Are you trying to launch or build your business? If so, you’re probably tempted to focus all
of your marketing efforts on high-tech means of advertising, such as social media marketing campaigns or Google ads. However, even if the digital age, you should never underestimate the effectiveness of tried and true “low-tech” marketing materials like flyers.
When well-designed and properly distributed, printed flyers will command attention and compel a response. Be careful, though, as poorly-designed flyers can have the opposite effect and actually hurt your business.
Here are a flyer marketing strategies to help you design and distribute winning flyers that will boost your business.
Opt for a Professional Designer
Just because your cousin has an expensive graphics design program on his computer, it does not mean that he can design you a flyer that will get you the results you need. Work with a professional designer to create a document that matches your business and conveys your message in a clear, concise manner.
A designer will work with you to make sure your flyer incorporates your logo and/or company colors to improve your brand recognition. He or she will also take your target audience into consideration and create a design that will be most appealing to your primary demographic.
If working with a professional designer just isn’t in the budget, at least start with a professionally-designed template. Working from that template, make sure you include an eye-catching headline and all of the relevant information: who, what, where, when and why. Also, use attractive images, and try to appeal to your readers’ emotions.
Offer Value to Your Readers
Everyone likes a great deal. When you offer one on your flyer, it’s much less likely to end up in the trash, and people are more likely to come to your business to take advantage of the offer. It’s as simple as that. If you own a restaurant, you may want to mention a discount when dining on certain days or between certain hours. For retail establishments, “buy one get one free flyers” are always popular among consumers.
Distribute Your Flyers Appropriately
The places where you can potentially distribute your flyers are virtually endless. Hang them up on community bulletin boards, hand the out at networking events, or even pass one to the barista when you’re picking up your morning coffee. You should always have flyers with you and distribute them at every given opportunity.
That being said, there are also places where you shouldn’t put your flyers. Many shopping centers now have rules against soliciting, so you may want to reconsider putting flyers on windshields. Plus, for many people, this marketing technique is extremely annoying. Many flyers end up pulled off of windshields and tossed on the ground rather than thrown away, leading to a huge mess that someone else will have to clean up.
In your marketing efforts, consider the impact that you will have on your audience, and remember that it’s all about making a good impression. Do you really want to be known as the business that plastered a flyer on every car in a parking lot right before a rainstorm?
Flyer Printing in Denver
If you are in need of professional flyer printing in Denver, look no further than The Print Connection. We offer both digital and off-set printing and will help you create the appealing flyers you need to increase your revenue. Our professional graphic designers can help you create the perfect flyer from scratch, or they can look at a design you’ve already created and show you how to perfect it.
At The Print Connection, we’re passionate about providing our customers with the high-quality printed marketing materials they need to succeed in the digital age. To learn more about our services or request an estimate for your next Denver printing project, please give us a call at 303-779-1420.