How to Create an Effective Brochure Design

The age of technology is booming all around us, but simple advertising tools like printed brochures never go out of style. When effective brochure design is implemented and professionally printed, brochures are an excellent way to grab the reader’s attention and clearly share a direct message. Brochures allow you to put messages directly in the hands of your target audience, and they are affordable on even the tightest budgets.

Whether you opt for a simple black and white tri-fold brochure or a glossy, full-color brochure that spans several pages, there are a few things you need to take into consideration to create an effective brochure. Here are a few tips.

Designing an Effective Brochure

While the options are limitless when it comes to creating content for your brochure, there are two general types that are appropriate for most businesses and organizations. A call-to-action brochure is one that is usually meant for the general public and may be presented to a wide audience. Informative brochures are usually targeted to a more specific audience.

Crafting your message is the most important aspect of creating an effective brochure. For a call-to-action brochure, keep your information broad in scope. Include things like a brief history of your business or organization. An informative brochure is a place to get more detailed and provide specific information about your business, organization or a specific product or service.

Keep your copy brief and to the point. Use eye-catching images to grab your audience’s attention and evoke emotion.

Brochure Design Printing in Denver

At The Print Connection, brochures are one of our many specialties. From helping you design the perfect brochure to showcase your business, organization, product or service to printing your finalized design using high-quality materials, we do it all! We’re here to help you create effective brochures on just about any budget.

To learn more about our professional brochure services in the Denver area, please contact us today by calling 303-779-1420

Brochure Design