Being a business owner is tough. In today’s competitive marketplace, you need a competitive edge anywhere you can get one. In the business world, one of the most used marketing tools is the business card. Small, convenient, and easy to share at a moment’s notice, the business card is an essential tool for any business owner.
But with business cards being swapped at every possible opportunity, just having a card isn’t enough. In order for yours to be effective, it needs to stand out among all the others. Here are a few simple tips to ensure that your business card will be noticed – and perhaps more importantly – remembered.
Tips for Designing Unique & Memorable Business Cards
Begin with a Purpose.
Your business card can be used to convey a number of messages. Whether you’re using it simply to share your contact information, or you’re trying to take it a bit further and turn your card into a powerful marketing tool, you need to have a plan.
Before you begin your design, think about what exactly you would like to accomplish. Do you want to give clients an easy way to contact you? Are you trying to promote a special offer? Will your business cards be used as appointment cards?
Armed with the knowledge of the exact message you’d like to convey, you can move on to the actual design stage and create your business card.
Be Creative, Not Complex.
Simple, eye-catching business cards are always the best. Stick with a standard-sized card to ensure that it will fit in a customer’s wallet or organizer. Make use of your company’s colors, logo or catchphrase to reflect your business and set your card apart from boring black and white ones. A simple way to get creative is by switching from the traditional horizontal layout to a vertical layout. Bright, bold colors are great attention grabbers, but make sure they match the colors currently associated with your brand. Using matching colors strengthens your brand while using totally different colors could be confusing.
Feel free to flex your creative muscles, but avoid making your card too busy. Don’t overwhelm your customers with multiple images, several font styles or too much information. The key is finding the perfect balance between creativity and functionality. For many people, this can be a challenge, and working with a professional designer is highly advised.
Take Advantage of All Available Real Estate
The back of a business card is prime real estate that’s often wasted. Using the back of your business card as an appointment card or adding a coupon or other special offer is a great way to maximize your business card’s potential while keeping it out of the trash
Of course, the backside of your business card is also a good place for additional information that simply doesn’t fit on the front. The front of your card should be kept clean, concise and to the point. If you’d like to share additional information about your company, detailed driving directions or other information, the back is the perfect place to do so.
Professional Business Card Design in Denver
Designing the perfect business card is an art form and a science. Many business owners struggle to design cards that are both effective and aesthetically pleasing, and they may find it easier to enlist the help of a professional. At The Print Connection, we offer professional business card design in Denver as well as printing and finishing services. From creating the perfect design to helping you choose the right paper quality and, finally, creating stunning business cards, we do it all.
If you need help designing a business card in Denver or the surrounding areas, please don’t hesitate to give us a call. You can reach us at 303-779-1420.