If you’re not sure whether you should choose offset or digital printing for your next printing project, you certainly aren’t alone. Many individuals and business owners wonder whether offset printing is better than digital printing, and the answer isn’t always easy.
The answer actually varies depending upon the nature of your project and your expected outcome.
Offset Printing vs. Digital Printing
Offset printing has been used for everything from newspapers to postcards and everything in between for more than 100 years. During the offset printing profess, ink is transferred to a rubber sheet which is then rolled onto paper or another surface.
Digital printing, on the other hand, doesn’t utilize plates. Offset printing requires an upfront investment to cover the cost of creating the plate and setting up the press. No setup is involved with digital printing, so there usually isn’t an upfront fee.
While digital printing generally costs less in the beginning, offset printing may be more cost effective for larger runs. Offset printing is the faster option of the two, and the more copies you print, the less the cost per piece. The cost of digital printing, however, is static.
For projects where you’re printing less than 500 to 1,000 pieces, digital printing is often the cheaper option, but offset printing is usually the best choice when you’re printing in larger quantities.
To the untrained eye, it can be difficult to even detect a difference between a piece that has was printed digitally or by an offset printing press. The quality of digital printing continues to improve, and in most cases, the difference between digital and offset printing is negligible.
At The Print Connection, we proudly offer both digital and offset printing, and we would be more than happy to meet with you to discuss your needs for your next project. To learn more about the differences between digital and offset printing, give us a call today.