“Why bother working with a professional graphic designer when I can make my own logo (business cards, letterhead, etc.) on my computer for free?”
If you own a business, especially one with a limited marketing and advertising budget, you’ve probably asked yourself this question a time or two. Maybe you’ve even decided to go ahead and design and print your own marketing materials because you can’t see how hiring a pro is worth the investment. Or maybe you just aren’t quite sure what you want to do yet and you’re still weighing the pros and cons of hiring a professional designer.
No matter where you are in this process, listen:
You need professional graphic design.
Why? Well, for starters, creating the perfect logo and marketing materials is an art form. Sure, anyone can sit down at their computer, pull up some image editing software and create a logo. Whether that logo is something that will reflect positively on your business, though, is another story.
Graphic design is about more than just sharing your company information and looking pretty. Here are just a few of the reasons why getting the job done right requires the help of a professional graphic designer.
1. Brand Development and Recognition
First and foremost, your logo develops your company’s brand and makes it recognizable. A good business logo is one that creates a strong impression and sticks in viewers’ brains. Think about the Golden Arches. You can see them from a mile away and know exactly what they stand for and maybe even start craving some fries long before you pull in the parking lot. A strong logo does just that. It creates a memorable impression and causes viewers to associate it with your brand and the products or services you answer. A poor logo, on the other hand, simply doesn’t create nearly the same level of awareness and recognition.
2. Consumer Confidence
We try not to judge a book by its cover, but in reality, we all do it. Looks make a difference in many areas of our lives, including business. A logo that makes your business appear competent, confident and professional can attract considerably more customers than one that is sloppy or unprofessional. Your logo and marketing materials reflect on your business, so if confidence is not invoked in your potential customers by these things, they are unlikely to perceive your business in a positive light.
3. Higher Perceived Value
Also in the line of judging a book by its cover, nicer logos and marketing materials carry a higher perceived value. In other words, if your business appears to be high quality based on these things, customers are generally willing to pay more for your products or services. A business card hastily printed on your inkjet printer simply doesn’t carry the same perceived value as a business card professionally designed and printed on high-quality cardstock. Investing in professional design and business card printing allows you to charge more, sometimes negating the cost of your investment.
Hiring a graphic designer to create your logo and marketing materials ensures that you will be proud of the outcome. And when you’re proud of your business cards, mailers, flyers, etc., you’re more likely to share them. With professionally designed and printed materials, you won’t hesitate to show off. Your customers are also more likely to share with their friends and family when your materials make you look like a business that they can be proud of supporting.
5. Decreased Frustration
As a business owner, you likely don’t have a lot of spare time. Using that time to try to create a new logo or other promotional materials when you aren’t really sure what you’re doing is a good way to end up feeling frustrated at the end of the day. If you do design something and send it to the printer, and it comes out looking terrible or completely different from the way you anticipated, the frustration will build even more. You’ll be stuck facing the cost of reprinting until you get it right or eventually asking for professional assistance. In either case, you can save yourself a lot of frustration, time and money by working with a professional in the first place.
Professional Graphic Design From The Print Connection
At The Print Connection, we offer Denver graphic design services for businesses of all sizes. Our graphic designers are highly trained and have years of experiencing creating high-quality logos and marketing materials, including business cards, postcards, flyers, door hangers and much more. We will work with you to create the perfect design, and when it’s ready, we offer top-quality digital and offset printing services.
If you have a business, you need a professional graphic designer. Contact the professional Denver graphic designers at The Print Connection now by calling 303-779-1420.