Can Printed Snapcodes Help Your Business?

Snapchat Snapcodes are perfect to be printed on your marketing material!

Despite what you may have heard, print definitely is not dead. In fact, it’s actually making a huge comeback, and it’s an invaluable tool for building and strengthening your digital presence. Print will always hold a place in successful marketing strategies, and more and more savvy businesses are finding ways to use it to link their digital marketing efforts.

One way that business owners are using print marketing materials to strengthen their online presence is through the use of Snapchat Snapcodes.

Marketing with Printed Snapchat Snapcodes

Snapchat is the fastest-growing social network. With an estimated 200 million monthly active users and 100 million daily active users, the popular app offers unique marketing opportunities for businesses.

Snapchat Snapcodes Business Cards

Business Cards are a great place to place your printed Snapchat Snapcodes

Snapcodes are one of the unique features of Snapchat. These codes, which are similar to QR codes, allow users to link their profiles or even websites. Users just have to snap a photo of the code, and they’re redirected accordingly.

These simply little codes provide a unique opportunity for businesses to connect their print marketing efforts with their digital marketing strategies. Snapcodes can be printed on just about anything – business cards, postcards, flyers, you name it. If you can print on it, you can add your Snapcode to it. Some businesses, like Taco Bell, are even adding Snapcodes to their receipts. All customers have to do is take a picture of the code, and they’ll be linked to the Taco Bell Snapchat account where they can view photos, videos and other media from the fast food giant. Any restaurant print marketing plan can take advantage of this print marketing strategy.

As Snapchat continues to grow and the app adds additional support and features to Snapcodes, the social media powerhouse will likely become an even greater marketing opportunity for business owners. At The Print Connection, we can help you grow your online presence by adding your Snapcodes to your printed marketing materials. Contact us today to learn more!

Snapcode

You can see the Seattle Mariners broadcasting their snapcode to the Safeco Field!

Tips For Designing Business Cards That Work

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Being a business owner is tough. In today’s competitive marketplace, you need a competitive edge anywhere you can get one. In the business world, one of the most used marketing tools is the business card. Small, convenient, and easy to share at a moment’s notice, the business card is an essential tool for any business owner.

But with business cards being swapped at every possible opportunity, just having a card isn’t enough. In order for yours to be effective, it needs to stand out among all the others. Here are a few simple tips to ensure that your business card will be noticed – and perhaps more importantly – remembered.

Business Card Design Denver

Your business cards are your first impression, and should leave a lasting impact

Tips for Designing Unique & Memorable Business Cards

Begin with a Purpose.

Your business card can be used to convey a number of messages. Whether you’re using it simply to share your contact information, or you’re trying to take it a bit further and turn your card into a powerful marketing tool, you need to have a plan.

Before you begin your design, think about what exactly you would like to accomplish. Do you want to give clients an easy way to contact you? Are you trying to promote a special offer? Will your business cards be used as appointment cards?

Armed with the knowledge of the exact message you’d like to convey, you can move on to the actual design stage and create your business card.

Be Creative, Not Complex.

Simple, eye-catching business cards are always the best. Stick with a standard-sized card to ensure that it will fit in a customer’s wallet or organizer. Make use of your company’s colors, logo or catchphrase to reflect your business and set your card apart from boring black and white ones. A simple way to get creative is by switching from the traditional horizontal layout to a vertical layout. Bright, bold colors are great attention grabbers, but make sure they match the colors currently associated with your brand. Using matching colors strengthens your brand while using totally different colors could be confusing.

Feel free to flex your creative muscles, but avoid making your card too busy. Don’t overwhelm your customers with multiple images, several font styles or too much information. The key is finding the perfect balance between creativity and functionality. For many people, this can be a challenge, and working with a professional designer is highly advised.

Take Advantage of All Available Real Estate

The back of a business card is prime real estate that’s often wasted. Using the back of your business card as an appointment card or adding a coupon or other special offer is a great way to maximize your business card’s potential while keeping it out of the trash

Of course, the backside of your business card is also a good place for additional information that simply doesn’t fit on the front. The front of your card should be kept clean, concise and to the point. If you’d like to share additional information about your company, detailed driving directions or other information, the back is the perfect place to do so.

Professional Business Card Design in Denver

Designing the perfect business card is an art form and a science. Many business owners struggle to design cards that are both effective and aesthetically pleasing, and they may find it easier to enlist the help of a professional. At The Print Connection, we offer professional business card design in Denver as well as printing and finishing services. From creating the perfect design to helping you choose the right paper quality and, finally, creating stunning business cards, we do it all.

If you need help designing a business card in Denver or the surrounding areas, please don’t hesitate to give us a call. You can reach us at 303-779-1420.

Business Cards – Big Impact, Small Paper

Business Card Marketing Works

Small Price, Big Impression

A business card is an essential part of any marketing campaign. When designed well, it can create an impression that will stick with your prospects until they are ready to invest in your products and services. On the flip side, a poorly-designed business card could make a negative impression or no impression at all and simply end up tossed in the trash can.

Business cards may be printed on small pieces of paper, but they have the potential to make a huge impact. Think of your business card as a miniature billboard that you hand out to everyone you meet. Unlike a normal billboard, though, business cards are affordable no matter how tight your marketing budget may be. And, in many cases, handing out your business card provides you with a chance to start a one-on-one conversation with prospective clients.

Still not sure just how important business cards are? Keep reading.

Huge Impact, Tiny Price. What’s Not to Love?

Each day, more than 27 million business cards are produced. Why are so many made every single day? Because business owners know they work. For every 2,000 business cards distributed, a company’s sales will increase by, on average, 2.5%. The typical business card costs less than 0.10 to print, and customized business card is generally pretty affordable as well. Plus, once you’ve settled on the design, you can use the same one for limitless production runs, meaning that after the first batch, you’ll only be paying for printing and shipping services.

Making the Biggest Possible Impact with Your Business Cards

Colored Business Card Paper

It should go without saying that having your business cards professionally designed is the first step toward ensuring maximum positive impact. Graphic design is an art; it’s about so much more than just making some text and images look good on paper. A good graphic designer can evoke strong feelings in your business card recipients, and that is a great way to be remembered.

When working out the details of your design, one simple change will make your prospects hold on to your card ten times longer before tossing it – Designing your cards in color. Full color cards have a lot more impact, and they are less likely to be overlooked. Plus, certain colors have been proven to have various impacts on viewers.

There are several common mistakes that people make when designing their own business cards or even when working with a professional designer if they are set on their cards looking a certain way. The number one mistake is designing a boring or unclear card. Your business card needs to be creative, but it also needs to clearly convey your message.

Another common mistake is not making your contact information easy to find. Prospects don’t want to sift through tons of text on a small business card to find your phone number; make it easy to find and they will be much more likely to call. A well designed card just

A big problem with designing and printing your own business cards is quality. Printable business cards that you run through your home inkjet printer just don’t have the same look and feel as professionally printed ones. The paper quality isn’t as nice. Plus, your ink quality probably isn’t as good as that of a professional printer.

With real estate being at a minimum on a business card, you might think that designing a larger-than-standard business card is a great idea, right? Wrong. Oversized business cards tend to find their way into the trash much faster than standard ones simply because they do not fit properly in wallets or business card organizers.

Denver Business Card Design and Printing

At The Print Connection, we love designing and printing awesome, eye-catching business cards for our clients. From normal business cards to cards with unique features, we can create something that perfectly reflects you and your business.

The best business cards start with the right materials, and we have exactly what you need. From high-quality cardstock in varying weights and colors to various finishes, coatings and options like raised ink, we can create your perfect, professional quality business card.

When you really want to make your cards pop, we offer a number of other options. Rounded edges, foil and die cuts are just a few of the things we can do to make your cards “you.” If you have an idea for a unique business card, don’t hesitate to give us a shout! We love working with creative people, and if we can turn your idea into a reality, we will.

Your business card is a fast and affordable way to make a huge impact on everyone you meet. To fully harness the potential of this powerful marketing tool, contact The Print Connection for professional Denver business card design and printing. You can reach us at 303-779-1420.