Summer may not have even officially ended yet, but many stores are already starting to put out their holiday merchandise. As a business owner, you want to take full advantage of the holiday season, and you might already be thinking about your marketing plans.
According to Experian, 69% of marketers begin planning their holiday marketing campaigns by August. Many even start in June!
As visions of sugar plums and Black Friday sales and other holiday promotions dance in your head, you’re probably wondering: “How early is too early to kick off a holiday marketing campaign?”
When to Start Your Holiday Marketing
The winter holidays are the number one consumer spending season and account for hundreds of billions in sales each year. The competition for holiday business is fierce, and though some consumers are put off by Christmas marketing while they’re still enjoying their pumpkin spice lattes, it’s really never too early to at least be thinking about the holidays.
More than 40% of Americans plan to start their holiday shopping before Halloween, so if you’re waiting until Thanksgiving to get your marketing materials out there, you’re missing out.
Getting a Jump Start on Holiday Marketing
Early marketing for the holiday season doesn’t have to be over the top. Subtle home mailers are a great way to remind your customers that the winter holidays are just around the corner. It’s also never too early to start offering pre-holiday sales and deals to entice your customers to start their shopping early.
In the home service business? The holiday season isn’t the best time of year for you. Start your holiday marketing as early as possible to encourage your customers to hire you now to tackle projects before the hustle and bustle of the season is in full swing.
Whether you need some custom mailers, holiday banners or any other materials to showcase your holiday promotions, we can help! To make the most out of the most wonderful time of the year with professionally printed holiday marketing materials, contact The Print Connection today!