Though direct mail marketing often requires a substantial upfront investment, successful campaigns can offset the cost many times over. The key to a successful direct mail marketing campaign lies in your approach and planning.
Here are a few tips and tricks to keep in mind when you are trying to plan a successful direct mail marketing campaign from your Denver printers at The Print Connection.
Start with a List
A successful marketing campaign begins with knowing who your audience is and how to target them with your direct mailers. Purchasing a targeted consumer or business mailing list from a reputable company is a great place to start, and it will save you a lot of money and increase your return on investment in the long run.
Choose the Right Medium
Some audiences respond to certain mediums than others. Choosing the right medium to deliver your message is as important as the message itself. Consider whether a postcard, brochure, greeting card, or sales brochure is the most appropriate means of delivering your message. A campaign designed to appeal to your audience’s emotions may be best received in a greeting card, for example, while a campaign intended to showcase your latest product may be more appropriate as a brochure.
Write Effective Copy
It’s not enough to let your audience know that your company sells sunglasses with 100% UV protection. You have to let them know that this feature will save their eyes from the sun’s harmful rays. In other words, you need to let your audience know the benefit of choosing your company’s product or service rather than simply letting them know what you offer.
Use a Great Printer
Your direct mail marketing materials will only lead to a successful campaign when they’re printed using top-quality materials and techniques. Just because you can print your marketing materials yourself, it doesn’t mean you should. Working with a professional printer is the best way to ensure that your materials will look great and serve their intended purpose.
Following up with your prospects is an often-ignored part of a direct marketing campaign that can quickly earn you several customers. The more personal you make your follow-up, the better. Personalization makes your audience feel more important and more inclined to choose your company.
Denver Direct Mail Marketing
If you are planning a Denver direct mail marketing campaign, let the experts at The Print Connection help. We offer professional digital and offset printing for postcards, brochures, fliers and more, and our graphic designers are here to help you create attractive marketing materials that will get results. To learn more or to get started on your direct mail marketing campaign, call The Print Connection now at 303-779-1420.