Start Direct Mail Marketing with Your Local Print Shop!

It might be time to get in touch with your local print shop in Denver! Sending an email may be fast and free (unless you’re using a paid newsletter service), but doing so lacks many of the perks of going with tried-and-tried direct mail marketing. Whether you’re trying to reach new customers or let existing companies know about a new product, promotion or special event, direct mail should be a major part of your marketing strategy – yes, even in the digital age!

5 Reasons to Use Direct Mail Marketing

  1. Increased Web Traffic. Yep, you read that right. Direct mail marketing increases your web traffic. It may be hard to believe, but a recent study found that more than 60% of recipients of direct mail marketing materials were influenced to visit the company’s website.
  2. More Online Sales. More people visiting your website means more sales. A study conducted by the US Postal Service found that people who received home mailers purchased 28% more items and spent 28% more money than those who are not direct mail recipients. Websites backed by direct mail marketing also show an increased revenue of, on average, 163%.
  3. Direct Mail Forms a Connection. Direct home mailers are interactive, and when consumers handle a piece of physical mail, they’re more likely to connect with the brand. Sending out home mailers is also an excellent opportunity to make an amazing impression.
  4. Direct Mail Sticks Around Longer. If you’re like many people, you probably have a stack of mail items somewhere in your home or office. Physical mail hangs around on coffee tables, counters and desks for days – sometimes even week. Emails, however, quickly end up deleted or buried in the inbox.
  5. There’s Less Competition. As more and more businesses turn their focus to online marketing and digital offers, your direct mail is less likely to get lost in the shuffle.

Get Your Direct Mail Marketing Campaign Going

When you need a print shop in Denver for direct mail marketing materials, look no further than The Print Connection. Whether you need postcards, flyers or other materials, you can count on us for top quality printing services. To learn more, give us a call now at 303-779-1420.

Top 3 Postcard Marketing Mistakes

With the rise of digital marketing, it’s easy to forget about one of the most tried and true marketing techniques – postcards. Postcards are the most affordable forms of direct mail marketing, and they provide an excellent return on investment.

Postcard marketing is a great way to…

  • Generate leads
  • Keep in touch with your existing customers
  • Promote coupons and special offers
  • Introduce new services and products
  • Drive traffic to your website

…and much more. Unlike letters that are often thrown in the trash without being read, virtually 100 percent of postcards are read at some point, and they usually generate a high response rate.

Considering the versatility and affordability of postcard marketing, it should come as no surprise that many businesses use them as in integral part of their marketing strategy.

If you’re thinking about harnessing the power of postcard marketing for your business, there are a few common mistakes that you need to avoid to ensure a successful campaign.

postcard printing denver

Example of a mailer postcard design for a photography company in Denver

Postcard Marketing Mistakes to Avoid

Mistake #1: Not Targeting the Right Audience

How much success do you think a barbecue restaurant would have if they sent out postcards to the mailing list of a vegetarian magazine? Probably not much. No matter what industry you’re in, it’s crucial to send your print marketing materials to the right people.

Mistake #2: Failing to Include a Personal Message

Postcards with a short personal message – or even just the recipient’s name – are received more positively than generic mailings or those addressed to “Resident.” Your postcards need to look professional, but they’re much more likely to get a response if you add a personal touch.

Mistake #3: Spending Too Much on Printing

One of the primary benefits of postcard marketing is affordability. Obviously it’s important to have your postcards professionally printed to ensure quality, but there’s no reason to spend a fortune. Cut your costs by working with a professional postcard printer that offers competitive pricing on high-quality postcard printing services, such as The Print Connection.

Pro Tip: make sure you are using the right color scheme for your postcard design!

To learn more about how you can use postcards to boost your business or to get started on your next print marketing project, contact The Print Connection today for affordable professional postcard printing in Denver. Call 303-779-1420.

Offset Printing: Better Than Digital Printing?

If you’re not sure whether you should choose offset or digital printing for your next printing project, you certainly aren’t alone. Many individuals and business owners wonder whether offset printing is better than digital printing, and the answer isn’t always easy.

The answer actually varies depending upon the nature of your project and your expected outcome.

Offset Printing vs. Digital Printing

Offset printing has been used for everything from newspapers to postcards and everything in between for more than 100 years. During the offset printing profess, ink is transferred to a rubber sheet which is then rolled onto paper or another surface.

Digital printing, on the other hand, doesn’t utilize plates. Offset printing requires an upfront investment to cover the cost of creating the plate and setting up the press. No setup is involved with digital printing, so there usually isn’t an upfront fee.

denver printing company

Offset printer

Cost Differences

While digital printing generally costs less in the beginning, offset printing may be more cost effective for larger runs. Offset printing is the faster option of the two, and the more copies you print, the less the cost per piece. The cost of digital printing, however, is static.

For projects where you’re printing less than 500 to 1,000 pieces, digital printing is often the cheaper option, but offset printing is usually the best choice when you’re printing in larger quantities.

Quality

To the untrained eye, it can be difficult to even detect a difference between a piece that has was printed digitally or by an offset printing press. The quality of digital printing continues to improve, and in most cases, the difference between digital and offset printing is negligible.

At The Print Connection, we proudly offer both digital and offset printing, and we would be more than happy to meet with you to discuss your needs for your next project. To learn more about the differences between digital and offset printing, give us a call today.

Freshen Up Your Print Marketing Campaign This Summer

Summertime is a special time of year. For some businesses – like roofing contractors – it’s the busiest season while other businesses – like retailers – may struggle to make it to another season when sales pick up. Whether your company falls into the former category or the latter, one thing is for sure: a good print marketing campaign is crucial.

So how can you change up your marketing materials to boost your sales this summer?

denver printing company

Creating Your Summer Marketing Campaign

Give Your Print Marketing Materials a Summery Feel

If you already have a marketing campaign that’s getting results, just give it a summery makeover. From summer-centric colors and graphics to special promotions designed to draw in summer customers, there are several easy things you can do to make your year-round campaigns feel a bit more like summer.

Advertise Summer-Only Products and Specials

Certain products and services are best during the summer. If you own a restaurant, for example, now is the perfect time to advertise an ice cream dessert that will only be available until the end of the season. Offering special products and services for just a few months encourages people to buy now and gives them something to look forward to in coming years.

Take Advantage of Special Events

Summer is the perfect time for just about any type of event. Whether you choose to host an event yourself or you set up to market your business at an event in your community, things like vendor shows, festivals and even concerts can be great for gaining exposure.

Summer Marketing Campaigns from Your Denver Printer

When you need a Denver printer for your summer print marketing materials, look no further than The Print Connection. We offer a full range of graphic design and printing services to help you create affordable and effective materials. To learn more, give us a call now at  303-779-1420.

3 Tips on Using Print Marketing at Events

The long sunny days of summer are upon us, and for many communities, that means that the season of outdoor festivals, fairs and other events is officially underway. For small businesses, these events are the perfect advertising and marketing opportunity.

Whether you’re setting up a booth or renting a small table, knowing how to use your space to your advantage is crucial. Setting up at a local event can be pricey, but if you prepare properly, it can be a great way to pick up some new customers and prospects.

Not sure where to start?

Here are a few helpful tips for marketing your business at events.

How to Market Your Business at Summer Event

print connection local denver printers

Choose the Right Event

From vendor fairs to chili cook-offs, car shows, races and countless other events, you’ll probably have several options to choose from. Consider your industry, and choose an event where your target demographic will be in attendance. It wouldn’t make much sent to try to market a flower shop at a car show, and you probably wouldn’t have much luck selling car parts at a bridal show!

It’s also wise to choose an event that has a proven track record. First-time events don’t always draw the anticipated crowed. To ensure your investment is maximized, choose an event that has been running for several years and has strong attendance each year.

Be Prepared

A successful event requires a lot of planning. Signing up may be as simple as signing a contract and sending in a deposit for your space, but really getting the most out of your investment takes a lot of effort. If you plan on using the event as an opportunity to gather leads, make sure you have plenty of literature and samples to hand out. If you’re selling products, make sure you have enough stock and the ability to take various types of payment, including credit cards.

Invest in the Right Marketing Materials

Your marketing materials can make or break any event. Simply being present isn’t enough. For starters, you need something like an eye-catching custom banner to draw people to your booth or table. You’ll also want to make sure you have plenty of business cards, literature and other print marketing materials to share with customers and prospects and to enforce your brand.

Marketing Materials for Events in Denver

Do you need a Denver Printer that’s quick, low cost and reliable? If so, let The Print Connection help. We specialize in all types of print marketing materials, ranging from small business cards to banners for events and much more. For help with the marketing materials you need for a successful event, contact us today by calling 303-779-1420.

Bookbinding: a Step-By-Step Guide

Bookbinding is a process in which new books can be created and old books can receive new life. Whether you are looking to just have a few pages of a document bound together or you’re thinking about turning a manuscript into a bound novel, a Denver bookbinding company can help you turn your vision into a reality.

Bookbinding Denver

Make sure you know all the steps before starting a bookbinding project!

Though the process for binding training manuals and many other materials is much simpler, we thought it would be interesting to share a basic step-by-step guide to the process of binding a high quality book.

How Books Are Bound

Step 1: Page Preparation

First, the pages need to be prepared to be bound. If they are already in a book, existing covers need to be removed, and torn pages are mended. If there are staples, they are removed. If a new book is being bound, the pages are trimmed so they are all the same size and properly aligned.

Step 2: Putting the Pages Together

The pages are often assembled and sewn together by hand. The person doing the sewing begins at one end of a section and sews along the center fold. The next section is added at the other end, and each section is secured to the previous one.

Another technique used for putting pages together is called oversewing. This process is used to stitch together books that are printed on single sheets.

Step 3: Adding End Papers

End papers are the extra sheets placed between the cover and the first and last sections of a book. These sheets may be sewn or glued in a book, and eventually, one is glued to the cover. Once the end papers are in place, the spine of the book is glue.

Step 4: Edge Trimming

Once the spine has been glued, the top, bottom and opening edges of the book are trimmed to ensure uniformity. Only a minimal amount is trimmed off.

Step 5: Rounding

To distribute any build-up caused by sewing and to counteract a concave curve when the book is opened, a rounding machine is used to round the book’s spine.

Step 6: Backing

A backing machine is used to shape the spine so that it is wider than the hinges of the book. This locks the book into the cover and prevents the book’s eventual tendency to curve in the opposite direction.

Step 7: Adding Headbands

Headbands are glued to the bottom and top of the spine. This gives the spine edge a more finished look. Though typically purchased in rolls, headbands are sometimes individually woven or braided by hand.

Step 8: Mull

A strong cloth known as the mull is glued to the spine for extra strength and to soak up glue. The flaps of the mull extend over onto the front and back of the book, and they are glued to the cover and end paper.

Step 9: Cutting the Material

Two book boards are cur slightly larger than the size of the book. To prevent the cover from warping, the grain of the book boar needs to run vertically. During this step, a spine board that bends to match the curvature of the spine is also cute.

Step 10: Case Making

The process in which the book board is glued to a cloth material to make a book cover is known as case making. The cloth needs to be folded and securely sealed before the cover goes through the case making press.

Step 11: Goldstamping

No high-end book is completely finished until the author, title and any other decals are lines are stamped on the cover. This can be done with individual brass or lead letters in a gold-stamping machine or with a computerized goldstamping machine.

Step 12: Pasting and Pressing

Pasting and pressing are the final steps in the bookbinding process. The outside endpapers are glued to the cover, sealed by a press and placed between boards to dry overnight.

Denver Bookbinding

As you can see, the process of binding a book can be quite involved. Whether you’re interested in a high-end project such as the one outlined above or you’re in need of some help with a simpler Denver bookbinding project, The Print Connection is up for the challenge! To learn more, give us a call today at 303-779-1420.

How To Design & Print a Menu

menu printing denver

Print a visually appealing, profit maximizing menu!

Successful restaurant owners know that designing and printing a menu involves a lot more than choosing the perfect pictures of their signature dishes. Restaurateurs understand just how to craft their menus to maximize profits.

If you’re wondering how to design a menu, you’re in the right place! Check out these tips, and you’ll never look at a menu the same way again.

How to Design a Menu

Make Sure All Menu Items are Visible at Once

If you menu is larger than trifold, it’s probably too big. Menus that span several pages can be overwhelming, and guests may find it difficult to process. When this happens, they could end up ordering something they don’t really want and ultimately be unsatisfied with their dining experience.

Create a Balanced Menu

When designing a menu, balance is extremely important, and a balanced menu is more important than a huge menu that is overflowing with options. As a general rule of thumb, it’s good to offer 10 appetizers, 10 main dishes and six desserts. Be sure to include at least one vegetarian entrée and appetizer.

Understand Where People Look

When you have a two-page menu, most guests will first look just about the center on the right page. Then, they’ll generally look at the first and last options on the list.

You have two choices: You can put your dishes with the highest profit margins in these areas or you can reserve these areas for your best and most delicious meals. If your best dishes and the dishes with the highest profit margins are the same, you’re golden!

Be Smart When Listing Prices

There are a few subtle things you can do to prevent your guests from spending as little as possible. First, leave off the dollar sign. A study conducted by the Culinary Institute of America showed that diners tend to choose cheaper options when there is a dollar sign.

Second, don’t list all the prices in a column. Doing so subconsciously encourages diners to price shop. List prices three spaces from the last letter of the menu description. Don’t use any dots or dashes.

Go Easy on the Capitalization

It’s fine to capitalize the dish name, but you should use lower-case letters for your descriptions. Lower-case slows the reader’s eyes down and prevents them from glossing over the entire menu in just a few seconds.

Maximize Your Dessert Profits

To keep your guests happy, your dessert menu should always include the five C’s: coffee, chocolate, caramel, cheesecake and citrus. Don’t list your desserts on the main menu. When diners see appealing desserts at the beginning of the meal, they’re less likely to purchase an appetizer. Surprise your guests with a separate dessert menu at the end of their meal to maximize your profits for both desserts and appetizers.

Professional Menu Printing in Denver

Still not sure how to design a menu? Let The Print Connection help with your Denver Printing needs!. We can help you with the entire project from design to final completion. For help with your menu and other restaurant marketing materials, call The Print Connection now at 303-779-1420

Color Psychology in Print Marketing

Since the beginning of time, various colors have elicited various emotion responses. From a marketing standpoint, color is a powerful tool that can actually change potential customers’ moods and perceptions. Designers and advertisers are well aware of the power of colors, but using it successfully can be a challenge.denver printing services

Understanding Color Psychology in Print Marketing

In marketing, color is a cue that helps your audience see exactly what you want them to see and feel what you want them to feel. In turn, excellent use of color can help you encourage your audience to do what you want them to do, whether that means purchasing a product, calling you to schedule a service or even just subscribing to your newsletter.

Colors have distinct emotional meanings. Red, for example, represents love and power. It can also have negative associations like danger or anger. Blue, on the other hand, may signify tranquility or masculinity. The emotional impact of various colors can be used as part of a successful marketing campaign.

In short, good use of color can change your entire message. On the flip side, though, choosing poor colors could change the perceived meaning of your materials or even result in even the most amazing call to action being ignored.

It is essential that you choose the right colors when designing marketing materials for print. Unlike digital design, changing the color of paper does not happen with the click of a mouse!

Types of Colors

There are countless colors in a never-ending array of shades, tones and tints. Generally speaking, though, there are certain colors and types of colors that are used most frequently.

Warm, Bright Colors

Warm, bright colors, like red, pink, orange, yellow and beige, are eye-catching and often portray energy or courage. They make objects appear larger and closer. Because they are highly visible, they can be overpowering, especially when used together. They are best used among more subdued colors.

Cold, Bright Colors

Cold, bright colors, including silver, lavender and azure, convey a sense of modernity and professionalism, especially when used harmoniously with gray. These colors are ideal for businesses and commerce websites.

Warm, Dark Colors

Purple, brown and gold are classed as warm, dark colors. They express tradition, relaxation and luxury. These colors work well in elegant designs, and when mixed with cold colors, the can present an impression of modernity. These colors are well-suited to brands involved in craft, finance and consulting.

Cold, Dark Colors

Cold, dark colors, like blue, green, turquoise and violet, convey feelings of quality and stability. They’re commonly used on business websites as accompanying colors.

Neutral Colors

White, grey and black are neutral colors that can be used to create contrast and bring out other colors used in your materials. On their own, they don’t convey any particular message, but when used with other colors, they become powerful complements.

Applying Color to Your Print Marketing Materials

There is no right or wrong color set for print marketing materials. When applying color to your print marketing materials, the most important aspect is considering how the colors
work together and the emotional messages they convey.

The colors you use in your marketing materials are just as important as your content and call of action, but their impact is often overlooked. If you need help coming up with the perfect color scheme for your marketing materials, The Print Connection can help. For all of your Denver printing needs, call 303-779-1420.

Tips For Maximizing Your Print Marketing Budget

As the owner of a small business, your marketing budget may not be as large as you’d like, especially if you’re just starting out. Of course, any small businessperson knows that marketing is essential to the building and growth any business.printing services denver

Though you may not have the massive marketing budget you’d like, there are several
tactics you can employ to maximize your print marketing budget.

How to Maximize Your Print Marketing Budget

Connect with Your Network

Postcards are an extremely and affordable means of connecting with your network. Referrals and word-of-mouth are invaluable to businesses, and sending out personalized postcards is an affordable way to reach out to friends, associates and potential customers.

Hosting an event at your business? Send out a postcard invitation and offer a special discount to anyone who brings a friend.

Postcards are extremely versatile, and their affordability makes them perfect for making a big impact on a small budget.

Share Your Knowledge

One of the most important things a business can do is provide value for its customers. A great way to do this is by printing informative booklets and brochures. Give a bit of knowledge away for free, and your customers will come back to you for information as well as products and services.

Track What Works

When you’re trying to get the most out of a limited marketing budget, it’s important to keep track of what is working and what isn’t. Tracking and analyzing your print marketing campaigns is a crucial step in ensuring that you aren’t wasting money.

There are several ways to track your campaigns. Special coupon codes, toll-free phone numbers and custom landing pages can help you keep an eye on who well your campaigns are performing. Once you start tracking how well your marketing efforts are working, you will have the peace of mind that comes from knowing your limited budget is being well spent.

Print Marketing Materials in Denver

If you’re in need of print marketing materials in Denver, let The Print Connection help. No matter how large or small your marketing budget may be, we can help you make the most of it with high-quality print marketed materials that get results.

To learn more or to get started on your next print marketing campaign, or for any of your Denver Printing needs, give us a call now at 303-779-1420.

Know Before You Print!

For most people, the concept of printing is relatively straightforward. But here at The Print Connection, your Denver Printing Company, we know there is so much more to it than that. Print Services Denver

Here is the short and sweet version of what you should know BEFORE
you send your project to the printer.  Follow these simple steps to save, time, money, and headaches.

  1. Medium: Your medium is the type pf paper or materials you are printing on. Make sure you know exactly what you’re printing on. We always recommend speaking to someone on the phone about your printing project needs. This helps eliminate otherwise hidden issues such as the paper being see-through and your project is double sided, or the stock is flimsier than you expected, or to make the right choice between glossy or matte. Some ink colors change on certain mediums too.
  2. Size: know the exact size of your print project so that you can make your design accordingly. This may seem intuitive, but again things can get tricky. Be sure to ask your printer bleed they recommend. Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be trimmed off. It is imperative you design your project with a certain amount of extra space around the edges so that it can be trimmed off accordingly and not interfere with your design. Bleed is typically ¼-1/8 inch.
  3. Design Specs: Make sure you know the correct ppi (pixels per inch) for your specific project. Usually a Print Project needs to be 300 ppi minimum. In addition, make sure the project is in CMYK color not RGB. You will also need to make sure it’s in the correct format (usually JPEG or PDF)

As you can see, it is so worth it to talk with your printer and ask the right questions  before starting a printing project. For the highest level of personalized service, contact the Print Connection in Denver for all of you Denver Printing Services at 303-779-1420