The New Year is the perfect time to set goals for improving your health, personal finances and family matters. As a small business owner, it’s also an ideal time to resolve to make improvements that will help your business grow during the next 12 months.
While each business is unique and there are countless possible actions you could take to grow your business this year, here are a few suggestions that apply to most small business owners.
New Year’s Resolutions for Small Business Owners
Whether you’re just opening the doors of your business for the first time in 2017 or you already have a business that just hasn’t quite reached its full potential, these resolutions will make a big difference!
- Resolve to leave graphic design to the professionals. Unless you have a degree or significant experience in the graphic design field, taking a do-it-yourself approach to designing your logo, business cards, letterhead, etc. probably isn’t doing you any favors. And a cousin with a basic grasp of how to use Photoshop isn’t much of an upgrade.Hiring a professional graphic designer is an investment that almost always pays for itself. Professionals know how to make your business do more than just look good on paper or online. A good designer knows how to use various elements to convey your message and evoke certain emotions. Whether you’re building your website or working on creating or revamping your brand, marketing materials, etc., working with a professional graphic designer is definitely the way to go.
- Build a stronger brand. Think of your brand as the face of your company. It encompasses so much more than just your logo and company colors. Your products and services, the experience customers have when interacting with you or your employees, your website, your website and even how your company interacts on social media are also components of your brand.
Your brand makes your business memorable, and it helps draw new customers and keep existing customers coming back time and time again. It’s arguably one of your business’s most valuable assets, yet many small business owners fail to give it the attention it deserves. This year, resolve to take a hard look at your brand and find ways to build it and make it stronger.BONUS: Rebranding in 2017? Check out these tips!
- Take advantage of tried and true marketing strategies. With an increasing number of people turning to the Internet when they are searching for products and services, it’s easy to forget about good old fashioned print marketing. While it’s crucial to build a strong online presence, print marketing materials still have their place in the digital age.Printed marketing materials, including business cards, banners, signs, postcards, etc., are tangible items that existing and prospective customers can hold in their hands and keep. Direct mailers allow you to connect with people one-on-one, and they’re a great way to share promotions and special offers. Business cards are still one of the most powerful tools for networking, and no business should send out letters that aren’t emblazoned with a company letterhead.
Building your Business in 2017
If you need help building your business in 2017, contact The Print Connection! We offer a full range of Denver printing services, and we have experience working in numerous industries. We can held you build a stronger brand and take your small business to the next level this year. Call 303-779-1420 today to get started!