Print Your Own Thank You Cards

There simply is no better way to express gratitude than with a thank you card. While generic thank you cards are available virtually anywhere, a personalized thank you card takes your expression of gratitude to another level.Printing Thank You Cards

No good deed should ever go unnoticed. From showing your appreciation for a large gift to recognizing someone for a small gesture of kindness, a thank you card is always well received.

Instead of heading to the store, save yourself some time and money by printing your own thank you cards.

Printing Your Own Thank You Cards

For individuals and small business owners, printing your own thank you cards is a cost-effective way of expressing gratitude, and you don’t need any special skills or equipment. Printable thank you card designs are available from numerous online sources, and many are free of charge.

To make your thank you more personal, add a customized message rather than a generic “thank you for the gift.”

Struggling to find the right words? Something as simple as personalizing a standard message with the recipient’s name or thanking them for the specific gift or action makes a generic thank you more meaningful.

If you’re feeling creative, you could also design your own thank you cards and notes from scratch using a word processor or image editing software. With some basic skills and a little practice, you can create cards that rival those found in stores.

Personalized Thank You Cards for Businesses

Personalized thank you cards for businesses are valuable tools for building relationships with customers. They are an excellent way to show your customers that they are important to you.

For larger businesses, printing your own thank you cards may be impractical. In these instances, it is wise to see out the assistance of a professional printing company.

If you need help with graphic design for thank you cards or you are looking for a Denver printer that you can rely on for high-quality cards, look no further than The Print Connection.

Banners Make A Big Impact

In our last blog post, we discussed how a small business card can make a huge impact. Banners For AdvertisingThis week, we want to discuss something on the other end of the spectrum:  Banners.

While business cards make a big impression with a tiny footprint, a large banner is a great way to make a huge impression.

If you aren’t using banners for your business or organization, you are missing out on a great way to draw attention on a large scale.

Making a Big Statement with Banners

No matter what you’re trying to say, a banner is the perfect way to make a big statement. Available in a number of sizes and styles, vinyl banners are ideal for a number of professional and personal applications, including:

  • Trade Shows
  • Business Advertisements
  • Events
  • Military Homecomings
  • Holidays, Birthdays, Birth Announcements, Etc.

Anytime you have a message that you want to convey to a large group of people, a banner is a great way to do just that. For business owners or managers of organizations who are setting up booths at trade shows and other events, banners are a great way to grab the attention of guests and draw them to your event or table.

If you own a business, a vinyl banner can be used to promote sales and special offerings. Hanging a tiny sign in your window announcing a current sale simply doesn’t compare to hanging a large banner above your door. Banners grab your attention in a way that few other advertising mediums can.

For personal applications, a banner is a great way to welcome a loved one home from the military, celebrate a birthday or announce a birth. They’re already perfect for graduations and other major life events. Greeting cards are great, but nothing will make your loved ones feel more special than a custom banner that celebrates them, their accomplishments or major milestones in their lives.

Durable Displays

One of the huge benefits of investing in a vinyl banner is durability. Vinyl banners can be made in a variety of thicknesses, and various additional features, such as grommets and reinforced seams, can be added to ensure that your banner last in its intended location.

Whether your banner is intended to be used indoors or out, it is possible to design it to withstand the elements. From fade-resistant ink that stands up to the sun’s rays to reinforcing that ensures your banner will not be destroyed be wind or rain, there are options that are suitable to any banner project.

Getting the Most out of Your Banner Investment

Like any printed marketing material, banners needs to be professionally designed and printed in order to ensure that you are getting the most out of your investment. While it’s true that anyone can make a banner in photo editing software by throwing some information on an image, it’s not the same as relying on a professional.

Anyone can make a banner, but only a professional can design one.

When you trust The Print Connection for your Denver banner design needs, you are counting on a company that you can rely on to really get the job done right. Our staff is made up of individuals with several years of experience in the fields of graphics design and printing, and they are passionate about creating the best printed marketing material in Denver.

A good banner doesn’t just present the message you are trying to convey. Rather, it is designed in such a way that evokes interest and even emotional responses from the people who see it. The colors, layout and images that are used are every bit as important as the words you choose to present, and only a professional designer truly knows how to bring all of the elements together to create a banner that is perfectly suited to your needs and will help you meet your goals.

At The Print Connection, we offer professional design and printing for banners in a number of sizes. Whether you need a small banner for an indoor event or a large banner that can be seen from a great distance outdoors, we can help. All of our banners come with grommets for added durability as well as sewn edges for a clean, professional finish. Our Denver vinyl banners are of the highest quality, and they are made to withstand the test of time. We also offer sturdy banner displays that will allow you to show off your new banner with pride.

To learn more about how banners can make a big statement for your business, organization or even personal event, call The Print Connection today at 303-779-1420..

The Power of Personalized Print Marketing

Personalizing Your Print Marketing

Personalize Printing ServicesEven in an age when digital marketing is the primary focus of many industry professionals, print marketing is still one of the best and most effective methods of connecting with a target audience and create awareness of your brand or business on a large scale. Though there are numerous benefits to digital marketing, it simply cannot replace print marketing in terms of tangibility and potential personalization. By personalizing your print marketing materials, you can further leverage your marketing investment.

Print marketing is an extremely beneficial medium. With print, you have the ability to put something in your target audience’s hands, something that they can share with their friends and family members. You are literally able to give each and every prospect a little piece of your business.

As powerful as print marketing is, you have the ability to make it even more powerful with one simply step: personalization.

Despite the rise in digital marketing, studies have proven that print marketing is still very much alive and well. Even in an era where everyone is carrying smartphones, tablets and laptop computers, people still pay close attention to printed materials.

On average, generic printed marketing materials generate a response rate of about 2%. However, in a recent study of more than 1,000 businesses in ten different industries, personalized materials have an average response rate of about 6% and a 16%+ conversion rate.

Why Personalization Works

Think about it:

Are you more likely to open a letter addressed to “Current Resident” or one addressed to your name? Does “Dear Sir or Madame,” grab your attention, or are you more likely to pay attention if a business takes the time to address you directly?

While it may not seem like a huge difference, personalization instantly creates a much better connection between you and the person who is reading your materials. Simultaneously, this separates your business from others that do not employ personalization techniques.

Seeing your own name rather than a generic greeting makes you feel special. Instead of feeling like you are merely the recipient of the same form letter that everyone in your neighborhood received, you feel like someone took the time to send something to you specifically. The marketing benefit of this is obvious. If someone in your target audience feels that you took the time to reach out to them directly, they are more likely to remember you and consider your services.

You might be thinking, “Why not just send out personalized emails?” The answer is simple:

Personalization is much more impressive in print. Just about everyone has a computer these days, and they know just how quick and easy it is to modify an email so it includes a name. There’s no wow factor.

Something else to consider:

A recent study cited by Pepperdine University’s online School of Management found that 69% of 18 to 24 year olds said they would rather read printed materials than digital.

With printed materials, though, a bit more time and effort is required, and this effort is much more likely to be appreciated by your recipient.

The great news for business owners is that personalized printing really isn’t that complicated. Thanks to variable printing capabilities, printers can easily make modifications to include your recipient’s name or other personalization to each piece. Brochures, postcards, flyers and even door hangers can easily be modified to include some degree of personalization, and variable printing is an affordable option.

Taking it a Step Further

Adding a first name is a great way to boost your response and conversation rates, but why not take it even further? For example, if your mailing list consists of your past customers, why not create home mailers with product or service recommendations based on their past purchases? Online retailers like Amazon.com employ techniques like this all the time in their email marketing campaigns, but many business owners do not realize that they can do the exact same thing used printed materials. Doing so requires some time and effort, but it is definitely a worthwhile investment!

At The Print Connection, we can help you created personalized print marketing materials that work. From something simple like adding customer names to creating fully customized campaigns based on your customers’ purchase history, we can help. Give us a call today at 303-779-1420 to learn more about how to take your print marketing campaign to the next level!