If you’re looking for a new way to grow your business in the coming year, adding QR codes to your print marketing materials may be a great way to go. A QR code is a perfect way to grow your business by merging your print marketing campaigns with your online marketing efforts. How exactly can a simple QR code help build your business? Keep reading to find out!
What Are QR Codes?
A QR code, or quick response code, is a matrix bar code capable of holding thousands of characters of information. Though originally used to track parts in vehicle manufacturing, they’ve proven extremely useful for small businesses.
When scanned with an Android, iPhone or another mobile device, the code can link to online content or activate a number of phone functions, including text messages or phone numbers. Because they possess the unique ability to connect people to multimedia content, they’re extremely useful for businesses.
Practical Places to Use QR Codes
QR codes can be used on virtually any printed material. Here are just a few ideas:
- Home mailers, including postcards and brochures
- Restaurant menus
- The back or front of your business card
When it comes to what to link your QR code to, there’s virtually no limit. Here are some suggestions:
- Google maps for directions to your business
- Your website
- Your social media profile
- Special offers and coupons
- Installation instructions for a product
- A video related to your business, product or service
- Your phone number
- Your email address
Generating a QR code is easy, and once you’ve created on, you can use it on all of your print marketing materials. If you’re thinking about updating your marketing materials with QR codes, let The Print Connection help! From generating your code to implementing it on your printed products, we’ll help you grow your business using QR codes. Contact us today to learn more! Call 303-779-1420.