Offset Printing: The Pros and Cons

When you needed a professional print job in the past, offset printing was the obvious choice. However, as digital printing improves and becomes increasingly popular, the decision has become a bit more difficult, especially since many people don’t even know the difference between these two options.

While digital printing is certainly a great choice for some applications, there are other situations in which offset printing is definitely the best way to go. Should you opt for offset printing? Here are a few pros and cons to help you decide.

Pros and Cons of Offset Printing

Offset printing is the most common method for high-volume commercial printing. The process is similar to the process of creating photographs from negatives. During the offset printing process, the image to be printed is created on a computer then transferred onto plates which are used for printing.

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Pros

Traditional offset printing offers unbeatable quality. Today’s computer-to-plate system delivers incredible accuracy and remarkable quality. With offset printing, you can print on virtually any print material.

When complete control is needed, traditional offset printers offer superior color accuracy using the Pantone Matching System and Pantone inks. The four-color process utilized by digital printers simply can’t compete.

For large projects, offset printing is more cost effective and often faster. Once the initial setup is complete, extra copies can be produced quickly and affordably.

Cons

Offset printing makes personalization more difficult. If you’re working on a project that requires a lot of customization, digital printing is more likely to provide the flexibility you need.

For low-quantity print jobs, offset printing is costly and time-consuming. It takes a considerable amount of time to create a plate and set up an offset printer. If you only need a few copies, the time spent on initial setup wil make offset printing more expensive than digital printing.

Offset Printing in Denver

When deciding on a commercial printing process, consider your needs. For large jobs of the highest-quality, offset printing is your best and most economical choice. For smaller runs, however, digital printing may be the better choice, unless you need the level of quality you can only get from an offset printer.

At The Print Connection, we can help you decide on the printing process that best suits the needs of your unique project. To learn more or get started with your offset printing project in Denver, contact us today! Call 303-779-1420.

Door Hanger Advertising

Denver Printing Company In today’s economy, effective advertising and marketing are a must. The days of customers finding businesses and service providers by simply checking the Yellow Pages are long gone. Today, everyone is bombarded with advertisements for everything from cars to carry out, and if you aren’t spreading your message the right way, you’re likely to get lost in the shuffle.

 

Online marketing has exploded over the last several years. Despite more consumers turning to the Internet to find the products and services they need, there’s still a huge advantage to making print marketing an integral part of your advertising strategy. Depending on your industry, door hanger advertising may be an excellent way to reach out to your target audience directly and set yourself apart from your competitors.

Industries that Benefit from Door Hanger Advertising

Door hangers are great for businesses in several industries, but here are just a few that benefit the most from this under-utilized marketing tools:

  • Door hangers are perfect for landscapers looking to gain customers in a particular area. Showcase the services you offer, and consider adding a coupon or frequent buyer card to encourage homeowners to use your business.
  • Babysitters/Pet Sitters. Whether you take care of kids or furbabies, a door hanger is an excellent way to let your neighbors know you’re available. Custom door hangers are affordable, making them ideal for sitters who often have limited budgets.
  • House Cleaners. If you have a house cleaning service, use door hangers to let homeowners know you’re available to take care of your housework. Mention your rates and services, and consider offering some type of reward program to keep new customers coming back.
  • Use door hangers to showcase specials and top-selling menu items. They’re also a great way to let people know about grand openings and other special events. Include a discount for diners who bring in their door hanger when visiting your restaurant.
  • Whether you’re a roofer, a plumber, an electrician or any other type of contractor, a door hanger is a good way to let your neighbors know about your business and the services you provide.

Benefits of Door Hangers

Few things are more eye-catching than an advertisement on your front door. Door hangers are prominently displayed and hard to miss. They’re also a unique means for delivering marketing messages. Unlike individually addressed home mailers, door hangers capture the attention of the entire household. In a way, they act like a poster or banner but with a more targeted audience.

Compared to other print marketing materials, door hangers are extremely economical. They’re easy to produce, and at The Print Connection, we’re here to help you design and print effective door hangers for your next marketing campaign. Give our design and marketing experts a call today to get started!

Corporate Christmas Cards: Make a BIG Impression

How to Make a Big Impression with Creative Corporate Christmas Cards

The holiday season is fast approaching, and there’s no better time of the year to connect with your customers. With the right holiday card, you can set your business apart from the competition and create an impression that will last the entire year.

While digital cards have become increasingly popular in recent years, there’s still a lot to be said for opening your mailbox and finding a physical card. Instead of sending out a generic card, why not design a unique, personalized Christmas card to send out to your customers?

Here are a few tips for creating unique corporate Christmas cards for your business.

Designing Creative Holiday Cards for Business

Anyone can go to the store, pick up a box of cards, and mail them out to customers, but where’s the personal touch? Sure, adding a handwritten note is great, but if you really want to stand out this holiday season, you need a card that’s uniquely your own. Fortunately, with a little creativity, designing a unique holiday card is easier than you may think.

  • Make it personal. Personal touches are often perceived as the difference between junk mail and real correspondence. At the very least, you need to address your recipient by name and have your business and logo printed on your card. Time permitting, a handwritten note is an excellent addition as well.

    Check out the subtle use of logo in these cards designed by Jen Quinn for audioEngine:

    Denver Card Printing

    Want to make your cards even more personal? Add a photo! Photo cards are popular among families, but they’re also great for adding that personal touch to corporate holiday cards. Whether you opt for a traditional posed holiday photo or something with a bit more personality, photos help customers form stronger connections with businesses.

  • Think about what makes your business unique. The best card is one that relates to your business. If you’re a hair stylist, for example, you may want to design a card around the idea of “trimming” the tree while restaurant owners may want to go with an “Eat, Drink and Be Merry” theme for their Christmas These cards by Eliza Woo featuring tools and construction equipment in the shape of a tree would be perfect for contractors and builders.

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  • Reflect your brand. Do you have a strong brand that makes use of certain colors, logos and/or designs? If so, design your card around those elements. A card featuring your logo or a color scheme that’s uniquely your own is instantly identifiable and makes a strong impression.
  • Make it interactive. Holiday cards don’t have to be limited to a folded piece of cardstock with a message and image on the front and a message inside. Add interactive elements like pop-ups or even a dot-to-dot that needs to be completed to reveal the image. The longer the recipient spends interacting with your card, the more likely they are to remember it! You could even design a card that could be folded up and used as an origami ornament, like these from designer Ying Chang.

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These DIY cards from manolab are another example of an interactive holiday card. This card would be perfect for a craft or knitting store.

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  • Use premium materials. The holiday season isn’t the time to skimp on quality. If you want to make a great impression, have your cards printed on quality stock that looks great and will feel nice in your recipient’s hands.
  • Play with dimension. Why send a flat card like everyone else when you can send a card that folds into a unique three-dimensional decoration? Add your company’s logo to the back, and cards like these 3D Christmas trees by NSG – will serve as a reminder of your business throughout the holiday season!
  • Work with a professional graphic designer. Whether you have no idea where to begin on your Christmas card design or you have a rough idea that needs some help, working with a professional graphic designer is the best way to ensure an amazing finished product. At The Print Connection, our graphic designers are here to help you design the perfect corporate holiday cards for your business.

 

This year, let us help you design business Christmas cards that will make a huge impression. The winter holidays are fast approaching, and time is running out to finalize your holiday marketing plans. Call 303-779-1420 to get started!

The Importance of Branding

The Importance of Branding

Your brand is so much more than just your logo. From your website to the way you answer the phone and how your employees interact with customers, your brand is the way your customer perceives you. Unfortunately, many small businesses neglect to give brand development the attention it deserves.

Strong branding enhances every aspect of your business!

Strong branding enhances every aspect of your business!

Your brand is a crucial component of your marketing strategy, and a strong brand is invaluable. There are just examples of the importance of branding.

Why Branding Is Important

A good brand is easily recognizable, helps form an emotional connection and creates user loyalty. It should impact your business in several positive ways and help you encourage how people perceive your company. A good brand also…

  • Improves recognition. While not the only aspect of your brand, your logo is one of the major components. Your logo is the “face” of your company, and it needs to be simple enough to be memorable but powerful enough to form a strong impression.
  • Supports advertising. Your advertising medium(s) and targeted demographics are all a part of your brand. A strong brand provides focus without preventing you from expanding. It also makes your advertising efforts recognizable as your own.
  • Creates trust. Appearing professional builds trust and credibility among consumers. People are more likely to purchase from or hire a company that seems polished and well managed. A strong brand makes your business appear more legitimate.
  • Generates new customers. Branding makes it possible for your business to earn customers through referrals. When you have a strong, memorable brand, your current customers can share it with potential leads.

Strengthening Your Brand with the Right Marketing Materials

The right marketing materials are a huge part of strengthening and promoting your

brand. From custom stationary, cards and signs to vinyl decals, there are countless ways to brand your business, and if you aren’t taking advantage of them, you’re missing out.

At The Print Connection, we understand the importance of branding, and we’re here to help you strengthen your brand. We offer high-quality print services in Denver and the surrounding areas, and we can help you with the materials you need for your branding, marketing and advertising efforts. To learn more, contact us today by calling 303-779-1420.

Fall Marketing Ideas

The kids are back in school, the days are getting shorter, and the pumpkin spice lattes are flowing. Fall is officially upon us, and for business owners, there are plenty of marketing opportunities. Even if you missed the opportunity to take advantage of back-to-school and end-of-summer advertising, there’s no need to fear! Check out these fall marketing ideas to power up your business this season.

Fall Marketing Ideas to Power Up Your Business

  1. Plan for the major holidays. Halloween and Thanksgiving are the heavy hitters of the fall season, and there are plenty of ways to promote for these For Halloween, consider offering “frightfully good” deals or hosting a “monstrous sale.” Thanksgiving is the perfect time to send out custom postcards or cards showing your gratitude for your customers.
  2. Don’t forget the smaller holidays. Boss’s Day, Grandparents Day, Sweetest Day, Veteran’s Day all take place in the fall, and they’re great for quick, one-day promotions.
  3. Focus on the love of fall. Americans love Take advantage of that by sprucing up your business for the season. Pinterest is a great source of ideas for decorations and other ways to give your business that fall feeling.
  4. Offer great deals. Fall is the time when consumers first turn their thoughts to holiday shopping, and they’ll be keeping their eyes open for great deals – especially after Thanksgiving. Many customers won’t make their move until they spot a good deal. Provide your customers with a bounty of good deals to encourage them to start their shopping with you. Fall is also a great time for businesses in the home services industry to offer great deals. Remind your customers that now is the last time to get work done before winter.

Whether you’re a restaurant planning on offering a special fall-themed menu, a retailer with some great deals lined up for the season or a contractor trying to encourage customers to get work done before winter, The Print Connection can help. From custom postcards to banners, flyers and more, we do it all! Contact us today to get started on your fall marketing campaigns!

Holiday Marketing – How Soon is Too Soon?

holiday marketing tips Summer may not have even officially ended yet, but many stores are already starting to put out their holiday merchandise. As a business owner, you want to take full advantage of the holiday season, and you might already be thinking about your marketing plans.

According to Experian, 69% of marketers begin planning their holiday marketing campaigns by August. Many even start in June!

As visions of sugar plums and Black Friday sales and other holiday promotions dance in your head, you’re probably wondering: “How early is too early to kick off a holiday marketing campaign?”

When to Start Your Holiday Marketing

The winter holidays are the number one consumer spending season and account for hundreds of billions in sales each year. The competition for holiday business is fierce, and though some consumers are put off by Christmas marketing while they’re still enjoying their pumpkin spice lattes, it’s really never too early to at least be thinking about the holidays.

More than 40% of Americans plan to start their holiday shopping before Halloween, so if you’re waiting until Thanksgiving to get your marketing materials out there, you’re missing out.

Getting a Jump Start on Holiday Marketing

Early marketing for the holiday season doesn’t have to be over the top. Subtle home mailers are a great way to remind your customers that the winter holidays are just around the corner. It’s also never too early to start offering pre-holiday sales and deals to entice your customers to start their shopping early.

In the home service business? The holiday season isn’t the best time of year for you. Start your holiday marketing as early as possible to encourage your customers to hire you now to tackle projects before the hustle and bustle of the season is in full swing.

Whether you need some custom mailers, holiday banners or any other materials to showcase your holiday promotions, we can help! To make the most out of the most wonderful time of the year with professionally printed holiday marketing materials, contact The Print Connection today!

5 Reasons To Support Small Business

denver printersWith the Internet, there’s virtually no limit to the choices you have when you need printed materials. There are countless online businesses offering print services, and the convenience may make you wonder why anyone would even consider taking a trip to a local brick and mortar store to order the products they need.

Supporting a local business in your community has a lot more benefits than you may realize. Keep reading to find out more!

Benefits of Purchasing Printed Materials from a Local Small Business

  1. Keeping Money in the Local Economy. When you choose to shop at a local small business rather than going online or ordering from a big box store, more of your money will stay in the local economy.
  2. Local Character. We live in an increasingly homogenized world. By purchasing from a small business, you have an opportunity to buy products that are actually unique and stand out from the crowd.
  3. Professional Assistance. When you order print marketing materials and other printed goods from an online retailer, you likely aren’t getting any personal touches. Working with a local printer, on the other hand, means having a professional by your side throughout the entire process.
  4. The Best Quality. Online retailers often lure customers in with promises of deep discounts and even “free” products. What they don’t mention is how greatly the quality suffers. When you visit your local print shop, you’ll actually have an opportunity to see and feel a sample of the product you’re purchasing, and you can choose the quality that is best suited to your business and needs.
  5. Supporting Fellow Entrepreneurs. If you’re a business owner in need of print marketing materials, shopping from a local printer rather than going online means supporting a fellow entrepreneur.

Print Shop in Englewood

The Print Connection is a locally owned print shop in Englewood offering a full range of digital and offset print services. Contact us today to learn more about us or to get started on your next project!

Start Direct Mail Marketing with Your Local Print Shop!

It might be time to get in touch with your local print shop in Denver! Sending an email may be fast and free (unless you’re using a paid newsletter service), but doing so lacks many of the perks of going with tried-and-tried direct mail marketing. Whether you’re trying to reach new customers or let existing companies know about a new product, promotion or special event, direct mail should be a major part of your marketing strategy – yes, even in the digital age!

5 Reasons to Use Direct Mail Marketing

  1. Increased Web Traffic. Yep, you read that right. Direct mail marketing increases your web traffic. It may be hard to believe, but a recent study found that more than 60% of recipients of direct mail marketing materials were influenced to visit the company’s website.
  2. More Online Sales. More people visiting your website means more sales. A study conducted by the US Postal Service found that people who received home mailers purchased 28% more items and spent 28% more money than those who are not direct mail recipients. Websites backed by direct mail marketing also show an increased revenue of, on average, 163%.
  3. Direct Mail Forms a Connection. Direct home mailers are interactive, and when consumers handle a piece of physical mail, they’re more likely to connect with the brand. Sending out home mailers is also an excellent opportunity to make an amazing impression.
  4. Direct Mail Sticks Around Longer. If you’re like many people, you probably have a stack of mail items somewhere in your home or office. Physical mail hangs around on coffee tables, counters and desks for days – sometimes even week. Emails, however, quickly end up deleted or buried in the inbox.
  5. There’s Less Competition. As more and more businesses turn their focus to online marketing and digital offers, your direct mail is less likely to get lost in the shuffle.

Get Your Direct Mail Marketing Campaign Going

When you need a print shop in Denver for direct mail marketing materials, look no further than The Print Connection. Whether you need postcards, flyers or other materials, you can count on us for top quality printing services. To learn more, give us a call now at 303-779-1420.

Top 3 Postcard Marketing Mistakes

With the rise of digital marketing, it’s easy to forget about one of the most tried and true marketing techniques – postcards. Postcards are the most affordable forms of direct mail marketing, and they provide an excellent return on investment.

Postcard marketing is a great way to…

  • Generate leads
  • Keep in touch with your existing customers
  • Promote coupons and special offers
  • Introduce new services and products
  • Drive traffic to your website

…and much more. Unlike letters that are often thrown in the trash without being read, virtually 100 percent of postcards are read at some point, and they usually generate a high response rate.

Considering the versatility and affordability of postcard marketing, it should come as no surprise that many businesses use them as in integral part of their marketing strategy.

If you’re thinking about harnessing the power of postcard marketing for your business, there are a few common mistakes that you need to avoid to ensure a successful campaign.

postcard printing denver

Example of a mailer postcard design for a photography company in Denver

Postcard Marketing Mistakes to Avoid

Mistake #1: Not Targeting the Right Audience

How much success do you think a barbecue restaurant would have if they sent out postcards to the mailing list of a vegetarian magazine? Probably not much. No matter what industry you’re in, it’s crucial to send your print marketing materials to the right people.

Mistake #2: Failing to Include a Personal Message

Postcards with a short personal message – or even just the recipient’s name – are received more positively than generic mailings or those addressed to “Resident.” Your postcards need to look professional, but they’re much more likely to get a response if you add a personal touch.

Mistake #3: Spending Too Much on Printing

One of the primary benefits of postcard marketing is affordability. Obviously it’s important to have your postcards professionally printed to ensure quality, but there’s no reason to spend a fortune. Cut your costs by working with a professional postcard printer that offers competitive pricing on high-quality postcard printing services, such as The Print Connection.

Pro Tip: make sure you are using the right color scheme for your postcard design!

To learn more about how you can use postcards to boost your business or to get started on your next print marketing project, contact The Print Connection today for affordable professional postcard printing in Denver. Call 303-779-1420.

Offset Printing: Better Than Digital Printing?

If you’re not sure whether you should choose offset or digital printing for your next printing project, you certainly aren’t alone. Many individuals and business owners wonder whether offset printing is better than digital printing, and the answer isn’t always easy.

The answer actually varies depending upon the nature of your project and your expected outcome.

Offset Printing vs. Digital Printing

Offset printing has been used for everything from newspapers to postcards and everything in between for more than 100 years. During the offset printing profess, ink is transferred to a rubber sheet which is then rolled onto paper or another surface.

Digital printing, on the other hand, doesn’t utilize plates. Offset printing requires an upfront investment to cover the cost of creating the plate and setting up the press. No setup is involved with digital printing, so there usually isn’t an upfront fee.

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Offset printer

Cost Differences

While digital printing generally costs less in the beginning, offset printing may be more cost effective for larger runs. Offset printing is the faster option of the two, and the more copies you print, the less the cost per piece. The cost of digital printing, however, is static.

For projects where you’re printing less than 500 to 1,000 pieces, digital printing is often the cheaper option, but offset printing is usually the best choice when you’re printing in larger quantities.

Quality

To the untrained eye, it can be difficult to even detect a difference between a piece that has was printed digitally or by an offset printing press. The quality of digital printing continues to improve, and in most cases, the difference between digital and offset printing is negligible.

At The Print Connection, we proudly offer both digital and offset printing, and we would be more than happy to meet with you to discuss your needs for your next project. To learn more about the differences between digital and offset printing, give us a call today.