Print Services Drive Customers to your Website

The print industry has evolved over the years. Today it is a viable support mechanism that is used to drive customers to your web with relevant real time content. Many people have grasped the idea of using a website to market their company in much the same way as the yellow page book. Business’ struggle for page position and Search Engine Optimization, when direct mail can drive customers to your website to review products and make purchases.

 A Print Resource Makes Sense

There are simple reasons that print makes sense. Networking your business through business groups requires a business card; a physical presence that a potential customer takes away. It continues to send your message long after your meeting. The same is true for color brochures, posters or a product flyer. It is tangible evidence to take away and share with colleagues in the decision making process and a reminder to check the website. It is still true, a picture says a thousand words and so does color printed products.

Investing in a website, social media and IT marketing is an expensive investment of time and money. However, after you invest in developing your web presence Every Door Direct Mail makes sense. You can cultivate your local market by driving more potential clients to visit your business online or visit your physical address.

Begin by establishing a partnership with a printing service because they can be a valuable resource. You can benefit greatly in the competitive world by having a print resource team and take advantage of a direct mail printing service. Without print, your company may miss your full potential.

About the Author: Thomas Miner is the President of Bartleby Press, an Austin. TX printing service. Bartleby Press provides digital printing, offset printing, graphic design, and so much more.

Because you can hand deliver your message to your prospects door it allows you to target your message to specific neighborhoods.  Too often when you use a saturation mailing the demographics (people you mail to) can be all over the map, (literally).  Using door hangers for specific neighborhoods, which can include middle to upper class homes, can be extremely effective.

The biggest mistake I see when businesses or churches use door hanger is they use the “one and done method”.    This approach to advertising is witnessed in all types of marketing.   Almost all media suffers from a, “I’ll give it a try and see” mentality on the part of the advertiser.  Unfortunately people often do not buy from the first offer.

So my advice is target an area with three or four door hangers over a 6 to 8 week timeframe on prospects homes that fit your buyer profile and you will get results.   Naturally your offer needs to be compelling and your door hangers need a sharp design.  By blanketing a neighborhood consistently you will become the dominate top-of-mind service provider in that area.

Each door hanger should have an interesting headline that addresses a need or problem the homeowner might have.  Such as:

• Want to have the best lawn in the neighborhood?
• Reduce your utility bills by 34% and simplify spring cleaning.
• What you can do to make sure your home is never broken into?

Think about your product or service and determine an underlying need the person who lives in that neighborhood might have.  People will only glance at the door hanger for a few seconds so be sure you have a headline that makes them want to read more.

Think about what you want the person who reads the door hanger to do?  What action must they take?  Do you want them to call, go to your website or come to your place of business?  That desired action will help you decide what the offer should be.

Perhaps it is a discount with their first purchase or an added benefit if they buy the basic service, (free window washing in the spring & fall when they sign up for lawn care service for the summer).  Keep in mind what your total expected amount of revenue will be from the customer when considering an offer.  Too often we only think about the first sale.

If your company offers a service that has repeat opportunity then this must be factored in when considering what the offer should be.  I am not a fan of just discounts and dropping your price.  I believe if you win someone on price, then you can easily loose them on price.  Research shows that price ranks 3^rd or 4^th in most people’s decision making process when purchasing a product.

However price is often an “initial” consideration.  So you may wish to offer a discount off the first sale or order.  That way you are only using price as an acquisition strategy and not long term.  It also makes sense to your existing customers.  They understand that a one-time initial offer is acceptable.  If you give a lower price ongoing to NEW customers you are insulting and alienating your existing customers.  A stupid mistake made repeatedly by entrepreneurs.

So as you can see coming up with a good door hanger strategy is not just buying the cheapest door hanger and giving it a go.  But take heart most of your competition views it that way and may try door hangers and most likely fail and quit.  You on the other hand will spend more time, stretch that braaaaain of yours and BINGO, and come up with a real strategy that leaves your competition in the dust, wondering why your business is growing.

Steve Counts is the owner of DPI Printing & Mailing, in Springfield, Missouri.  He shares his advice on door hangers with The Print Connection’s valued clients and friends. For printing in Springfield, MO, contact DPI Printing & Mailing today.

• Commercial Printing
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• Training Manuals 
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• Etc.

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The Print Connection is a full service Denver bookbinding and printing shop, capable of satisfying your requirements. We offer many different types of bindings, such as Coil, Comb, Perfect, or Wire-O, for training manuals and other marketing tools. Contact us to learn more about these and other Denver printing services.

The Print Connection is proud to offer our services in commercial printing for Denver and the Metro Area.  Our experiences staff will work with you to design and create the printing material that you need to efficiently run your business. For commercial printing in Denver or the surrounding area, contact us for more information.

The Print Connection understands this need for professional Denver printing services and strives to be the best in the business. From graphic design, to digital printing, to you print marketing services, we are here to meet your printing needs.

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At The Print Connection, our goal to to satisfy any type of print job you need completed.  We give you access to mass color copying, can help with graphic design marketing, and much more.  Contact us today to begin creating print marketing tools that can help grow your business.

The Print Connection is a specialist in the creation of training manuals, no matter which style, color coordination, or size you are looking for.  We can help you decide upon the best style and design it within your budget.  Denver training manuals can be extremely useful, and we are the people to use to help you make this technique come alive.

Do you have an idea for your company to boost revenue?  Have you considered any of these Denver printing services mentioned?  Let us know what type of print marketing you believe would be most affective for your company- and we can help you turn your ideas into results.