3 Unique Ways to Engage Customers with Print Marketing
The Internet, social media and mobile technologies have undoubtedly changed the way people interact with advertisements and marketing materials. Engagement has become more important than ever as consumers seek companies that talk to them rather than at them.
Social media undoubtedly provides a fast and easy way for people to engage with businesses, but print marketing does still play a strong role. Printed materials are a powerful element in engagement marketing because simply touching an advertisement improves a consumer’s perceptions of a brand. The simply exchanging of business cards creates personal engagement that can’t be replicated digitally.
Are you using print marketing to engage with your customers? Here are a few unique ways to engage customers with print marketing.
How to Engage Customers with Print Marketing:
Choose unique paper.
Using unique paper is an easy way to make your materials stand out. Paper doesn’t have to be boring, so why not get creative? From seed paper to waterproof paper to linen paper that feels just like fabric, new technology is constantly transforming paper and bringing about new options for unique marketing materials.
Our sense of touch has a strong impact on how we experience the world, and using print marketing techniques that engage your customers’ sense of touch impacts how the experience your business. You can add texture to your materials by using textured paper or textured printing technologies. Give your marketing materials a nice feel, and your customers won’t want to put them down.
Add interactive elements.
Making your print marketing materials interactive adds a touch of fun and ensures that your print piece stays in your customers’ hands. Pop-up features, QR codes and even augmented reality technology can turn your boring materials into something truly unique.
Despite the rise in digital and social media marketing, print marketing is still a cornerstone of any successful business’ advertising strategy. With a little creativity, you can make your printed materials even more engaging and interactive than digital.
At The Print Connection, we love creative printing projects! Contact us today to get started on yours. Call 303-779-1420.