With the rise of digital marketing, it’s easy to forget about one of the most tried and true marketing techniques – postcards. Postcards are the most affordable forms of direct mail marketing, and they provide an excellent return on investment.
Postcard marketing is a great way to…
- Generate leads
- Keep in touch with your existing customers
- Promote coupons and special offers
- Introduce new services and products
- Drive traffic to your website
…and much more. Unlike letters that are often thrown in the trash without being read, virtually 100 percent of postcards are read at some point, and they usually generate a high response rate.
Considering the versatility and affordability of postcard marketing, it should come as no surprise that many businesses use them as in integral part of their marketing strategy.
If you’re thinking about harnessing the power of postcard marketing for your business, there are a few common mistakes that you need to avoid to ensure a successful campaign.
Postcard Marketing Mistakes to Avoid
Mistake #1: Not Targeting the Right Audience
How much success do you think a barbecue restaurant would have if they sent out postcards to the mailing list of a vegetarian magazine? Probably not much. No matter what industry you’re in, it’s crucial to send your print marketing materials to the right people.
Mistake #2: Failing to Include a Personal Message
Postcards with a short personal message – or even just the recipient’s name – are received more positively than generic mailings or those addressed to “Resident.” Your postcards need to look professional, but they’re much more likely to get a response if you add a personal touch.
Mistake #3: Spending Too Much on Printing
One of the primary benefits of postcard marketing is affordability. Obviously it’s important to have your postcards professionally printed to ensure quality, but there’s no reason to spend a fortune. Cut your costs by working with a professional postcard printer that offers competitive pricing on high-quality postcard printing services, such as The Print Connection.
Pro Tip: make sure you are using the right color scheme for your postcard design!
To learn more about how you can use postcards to boost your business or to get started on your next print marketing project, contact The Print Connection today for affordable professional postcard printing in Denver. Call 303-779-1420.