Direct Mail Marketing Campaign Going

When you need a print shop in Denver for direct mail marketing materials, look no further than The Print Connection. Whether you need postcards, flyers or other materials, you can count on us for top quality printing services. To learn more, give us a call now at 303-779-1420.

Top 3 Postcard Marketing Mistakes

With the rise of digital marketing, it’s easy to forget about one of the most tried and true marketing techniques – postcards. Postcards are the most affordable forms of direct mail marketing, and they provide an excellent return on investment.

Postcard marketing is a great way to…

  • Generate leads
  • Keep in touch with your existing customers
  • Promote coupons and special offers
  • Introduce new services and products
  • Drive traffic to your website

…and much more. Unlike letters that are often thrown in the trash without being read, virtually 100 percent of postcards are read at some point, and they usually generate a high response rate.

Considering the versatility and affordability of postcard marketing, it should come as no surprise that many businesses use them as in integral part of their marketing strategy.

If you’re thinking about harnessing the power of postcard marketing for your business, there are a few common mistakes that you need to avoid to ensure a successful campaign.

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Example of a mailer postcard design for a photography company in Denver

Postcard Marketing Mistakes to Avoid

Mistake #1: Not Targeting the Right Audience

How much success do you think a barbecue restaurant would have if they sent out postcards to the mailing list of a vegetarian magazine? Probably not much. No matter what industry you’re in, it’s crucial to send your print marketing materials to the right people.

Mistake #2: Failing to Include a Personal Message

Postcards with a short personal message – or even just the recipient’s name – are received more positively than generic mailings or those addressed to “Resident.” Your postcards need to look professional, but they’re much more likely to get a response if you add a personal touch.

Mistake #3: Spending Too Much on Printing

One of the primary benefits of postcard marketing is affordability. Obviously it’s important to have your postcards professionally printed to ensure quality, but there’s no reason to spend a fortune. Cut your costs by working with a professional postcard printer that offers competitive pricing on high-quality postcard printing services, such as The Print Connection.

Pro Tip: make sure you are using the right color scheme for your postcard design!

To learn more about how you can use postcards to boost your business or to get started on your next print marketing project, contact The Print Connection today for affordable professional postcard printing in Denver. Call 303-779-1420.

Offset Printing: Better Than Digital Printing?

If you’re not sure whether you should choose offset or digital printing for your next printing project, you certainly aren’t alone. Many individuals and business owners wonder whether offset printing is better than digital printing, and the answer isn’t always easy.

The answer actually varies depending upon the nature of your project and your expected outcome.

Offset Printing vs. Digital Printing

Offset printing has been used for everything from newspapers to postcards and everything in between for more than 100 years. During the offset printing profess, ink is transferred to a rubber sheet which is then rolled onto paper or another surface.

Digital printing, on the other hand, doesn’t utilize plates. Offset printing requires an upfront investment to cover the cost of creating the plate and setting up the press. No setup is involved with digital printing, so there usually isn’t an upfront fee.

denver printing company

Offset printer

Cost Differences

While digital printing generally costs less in the beginning, offset printing may be more cost effective for larger runs. Offset printing is the faster option of the two, and the more copies you print, the less the cost per piece. The cost of digital printing, however, is static.

For projects where you’re printing less than 500 to 1,000 pieces, digital printing is often the cheaper option, but offset printing is usually the best choice when you’re printing in larger quantities.


To the untrained eye, it can be difficult to even detect a difference between a piece that has was printed digitally or by an offset printing press. The quality of digital printing continues to improve, and in most cases, the difference between digital and offset printing is negligible.

At The Print Connection, we proudly offer both digital and offset printing, and we would be more than happy to meet with you to discuss your needs for your next project. To learn more about the differences between digital and offset printing, give us a call today.

Freshen Up Your Print Marketing Campaign This Summer

Summertime is a special time of year. For some businesses – like roofing contractors – it’s the busiest season while other businesses – like retailers – may struggle to make it to another season when sales pick up. Whether your company falls into the former category or the latter, one thing is for sure: a good print marketing campaign is crucial.

So how can you change up your marketing materials to boost your sales this summer?

denver printing company

Creating Your Summer Marketing Campaign

Give Your Print Marketing Materials a Summery Feel

If you already have a marketing campaign that’s getting results, just give it a summery makeover. From summer-centric colors and graphics to special promotions designed to draw in summer customers, there are several easy things you can do to make your year-round campaigns feel a bit more like summer.

Advertise Summer-Only Products and Specials

Certain products and services are best during the summer. If you own a restaurant, for example, now is the perfect time to advertise an ice cream dessert that will only be available until the end of the season. Offering special products and services for just a few months encourages people to buy now and gives them something to look forward to in coming years.

Take Advantage of Special Events

Summer is the perfect time for just about any type of event. Whether you choose to host an event yourself or you set up to market your business at an event in your community, things like vendor shows, festivals and even concerts can be great for gaining exposure.

Summer Marketing Campaigns from Your Denver Printer

When you need a Denver printer for your summer print marketing materials, look no further than The Print Connection. We offer a full range of graphic design and printing services to help you create affordable and effective materials. To learn more, give us a call now at  303-779-1420.

3 Tips on Using Print Marketing at Events

The long sunny days of summer are upon us, and for many communities, that means that the season of outdoor festivals, fairs and other events is officially underway. For small businesses, these events are the perfect advertising and marketing opportunity.

Whether you’re setting up a booth or renting a small table, knowing how to use your space to your advantage is crucial. Setting up at a local event can be pricey, but if you prepare properly, it can be a great way to pick up some new customers and prospects.

Not sure where to start?

Here are a few helpful tips for marketing your business at events.

How to Market Your Business at Summer Event

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Choose the Right Event

From vendor fairs to chili cook-offs, car shows, races and countless other events, you’ll probably have several options to choose from. Consider your industry, and choose an event where your target demographic will be in attendance. It wouldn’t make much sent to try to market a flower shop at a car show, and you probably wouldn’t have much luck selling car parts at a bridal show!

It’s also wise to choose an event that has a proven track record. First-time events don’t always draw the anticipated crowed. To ensure your investment is maximized, choose an event that has been running for several years and has strong attendance each year.

Be Prepared

A successful event requires a lot of planning. Signing up may be as simple as signing a contract and sending in a deposit for your space, but really getting the most out of your investment takes a lot of effort. If you plan on using the event as an opportunity to gather leads, make sure you have plenty of literature and samples to hand out. If you’re selling products, make sure you have enough stock and the ability to take various types of payment, including credit cards.

Invest in the Right Marketing Materials

Your marketing materials can make or break any event. Simply being present isn’t enough. For starters, you need something like an eye-catching custom banner to draw people to your booth or table. You’ll also want to make sure you have plenty of business cards, literature and other print marketing materials to share with customers and prospects and to enforce your brand.

Marketing Materials for Events in Denver

Do you need a Denver Printer that’s quick, low cost and reliable? If so, let The Print Connection help. We specialize in all types of print marketing materials, ranging from small business cards to banners for events and much more. For help with the marketing materials you need for a successful event, contact us today by calling 303-779-1420.

Bookbinding: a Step-By-Step Guide

Bookbinding is a process in which new books can be created and old books can receive new life. Whether you are looking to just have a few pages of a document bound together or you’re thinking about turning a manuscript into a bound novel, a Denver bookbinding company can help you turn your vision into a reality.

Bookbinding Denver

Make sure you know all the steps before starting a bookbinding project!

Though the process for binding training manuals and many other materials is much simpler, we thought it would be interesting to share a basic step-by-step guide to the process of binding a high quality book.

How Books Are Bound

Step 1: Page Preparation

First, the pages need to be prepared to be bound. If they are already in a book, existing covers need to be removed, and torn pages are mended. If there are staples, they are removed. If a new book is being bound, the pages are trimmed so they are all the same size and properly aligned.

Step 2: Putting the Pages Together

The pages are often assembled and sewn together by hand. The person doing the sewing begins at one end of a section and sews along the center fold. The next section is added at the other end, and each section is secured to the previous one.

Another technique used for putting pages together is called oversewing. This process is used to stitch together books that are printed on single sheets.

Step 3: Adding End Papers

End papers are the extra sheets placed between the cover and the first and last sections of a book. These sheets may be sewn or glued in a book, and eventually, one is glued to the cover. Once the end papers are in place, the spine of the book is glue.

Step 4: Edge Trimming

Once the spine has been glued, the top, bottom and opening edges of the book are trimmed to ensure uniformity. Only a minimal amount is trimmed off.

Step 5: Rounding

To distribute any build-up caused by sewing and to counteract a concave curve when the book is opened, a rounding machine is used to round the book’s spine.

Step 6: Backing

A backing machine is used to shape the spine so that it is wider than the hinges of the book. This locks the book into the cover and prevents the book’s eventual tendency to curve in the opposite direction.

Step 7: Adding Headbands

Headbands are glued to the bottom and top of the spine. This gives the spine edge a more finished look. Though typically purchased in rolls, headbands are sometimes individually woven or braided by hand.

Step 8: Mull

A strong cloth known as the mull is glued to the spine for extra strength and to soak up glue. The flaps of the mull extend over onto the front and back of the book, and they are glued to the cover and end paper.

Step 9: Cutting the Material

Two book boards are cur slightly larger than the size of the book. To prevent the cover from warping, the grain of the book boar needs to run vertically. During this step, a spine board that bends to match the curvature of the spine is also cute.

Step 10: Case Making

The process in which the book board is glued to a cloth material to make a book cover is known as case making. The cloth needs to be folded and securely sealed before the cover goes through the case making press.

Step 11: Goldstamping

No high-end book is completely finished until the author, title and any other decals are lines are stamped on the cover. This can be done with individual brass or lead letters in a gold-stamping machine or with a computerized goldstamping machine.

Step 12: Pasting and Pressing

Pasting and pressing are the final steps in the bookbinding process. The outside endpapers are glued to the cover, sealed by a press and placed between boards to dry overnight.

Denver Bookbinding

As you can see, the process of binding a book can be quite involved. Whether you’re interested in a high-end project such as the one outlined above or you’re in need of some help with a simpler Denver bookbinding project, The Print Connection is up for the challenge! To learn more, give us a call today at 303-779-1420.