Holiday Marketing Tips
It may be mid November, but a jaunt to just about any department store will make you well aware that the holidays are just around the corner. While the big box retailers are setting up Christmas displays and many consumers are starting their holiday shopping, what are you doing to ensure your business stands out this year?
Here are a few tips for better holiday marketing that can help make this season your business’s best yet.
1. Start Now
Trust us, now is the time to start your holiday marketing campaigns. Many people assume that the holiday shopping season doesn’t kick off until after Black Friday. While that may have been true in the past, the online shopping revolution has completely changed the way consumers shop.
Online spending begins to increase early in October, and major retail chains are rolling out their holiday promotions earlier and earlier just to keep up. If you’re waiting until after Thanksgiving to begin your holiday marketing, you could be missing out on a lot of money from customers who are ready to spend now.
2. Send Mailers Early and Often
Send out your first holiday mailers now, before the mail stream is full of advertisements from your competitors. If you send out your only home mailer during peak mail season, it’s more likely to end up in the trash can without so much as a glance from the recipient.
Sending mail early isn’t the only key to a successful holiday marketing campaign; you also need to be sending mail often. Mail multiple pieces of correspondence over the next few months to provide your customers with several opportunities to purchase. In addition to increasing the chances of your mailer landing in the right hands at the right time, sending out multiple correspondences strengthens your brand and makes your business or product more memorable.
3. Use Direct Mail to Drive Online Sales
Don’t ever underestimate the power of direct mail, even if your company does business strictly online. Direct mail is a powerful tool for targeting consumers and driving them to your website.
Online and social marketing campaigns are great, but if you’re using them exclusively and ignoring tried-and-true direct mail marketing campaigns like postcards and other home mailers, you’re missing out. An excellent marketing campaign is one that reaches potential customers using a solid combination of both traditional and online marketing communications.
Print Marketing Materials in Denver
At The Print Connection, we are offer a variety of high-quality print marketing materials in Denver. This holiday season, trust us for the home mailers you need, including postcards, brochures and flyers. Our experienced team will work with you to create stunning holiday marketing materials that are sure to get results.
To learn more or to get started on your holiday direct mail marketing campaign, give us a call now at 303-779-1420 or click here to submit an online request.