Wow Your Guests – Print Amazing Invitations

Print Incredible Invites For Your Next Event

Whether you’re hosting a child’s birthday or a black tie wedding, the best events start with incredible invitations. If you want to make a great impression, skip the e-vites and opt for a classic printed invite instead.

Here are a few examples to get your creative juices flowing!

Scratch-Off Invitations

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Add an element of surprise to your invitations with a lottery-style scratch-off.

Decoder Save The Dates

Denver printing company creative code detector invitation

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With these save the date cards, your recipients need 3D glasses to read the information. Cool!

Pop-Up Baby Shower Invitations

Denver printing company creative invitation

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These invitations with a pop-up surprise inside are perfect for the mom who’s about to “pop!”

Vintage Movie Poster Wedding Invites

Denver printing company creative invitation vintage

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Have a romance like the ones in the movies? Then these vintage movie-inspired invitations will add the perfect personal touch to your wedding!

Confetti Burst Invitations

Denver printing company creative invitation confetti burst

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These confetti shooters would be perfect for weddings, birthday parties and even your 4th of July barbecue. You can find out how to make these amazing invitations yourself here.

Classic Black and White Save the Date

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If simple is your style, classic black and white is always a great way to go.

Passport Wedding Invitation

Denver printing company creative passport design invitation

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Love is a journey. Share your journey with wedding invitations designed to look like passports.

The perfect invitation sets the stage for your event. From birthdays to weddings and every other one of life’s celebrations, the right invite is the best way to get your guests in the festive spirit. Whether you choose to go the DIY route or you enlist the help of a professional, creating an amazing, unique invitation doesn’t have to be difficult.

If you need help with designing and printing invitations, let The Print Connection help. Our graphic designers will work with you to create an engaging and memorable design, and our Denver printing service will turn your vision into a reality using only the best digital or offset printing equipment.

Ready to get started?

Call the friendly staff at the Print Connection  now! 303-779-1420

Print Your Own Thank You Cards

There simply is no better way to express gratitude than with a thank you card. While generic thank you cards are available virtually anywhere, a personalized thank you card takes your expression of gratitude to another level.Printing Thank You Cards

No good deed should ever go unnoticed. From showing your appreciation for a large gift to recognizing someone for a small gesture of kindness, a thank you card is always well received.

Instead of heading to the store, save yourself some time and money by printing your own thank you cards.

Printing Your Own Thank You Cards

For individuals and small business owners, printing your own thank you cards is a cost-effective way of expressing gratitude, and you don’t need any special skills or equipment. Printable thank you card designs are available from numerous online sources, and many are free of charge.

To make your thank you more personal, add a customized message rather than a generic “thank you for the gift.”

Struggling to find the right words? Something as simple as personalizing a standard message with the recipient’s name or thanking them for the specific gift or action makes a generic thank you more meaningful.

If you’re feeling creative, you could also design your own thank you cards and notes from scratch using a word processor or image editing software. With some basic skills and a little practice, you can create cards that rival those found in stores.

Personalized Thank You Cards for Businesses

Personalized thank you cards for businesses are valuable tools for building relationships with customers. They are an excellent way to show your customers that they are important to you.

For larger businesses, printing your own thank you cards may be impractical. In these instances, it is wise to see out the assistance of a professional printing company.

If you need help with graphic design for thank you cards or you are looking for a Denver printer that you can rely on for high-quality cards, look no further than The Print Connection.

Direct Mail Marketing Tips & Tricks

Though direct mail marketing often requires a substantial upfront investment, successful campaigns can offset the cost many times over. The key to a successful direct mail marketing campaign lies in your approach and planning.

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Target your ideal consumer!

Here are a few tips and tricks to keep in mind when you are trying to plan a successful direct mail marketing campaign from your Denver printers at The Print Connection.

Start with a List

A successful marketing campaign begins with knowing who your audience is and how to target them with your direct mailers. Purchasing a targeted consumer or business mailing list from a reputable company is a great place to start, and it will save you a lot of money and increase your return on investment in the long run.

Choose the Right Medium

Some audiences respond to certain mediums than others. Choosing the right medium to deliver your message is as important as the message itself. Consider whether a postcard, brochure, greeting card, or sales brochure is the most appropriate means of delivering your message. A campaign designed to appeal to your audience’s emotions may be best received in a greeting card, for example, while a campaign intended to showcase your latest product may be more appropriate as a brochure.

Write Effective Copy

It’s not enough to let your audience know that your company sells sunglasses with 100% UV protection. You have to let them know that this feature will save their eyes from the sun’s harmful rays. In other words, you need to let your audience know the benefit of choosing your company’s product or service rather than simply letting them know what you offer.

Use a Great Printer

Your direct mail marketing materials will only lead to a successful campaign when they’re printed using top-quality materials and techniques. Just because you can print your marketing materials yourself, it doesn’t mean you should. Working with a professional printer is the best way to ensure that your materials will look great and serve their intended purpose.

Follow Up

Following up with your prospects is an often-ignored part of a direct marketing campaign that can quickly earn you several customers. The more personal you make your follow-up, the better. Personalization makes your audience feel more important and more inclined to choose your company.

Denver Direct Mail Marketing

If you are planning a Denver direct mail marketing campaign, let the experts at The Print Connection help. We offer professional digital and offset printing for postcards, brochures, fliers and more, and our graphic designers are here to help you create attractive marketing materials that will get results. To learn more or to get started on your direct mail marketing campaign, call The Print Connection now at 303-779-1420.

Rebranding Your Business in the New Year

Rebranding Your Business in the New Year

The New Year brings a renewed desire for a fresh start. For business owners, it can be a great time to rethink their branding. The New Year is a time for new budgets and new strategies that sometimes include a new identity. While rebranding is not something that should be done without serious consideration, the New Year may be a good time to do so.

If you’re thinking about rebranding your business in 2016, here are a few things you should consider.

Rebrand Denver Printing Blog

Demographics

As new groups step to the forefront, they are bringing buying power and new consumer trends. Until recently, many brands marketed primarily to the Baby Boomers. However, these individuals are reaching the age where they are spending their fixed incomes on essentials, and they may not be your best target audience.

Studies indicate that by 2017, millennials will be spending $200 billion each year. If you aren’t marketing to them by next year, there’s a strong possibility that you will have missed your chance. Appealing to a new demographic is one of the most compelling reasons to rebrand your business, and ensuring that your brand is relevant to millennials could be the key to ensuring your long-term success.

Personification

A successful brand is so much more than your business’s name and logo. Your brand is your identity, and rebranding means an opportunity to give your business a new identity. Your brand’s identity should have a personality, interests and values.

Your brand needs to be personified in a way that is inviting to both your pre-rebrand customers and your new customer base. Strategically planning your brand’s personality allows you create whatever customer experience you desire.

Communication

One of the most noticeable touchpoints during a rebrand is the tone of the new brand’s communications directly to customers. For consumers, there is often a sense of betrayal when a business undergoes a rebrand and tries to reach a new audience. The way you communicate the changes of your rebrand to your existing customers will determine your success in keeping them.

To avoid neglecting your existing customer base, you need to be certain that you communicate in a manner that lets them know that the values that have drawn them to your business will not be lost during the rebrand. Ideally, you should make your existing customers feel at home with your new brand while getting them excited about the forthcoming changes.

Rebranding Your Business in 2016

With the final day of 2015 just a few short weeks away, many people are rushing to complete holiday shopping and plan personal budgets for the New Year. As a business owner, now is a good time to start thinking about what direction you want your business to take in 2016 and whether the right time for a rebrand is now.

If you do decide to rebrand this year, ­The Print Connection can help. From professional graphic design services to help you create new logos, letterheads and much more to professional digital and off-set printing services for your marketing materials, we can help you breathe new life into your business and reach new customers in the New Year. To learn more, call 303-779-1420.

It’s a New Year, Time to Print a New Resume

New Year, New Resume!

As 2015 is quickly coming to a close, the thoughts of many turn to what lies ahead in the New Year. If getting a new job is part of your plan for 2016, now is the time to start thinking about revamping your resume. Getting noticed in today’s job market requires an amazing resume. Use this infographic to figure out where your resume might be lacking, then read on for details and tips for creating a new resume that rocks.

Resume Infographic

tips to improve your resume

Keep it Concise

For many job seekers, updating a resume means adding new work experience and accomplishments. Obviously it’s important to show off the most recent and relevant information, but it’s equally important to pare down data that is old and no longer relevant.

A resume that is too long and wordy simply isn’t effective in today’s job market. While you may feel nostalgia and pride when looking back at your first job, most employers are only interested in the last ten to fifteen years of relevant work history.

By all means, you should keep a “master resume” that documents all of your work experience and accomplishments, but when generating a current resume for your job search, pare it down a bit and include only relevant details.

Revise Your Title

Your resume’s title should be relevant to the type of position you are seeking. If your resume includes an objective statement, get rid of it. They are no longer considered a standard resume component because they speak only of your personal goals and not of your potential value to the company.

When thinking of a title, consider your personal strengths and desired position to come up with something that is concise and consistent with your current goals and experience.

Write a Compelling Summary

Like the first few lines of a novel, your summary should grab the reader’s attention and keep it. Rather than simply listing your talents and achievements, create a picture of who you are. Think of your summary as a very short story in which you are the hero.

When updating your resume for the New Year, make sure your summary is still relevant to your updated experience and accomplishments.

Consider “Curb Appeal”

Always remember that your resume is a visual document. Before your potential new boss reads anything about you, he or she will begin to form an impression of you based solely on the appearance of your resume.

Make sure your resume is properly organized and symmetrical. A good resume uses simple fonts and is easy to read.

In addition to making sure your resume’s content is presented in an aesthetically appealing way, you need to consider the paper it is printed on. Resumes should never be printed on regular copy paper. To put your best foot forward, have your resume professionally printed on high-quality stock. Having your resume professionally printed rather than simply printing it from your home inkjet is a simple step that will set you apart from fellow applications.

If you’re hoping that the New Year brings a new job, let The Print Connection help! We can professionally print your resume on top-quality paper that will get you noticed for all the right reasons. To learn more, please call 303-779-1420.

Tips For Designing Business Cards That Work

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Being a business owner is tough. In today’s competitive marketplace, you need a competitive edge anywhere you can get one. In the business world, one of the most used marketing tools is the business card. Small, convenient, and easy to share at a moment’s notice, the business card is an essential tool for any business owner.

But with business cards being swapped at every possible opportunity, just having a card isn’t enough. In order for yours to be effective, it needs to stand out among all the others. Here are a few simple tips to ensure that your business card will be noticed – and perhaps more importantly – remembered.

Business Card Design Denver

Your business cards are your first impression, and should leave a lasting impact

Tips for Designing Unique & Memorable Business Cards

Begin with a Purpose.

Your business card can be used to convey a number of messages. Whether you’re using it simply to share your contact information, or you’re trying to take it a bit further and turn your card into a powerful marketing tool, you need to have a plan.

Before you begin your design, think about what exactly you would like to accomplish. Do you want to give clients an easy way to contact you? Are you trying to promote a special offer? Will your business cards be used as appointment cards?

Armed with the knowledge of the exact message you’d like to convey, you can move on to the actual design stage and create your business card.

Be Creative, Not Complex.

Simple, eye-catching business cards are always the best. Stick with a standard-sized card to ensure that it will fit in a customer’s wallet or organizer. Make use of your company’s colors, logo or catchphrase to reflect your business and set your card apart from boring black and white ones. A simple way to get creative is by switching from the traditional horizontal layout to a vertical layout. Bright, bold colors are great attention grabbers, but make sure they match the colors currently associated with your brand. Using matching colors strengthens your brand while using totally different colors could be confusing.

Feel free to flex your creative muscles, but avoid making your card too busy. Don’t overwhelm your customers with multiple images, several font styles or too much information. The key is finding the perfect balance between creativity and functionality. For many people, this can be a challenge, and working with a professional designer is highly advised.

Take Advantage of All Available Real Estate

The back of a business card is prime real estate that’s often wasted. Using the back of your business card as an appointment card or adding a coupon or other special offer is a great way to maximize your business card’s potential while keeping it out of the trash

Of course, the backside of your business card is also a good place for additional information that simply doesn’t fit on the front. The front of your card should be kept clean, concise and to the point. If you’d like to share additional information about your company, detailed driving directions or other information, the back is the perfect place to do so.

Professional Business Card Design in Denver

Designing the perfect business card is an art form and a science. Many business owners struggle to design cards that are both effective and aesthetically pleasing, and they may find it easier to enlist the help of a professional. At The Print Connection, we offer professional business card design in Denver as well as printing and finishing services. From creating the perfect design to helping you choose the right paper quality and, finally, creating stunning business cards, we do it all.

If you need help designing a business card in Denver or the surrounding areas, please don’t hesitate to give us a call. You can reach us at 303-779-1420.

3 Holiday Marketing Tips to Get Your Business Noticed

Holiday Marketing Tips

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Make sure your business gets noticed by sending memorable holiday marketing materials early and often

It may be mid November, but a jaunt to just about any department store will make you well aware that the holidays are just around the corner. While the big box retailers are setting up Christmas displays and many consumers are starting their holiday shopping, what are you doing to ensure your business stands out this year?

Here are a few tips for better holiday marketing that can help make this season your business’s best yet.

1. Start Now

Trust us, now is the time to start your holiday marketing campaigns. Many people assume that the holiday shopping season doesn’t kick off until after Black Friday. While that may have been true in the past, the online shopping revolution has completely changed the way consumers shop.

Online spending begins to increase early in October, and major retail chains are rolling out their holiday promotions earlier and earlier just to keep up. If you’re waiting until after Thanksgiving to begin your holiday marketing, you could be missing out on a lot of money from customers who are ready to spend now.

2. Send Mailers Early and Often

Send out your first holiday mailers now, before the mail stream is full of advertisements from your competitors. If you send out your only home mailer during peak mail season, it’s more likely to end up in the trash can without so much as a glance from the recipient.

Sending mail early isn’t the only key to a successful holiday marketing campaign; you also need to be sending mail often. Mail multiple pieces of correspondence over the next few months to provide your customers with several opportunities to purchase. In addition to increasing the chances of your mailer landing in the right hands at the right time, sending out multiple correspondences strengthens your brand and makes your business or product more memorable.

3. Use Direct Mail to Drive Online Sales

Don’t ever underestimate the power of direct mail, even if your company does business strictly online. Direct mail is a powerful tool for targeting consumers and driving them to your website.

Online and social marketing campaigns are great, but if you’re using them exclusively and ignoring tried-and-true direct mail marketing campaigns like postcards and other home mailers, you’re missing out. An excellent marketing campaign is one that reaches potential customers using a solid combination of both traditional and online marketing communications.

Print Marketing Materials in Denver

At The Print Connection, we are offer a variety of high-quality print marketing materials in Denver. This holiday season, trust us for the home mailers you need, including postcards, brochures and flyers. Our experienced team will work with you to create stunning holiday marketing materials that are sure to get results.

To learn more or to get started on your holiday direct mail marketing campaign, give us a call now at 303-779-1420 or click here to submit an online request.

Is Print Eco-Friendly? The Answer May Surprise You

Is Print Eco-Friendly? The Answer May Surprise You

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Paper used for printed materials is a renewable, sustainable resource

If you’re questioning the eco-friendliness of printed marketing materials, you certainly aren’t alone. Print and paper have been used for centuries to share ideas, educate others and promote products and businesses. In the last several years, though, the rise of digital platforms and the “green” movement have led many people to believe that going paperless is the most environmentally-friendly option.

So, does print have a place in an eco-friendly future?

The answer is yes, and for many people, this comes as a bit of a shock.

Digital Isn’t Inherently Better for the Environment than Print

On the surface, digital marketing materials seem more environmentally-friendly than printed materials simply because they are not presented on a natural resource like paper. Dig a little deeper, though, and you will learn that the products and services that replace paper have a harmful impact on the environment.

Consider this: The production of electronic devices, such as cell phones, tablets and computers, requires the use of rare earth elements, or REEs. Extracting REEs requires open pit mining techniques that devastate the environment. In addition to polluting the air, soil and water, REE extraction consumes vast amounts of fossil fuels. These elements are crucial to the functionality of today’s high-tech devices, and since there is no synthetic alternative, REEs are irreplaceable. The average cell phone user obtains a new device roughly every 18 months, and less than 10% of cell phones are recycled in the US. The rest end up in landfills.

Print is Highly Sustainable

While the production of paper has an undeniable environmental cost, it does not require the same kind of devastation as the extraction of rare earth elements, nor does it create so much waste in landfills. The paper your marketing materials are printed on is made from trees, which are natural and renewable, and the US paper industry advocates responsible forestry practices.

Paper is one of the most sustainable products on earth as well as one of the most recycled commodities. It can be recycled up to seven times to create new products, and currently, 65% of recyclable paper is recovered in North America. More than 65% of the energy used to produce paper comes from renewable sources like biomass, and well-managed forests provide a number of environmental, economic and social benefits.

Printed Marketing Material in the Digital Age

If you’re like many business owners and you are considering the environmental impact of your marketing materials, it is important to realize that both digital and printed materials impact the environment in one way or another. When you choose The Print Connection for your Denver printing needs, many of our products can be printed on high-quality recycled materials to reduce your environmental impact. For professional print services in Denver, call The Print Connection at 303-779-1420.

Flyer Marketing Strategies

Are you trying to launch or build your business? If so, you’re probably tempted to focus all

Flyer Marketing Strategies

Flyer Marketing Brings Your Message To Your Prospects!

of your marketing efforts on high-tech means of advertising, such as social media marketing campaigns or Google ads. However, even if the digital age, you should never underestimate the effectiveness of tried and true “low-tech” marketing materials like flyers.

When well-designed and properly distributed, printed flyers will command attention and compel a response. Be careful, though, as poorly-designed flyers can have the opposite effect and actually hurt your business.

Here are a flyer marketing strategies to help you design and distribute winning flyers that will boost your business.

Opt for a Professional Designer

Just because your cousin has an expensive graphics design program on his computer, it does not mean that he can design you a flyer that will get you the results you need. Work with a professional designer to create a document that matches your business and conveys your message in a clear, concise manner.

A designer will work with you to make sure your flyer incorporates your logo and/or company colors to improve your brand recognition. He or she will also take your target audience into consideration and create a design that will be most appealing to your primary demographic.

If working with a professional designer just isn’t in the budget, at least start with a professionally-designed template. Working from that template, make sure you include an eye-catching headline and all of the relevant information: who, what, where, when and why. Also, use attractive images, and try to appeal to your readers’ emotions.

Offer Value to Your Readers

Everyone likes a great deal. When you offer one on your flyer, it’s much less likely to end up in the trash, and people are more likely to come to your business to take advantage of the offer. It’s as simple as that. If you own a restaurant, you may want to mention a discount when dining on certain days or between certain hours. For retail establishments, “buy one get one free flyers” are always popular among consumers.

Distribute Your Flyers Appropriately

Flyer Marketing

Make Sure To Distribute Your Flyer Appropriately

The places where you can potentially distribute your flyers are virtually endless. Hang them up on community bulletin boards, hand the out at networking events, or even pass one to the barista when you’re picking up your morning coffee. You should always have flyers with you and distribute them at every given opportunity.

That being said, there are also places where you shouldn’t put your flyers. Many shopping centers now have rules against soliciting, so you may want to reconsider putting flyers on windshields. Plus, for many people, this marketing technique is extremely annoying. Many flyers end up pulled off of windshields and tossed on the ground rather than thrown away, leading to a huge mess that someone else will have to clean up.

In your marketing efforts, consider the impact that you will have on your audience, and remember that it’s all about making a good impression. Do you really want to be known as the business that plastered a flyer on every car in a parking lot right before a rainstorm?

Flyer Printing in Denver

If you are in need of professional flyer printing in Denver, look no further than The Print Connection. We offer both digital and off-set printing and will help you create the appealing flyers you need to increase your revenue. Our professional graphic designers can help you create the perfect flyer from scratch, or they can look at a design you’ve already created and show you how to perfect it.

At The Print Connection, we’re passionate about providing our customers with the high-quality printed marketing materials they need to succeed in the digital age. To learn more about our services or request an estimate for your next Denver printing project, please give us a call at 303-779-1420.

Banners Make A Big Impact

In our last blog post, we discussed how a small business card can make a huge impact. Banners For AdvertisingThis week, we want to discuss something on the other end of the spectrum:  Banners.

While business cards make a big impression with a tiny footprint, a large banner is a great way to make a huge impression.

If you aren’t using banners for your business or organization, you are missing out on a great way to draw attention on a large scale.

Making a Big Statement with Banners

No matter what you’re trying to say, a banner is the perfect way to make a big statement. Available in a number of sizes and styles, vinyl banners are ideal for a number of professional and personal applications, including:

  • Trade Shows
  • Business Advertisements
  • Events
  • Military Homecomings
  • Holidays, Birthdays, Birth Announcements, Etc.

Anytime you have a message that you want to convey to a large group of people, a banner is a great way to do just that. For business owners or managers of organizations who are setting up booths at trade shows and other events, banners are a great way to grab the attention of guests and draw them to your event or table.

If you own a business, a vinyl banner can be used to promote sales and special offerings. Hanging a tiny sign in your window announcing a current sale simply doesn’t compare to hanging a large banner above your door. Banners grab your attention in a way that few other advertising mediums can.

For personal applications, a banner is a great way to welcome a loved one home from the military, celebrate a birthday or announce a birth. They’re already perfect for graduations and other major life events. Greeting cards are great, but nothing will make your loved ones feel more special than a custom banner that celebrates them, their accomplishments or major milestones in their lives.

Durable Displays

One of the huge benefits of investing in a vinyl banner is durability. Vinyl banners can be made in a variety of thicknesses, and various additional features, such as grommets and reinforced seams, can be added to ensure that your banner last in its intended location.

Whether your banner is intended to be used indoors or out, it is possible to design it to withstand the elements. From fade-resistant ink that stands up to the sun’s rays to reinforcing that ensures your banner will not be destroyed be wind or rain, there are options that are suitable to any banner project.

Getting the Most out of Your Banner Investment

Like any printed marketing material, banners needs to be professionally designed and printed in order to ensure that you are getting the most out of your investment. While it’s true that anyone can make a banner in photo editing software by throwing some information on an image, it’s not the same as relying on a professional.

Anyone can make a banner, but only a professional can design one.

When you trust The Print Connection for your Denver banner design needs, you are counting on a company that you can rely on to really get the job done right. Our staff is made up of individuals with several years of experience in the fields of graphics design and printing, and they are passionate about creating the best printed marketing material in Denver.

A good banner doesn’t just present the message you are trying to convey. Rather, it is designed in such a way that evokes interest and even emotional responses from the people who see it. The colors, layout and images that are used are every bit as important as the words you choose to present, and only a professional designer truly knows how to bring all of the elements together to create a banner that is perfectly suited to your needs and will help you meet your goals.

At The Print Connection, we offer professional design and printing for banners in a number of sizes. Whether you need a small banner for an indoor event or a large banner that can be seen from a great distance outdoors, we can help. All of our banners come with grommets for added durability as well as sewn edges for a clean, professional finish. Our Denver vinyl banners are of the highest quality, and they are made to withstand the test of time. We also offer sturdy banner displays that will allow you to show off your new banner with pride.

To learn more about how banners can make a big statement for your business, organization or even personal event, call The Print Connection today at 303-779-1420..