When you needed a professional print job in the past, offset printing was the obvious choice. However, as digital printing improves and becomes increasingly popular, the decision has become a bit more difficult, especially since many people don’t even know the difference between these two options.
While digital printing is certainly a great choice for some applications, there are other situations in which offset printing is definitely the best way to go. Should you opt for offset printing? Here are a few pros and cons to help you decide.
Pros and Cons of Offset Printing
Offset printing is the most common method for high-volume commercial printing. The process is similar to the process of creating photographs from negatives. During the offset printing process, the image to be printed is created on a computer then transferred onto plates which are used for printing.
Traditional offset printing offers unbeatable quality. Today’s computer-to-plate system delivers incredible accuracy and remarkable quality. With offset printing, you can print on virtually any print material.
When complete control is needed, traditional offset printers offer superior color accuracy using the Pantone Matching System and Pantone inks. The four-color process utilized by digital printers simply can’t compete.
For large projects, offset printing is more cost effective and often faster. Once the initial setup is complete, extra copies can be produced quickly and affordably.
Offset printing makes personalization more difficult. If you’re working on a project that requires a lot of customization, digital printing is more likely to provide the flexibility you need.
For low-quantity print jobs, offset printing is costly and time-consuming. It takes a considerable amount of time to create a plate and set up an offset printer. If you only need a few copies, the time spent on initial setup wil make offset printing more expensive than digital printing.
Offset Printing in Denver
When deciding on a commercial printing process, consider your needs. For large jobs of the highest-quality, offset printing is your best and most economical choice. For smaller runs, however, digital printing may be the better choice, unless you need the level of quality you can only get from an offset printer.
At The Print Connection, we can help you decide on the printing process that best suits the needs of your unique project. To learn more or get started with your offset printing project in Denver, contact us today! Call 303-779-1420.