Why Door Hangers Get Results

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Looking for a low cost way to get your message out and get your phone to ring?  Try door hangers.  Door hangers are particularly effective in the West where people are more trusting and there are fewer problems with leaving something on their door.

Because you can hand deliver your message to your prospects door it allows you to target your message to specific neighborhoods.  Too often when you use a saturation mailing the demographics (people you mail to) can be all over the map, (literally).  Using door hangers for specific neighborhoods, which can include middle to upper class homes, can be extremely effective.

The biggest mistake I see when businesses or churches use door hanger is they use the “one and done method”.    This approach to advertising is witnessed in all types of marketing.   Almost all media suffers from a, “I’ll give it a try and see” mentality on the part of the advertiser.  Unfortunately people often do not buy from the first offer.

So my advice is target an area with three or four door hangers over a 6 to 8 week timeframe on prospects homes that fit your buyer profile and you will get results.   Naturally your offer needs to be compelling and your door hangers need a sharp design.  By blanketing a neighborhood consistently you will become the dominate top-of-mind service provider in that area.

Each door hanger should have an interesting headline that addresses a need or problem the homeowner might have.  Such as:

  • Want to have the best lawn in the neighborhood?
  • Reduce your utility bills by 34% and simplify spring cleaning.
  • What you can do to make sure your home is never broken into?

Think about your product or service and determine an underlying need the person who lives in that neighborhood might have.  People will only glance at the door hanger for a few seconds so be sure you have a headline that makes them want to read more.

Think about what you want the person who reads the door hanger to do?  What action must they take?  Do you want them to call, go to your website or come to your place of business?  That desired action will help you decide what the offer should be.

Perhaps it is a discount with their first purchase or an added benefit if they buy the basic service, (free window washing in the spring & fall when they sign up for lawn care service for the summer).  Keep in mind what your total expected amount of revenue will be from the customer when considering an offer.  Too often we only think about the first sale.

If your company offers a service that has repeat opportunity then this must be factored in when considering what the offer should be.  I am not a fan of just discounts and dropping your price.  I believe if you win someone on price, then you can easily loose them on price.  Research shows that price ranks 3rd or 4th in most people’s decision making process when purchasing a product.

However price is often an “initial” consideration.  So you may wish to offer a discount off the first sale or order.  That way you are only using price as an acquisition strategy and not long term.  It also makes sense to your existing customers.  They understand that a one-time initial offer is acceptable.  If you give a lower price ongoing to NEW customers you are insulting and alienating your existing customers.  A stupid mistake made repeatedly by entrepreneurs.

So as you can see coming up with a good door hanger strategy is not just buying the cheapest door hanger and giving it a go.  But take heart most of your competition views it that way and may try door hangers and most likely fail and quit.  You on the other hand will spend more time, stretch that braaaaain of yours and BINGO, and come up with a real strategy that leaves your competition in the dust, wondering why your business is growing.

Steve Counts is the owner of DPI Printing & Mailing, in Springfield, Missouri.  He shares his advice on door hangers with The Print Connection’s valued clients and friends. For printing in Springfield, MO, contact DPI Printing & Mailing today.

Finding the Right Denver Printing Company

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Acquiring the right Denver printing company to use for your printing needs can be essential to your business endeavors. At the Print Connection, we offer the Denver Metro Area the printing tools you need to make your business run smoothly. From commercial printing, to print marketing, and much more, we can help to fulfill your requirements. Some of our printing services include:

  • Commercial Printing
  • Business Card Creation
  • Bookbinding
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  • Training Manuals 
  • Graphic Design
  • Etc.

As professional and experienced Denver printers, we care about completing each project with care and in a timely fashion.  Contact us today to talk about your Denver printing needs and how we can help.

Denver Bookbinding Services Through The Print Connection

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Denver bookbinding services are essential for many businesses and the right printing company can take care your bookbinding needs. When it comes to business marketing tools, it is important to attain the satisfaction of a job well done.

The Print Connection is a full service Denver printing company, bookbinding and printing shop, capable of satisfying your requirements. We offer many different types of bindings, such as Coil, Comb, Perfect, or Wire-O, for training manuals and other marketing tools. Contact us to learn more about these and other Denver printing services.

Commercial Printing in Denver

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Denver commercial printing services are required for multiple reasons and it is imperative that a reliable and experienced printing company is acquired to fulfill all printing needs.  Printing services are needed in almost every industry and for multiple reasons. Flyers and brochures, business cards, and door hangers all make for excellent marketing tools. Training manuals and bookbinding are required for both employee and customer information. The right Denver printing company can tend to every one of your printing needs and more.

The Print Connection is proud to offer our services in commercial printing for Denver and the Metro Area.  Our experiences staff will work with you to design and create the printing material that you need to efficiently run your business. For commercial printing in Denver or the surrounding area, contact us for more information.

Denver Printing Services Through The Print Connection

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Withing today’s competitive environment, it is important for a business to attain dependable, reliable, and experienced Denver printing services. The development of professional business cards, the creation of brochures, and Denver bookbinding services are just a few examples of the vast needs of print marketing.

The Print Connection understands this need for professional Denver printing services and strives to be the best in the business. From graphic design, to digital printing, to you print marketing services, we are here to meet your printing needs.

Time to Step Up Your Game

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When is the last time you updated your marketing strategy? Are your tactics proving successful?  Denver printing services can help gain an advantage on your competitors.  Finding a qualified provider for your business cards, flyers, brochures, bookbindings, and more can help you become a bigger success, and we want to help you bring in more revenue.

Denver print advertising gets your name out for the public to see, and can increase your return on sales.  In today’s competitive environment you need to be doing all you can to separate yourself from your competition, and Denver digital printing services can help you create a distinction.

Connect Into the Print World

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In the world of business, marketing matters.  Getting your name out there means having Denver business cards, promoting with flyers and brochures, and meeting every Denver printing need necessary to make your business professional.  Everyone knows it’s hard to get in the game, and staying ahead of your competitors is even tougher.  Choosing the right Denver publishing company will alleviate the stress of print marketing and will allow you to focus on what you do best.

Printing services in Denver should exist to enhance the effectiveness of your business, yet finding one that is reliable and qualified to make your business look professional is not always easy.  From Denver bookbinding, to banners, to everything else you need, we’ve got you covered.  Don’t make Denver print advertising more complicated than it should be.